Senior Lead GTM Growth Platforms

Lumen; Topeka (KS); On-site; USD 106,000 - 141,000; Full time

Job summary

Lumen Technologies, Inc. is seeking a Sr. Lead, GTM Growth Platforms to drive data and tooling capabilities that scale marketing and GTM motions.

You will translate business opportunities into scalable solutions, collaborating with Marketing, Revenue, Product, and Marketing Operations to deliver next-best-action capabilities and AI-enabled GTM functionality. The role requires strong data chops, enterprise data ecosystems, martech/CRM familiarity, and a proactive, cross-functional leader who can

Qualifications

• Bachelor’s degree and 6+ years of relevant experience in technical product management, technical program management, GTM and/or marketing technology, data and analytics, sales technology, or related disciplines.
• Proven experience translating complex business objectives into scalable data and/or technical solutions and tooling.
• Highly proactive individual who can independently assess, structure, and execute on ambiguous problem domains and drive to outcomes.
• Strong understanding of enterprise data ecosystems/sources, dashboards and analytics tooling (or related), commercial strategy, enterprise product management, product marketing, and sales enablement.
• Strong verbal and written communication skills, including strong presentation abilities at all levels within an organization.

Responsibilities

• Collaborate with Integrated Demand and GTM team and cross-functional stakeholders to gather requirements and activate priority data and tooling capabilities to scale growth priorities.
• Lead technical requirements and development for customer growth tooling, including a next-best-action engine and integrated demand and GTM capabilities.
• Develop a reliable tracking system tying GTM strategies to marketing funnel data for ongoing improvement.
• Identify opportunities to integrate demand gen and GTM systems and support AI-enabled growth motions.
• Balance business objectives with feasibility to deliver scalable tooling and GTM solutions.
• Analyze current operations to identify blockers and work to mitigate them.
• Act as liaison between technical and non-technical teams to align GTM and product adoption processes.
• Collaborate with business and technology leaders to align marketing, product, and revenue goals.
• Provide feedback on customer targeting, growth opportunities, and lifecycle analysis for the Integrated Demand and GTM function.

Skills

Technical product mgmt

GTM

Marketing tech

Data analytics

Education

Bachelor’s degree

Tools

Martech

CRM

Data architecture

Job description

Lumen is the trusted network for the AI-powered world, connecting people, data, and applications through our expansive fiber network and connected ecosystem. We enable secure, high-performance connectivity across cloud, edge, and AI workloads for enterprises, governments, and communities.

At Lumen, you’ll work on infrastructure customers rely on today and build for what’s next, where performance, security, and resilience matter.

This is a high accountability environment where bold ideas drive real innovation for our customers, partners, and industry. The work is challenging, expectations are clear, and trust is built into how we operate. If you’re ready to take ownership, deliver meaningful impact, and help shape the future of AI-ready connectivity, join us today.

The Role

The Sr. Lead, GTM Growth Platforms is a critical role within Lumen's new Integrated Demand & GTM team, reporting directly to the Sr. Director, Integrated Demand & GTM. This individual will bring together business priorities, targeting logic, and operational requirements to develop the data and tooling capabilities needed to enable marketing and GTM motions that drive measurable outcomes at scale.

This role defines and delivers the data and technical capabilities that power Lumen's GTM growth strategy, including next-best-action recommendations, digital growth opportunities, and future AI-enabled GTM capabilities. Working across Marketing, Revenue, Product, and Marketing Operations teams, this individual will translate business opportunities into scalable data and technical solutions that drive measurable customer and revenue outcomes.

This role requires a blend of strong data and technical expertise, proficiency with martech and CRM systems, enterprise architecture thinking, analytical rigor, leadership skills, and business acumen. We are looking for a proactive, idea-driven individual who thrives on building new capabilities from the ground up, anticipates what's next for their domain and the team, and adapts quickly and flexibly as business priorities evolve.

The Main Responsibilities

• Collaborate closely with members of the Integrated Demand and GTM team as well as cross-functional stakeholders to gather requirements, design, and activate priority data and tooling capabilities to scale growth priorities.
• Lead technical requirements and development for customer growth tooling, including a next-best-action engine as well as integrated demand and GTM capabilities.
• Develop a reliable tracking system that establishes how GTM growth strategies and demand connect across the marketing funnel, and ensure the data, metrics, and insights are in place to drive continuous improvement.
• Proactively identify new opportunities to support further integration of demand gen and GTM systems, and digital-first growth motions through technical tooling and automation.
• Balance business objectives, customer needs, technical and data feasibility, and operational requirements to deliver scalable, impactful tooling and technical GTM solutions.
• Analyzes existing both demand gen and GTM operations to identify technical and data blockers, bottlenecks and inefficiencies and actively problem-solve to mitigate these blockers.
• Act as a liaison between technical and non-technical teams to drive clarity and alignment across the customer GTM and product adoption process, with an emphasis on building on the work of other teams and integrating GTM and Product Adoption team’s outputs for optimal activation.
• Collaborate with business and technology leaders to align marketing, product, and revenue objectives.
• Support and provide feedback around customer targeting, growth opportunity identification, propensity modeling, and customer lifecycle analysis to inform and drive the Integrated Demand and GTM function.
• Interface with leadership and act as a sounding board for improvements around GTM tooling.
• Translate GTM opportunities into technical solutions and scalable tooling that supports customer growth capabilities.
• Perform additional duties as required by the business.

What We Look For in a Candidate

• Bachelor’s degree and 6+ years of relevant experience in technical product management, technical program management, GTM and/or marketing technology, data and analytics, sales technology, or related disciplines.
• Proven experience translating complex business objectives into scalable data and/or technical solutions and tooling.
• Highly proactive individual who can independently assess, structure, and execute on ambiguous problem domains and drive to outcomes.
• Strong understanding of enterprise data ecosystems/sources, dashboards and analytics tooling (or related), commercial strategy, enterprise product management, product marketing, and sales enablement.
• Strong verbal and written communication skills, including strong presentation abilities at all levels within an organization.
• Excellent collaboration and effective listening skills.
• Strong attention to detail and superior organizational skills.
• Embraces a growth mindset and values contributing to a high-performing, supportive, and people-first team culture.

Preferred Qualifications

• MBA or other relevant advanced degree.
• Experience with martech, CRM tools, and enterprise data architecture.
• Proficiency with and enthusiasm for AI technology.
• Telecommunications, SaaS, Cloud, or enterprise technology industry experience preferred.

Compensation

This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.

Location Based Pay Ranges

• $105,786 - $141,047 in these states: AL AR AZ FL GA IA ID IN KS KY LA ME MO MS MT ND NE NM OH OK PA SC SD TN UT VT WI WV WY
• $111,074 - $148,099 in these states: CO HI MI MN NC NH NV OR RI
• $116,364 - $155,152 in these states: AK CA CT DC DE IL MA MD NJ NY TX VA WA

Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing. We're able to answer any additional questions you may have about our bonus structure (short-term incentives, long-term incentives and/or sales compensation) as you move through the selection process.

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Learn more about Lumen's:

Benefits

Bonus Structure

#LI-Remote

Requisition #: 343662

Life at Lumen

Life at Lumen is human and connected, even in a fast moving, AI-focused organization. We set clear expectations and trust people to meet them. With real support and shared accountability, teams collaborate better, move faster, and deliver meaningful outcomes.

Our Lumen 8 behaviors guide how we interact, make decisions, and work together, shaping a culture built to perform and win.

To learn more about Life at Lumen and how we live the Lumen 8, please visit: https://jobs.lumen.com/global/en/life-at-lumen

Background Screening

If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our FAQ page. Job-related concerns identified during the background screening may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, "protected statuses"). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.

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To review Lumen's Global Employment Applicant and Talent Community Privacy Notice, please visit: https://jobs.lumen.com/global/en/privacy-notice

Disclaimer

The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions.