Senior Lead, Global Performance Marketing Excellence

General Motors; United States; Remote; USD 140,000 - 187,000; Full time

Benefits offered by this job

Health and wellbeing benefits

GM vehicle discounts

Tuition assistance

Job summary

General Motors is seeking a Performance Marketing Standards and Governance partner to define enterprise performance marketing vision, standards, and operating models across brands, channels, and markets. You will lead cross-functional alignment, develop scalable playbooks, and drive optimization with measurement and executive communication.

You will collaborate with a broad ecosystem—Media, CRM, Digital, Site, Creative, Analytics, Sales, Finance—and oversee governance while ensuring local-market

Qualifications

• Bachelor's degree required.
• Approximately 8–10 years of experience in performance marketing, digital marketing, marketing strategy, channel planning, activation, or related disciplines.
• Strategy experience within an advertising or media agency, management consulting firm, or similar advisory environment.
• Strong knowledge of paid media, search, social, programmatic, CRM, audience strategy, website and conversion optimization, experimentation, attribution, and performance measurement.
• Demonstrated success creating standards, frameworks, processes, playbooks, or operating models that improve organizational performance.
• Ability to lead complex cross-functional work and influence stakeholders in a highly matrixed organization.
• Strong business acumen, with the ability to connect marketing choices to customer behavior, demand, sales, inventory, pricing, incentives, competitive activity, or market dynamics.
• Ability to distill complex data into clear strategic implications and executive-ready recommendations.

Responsibilities

• Define and govern enterprise performance marketing standards and operating models across brands, channels, agencies, and markets.
• Translate business objectives into integrated, full-funnel performance marketing strategies.
• Partner with cross-functional teams to connect strategy with in-market execution and optimize for near-term performance and long-term brand health.
• Design repeatable processes and standard operating rhythms for planning, activation, and post-campaign learning.
• Provide strategic counsel and cross-functional influence to align stakeholders and executive leadership.

Skills

Performance marketing

Cross-functional influence

Strategy development

Measurement and analytics

Executive communication

Optimization and experimentation

Stakeholder management

Education

Bachelor’s degree

Tools

Marketing technology

Dashboards/Analytics tools

Job description

Performance Marketing Standards and Governance

Performance Marketing Standards and Governance Partner with the Director, Global Performance Marketing to define and implement GM’s enterprise performance marketing vision, principles, standards, and operating model. Set clear expectations across strategy, planning, activation, optimization, experimentation, measurement, and executive communication. Create scalable frameworks, playbooks, templates, definitions, and decision tools that improve consistency across brands, channels, agencies, and markets. Identify gaps in processes, capabilities, tools, and ways of working, and recommend practical enterprise solutions.

Integrated Performance Marketing Strategy

Integrated Performance Marketing Strategy Help brands and cross-functional partners translate business objectives into integrated, full-funnel performance marketing strategies. Connect channel plans and performance indicators to customer behavior, brand health, commercial outcomes, and marketplace conditions. Evaluate the full set of business and marketing levers—including media, CRM, search, audiences, creative, site experience, offers, incentives, inventory, and channel mix—rather than defaulting to spend optimization alone. Provide an objective enterprise perspective on strategic choices, priorities, activation plans, and optimization opportunities, weighing business impact, customer value, incrementality, efficiency, scalability, feasibility, and strategic fit. Identify cross-brand patterns, risks, opportunities, and transferable best practices.

Channel Activation and Optimization Excellence

Channel Activation and Optimization Excellence Partner with Media, CRM, Digital, Site, Creative, Analytics, Sales, and agency teams to connect strategy with in-market execution. Promote disciplined optimization that balances near-term performance with long-term brand health. Help teams distinguish execution issues, measurement limitations, marketplace conditions, and true strategic performance gaps.

Process, Operating Rhythm, and Standardization

Process, Operating Rhythm, and Standardization Design and improve repeatable processes across annual planning, campaign development, activation, optimization, performance reviews, and post-campaign learning. Build consistent operating rhythms for cross-brand reviews, opportunity identification, escalation, decision-making, and action tracking. Monitor adoption of enterprise standards, identify barriers, and help teams improve implementation.

Objective Strategic Counsel and Cross-Functional Influence

Objective Strategic Counsel and Cross-Functional Influence Serve as a trusted, impartial advisor, grounding recommendations in customer needs, business context, performance evidence, and enterprise strategy. Challenge assumptions constructively and surface tradeoffs, risks, and unintended consequences. Build alignment across Marketing, Media, CRM, Digital, Site, Creative, Sales, Finance, Research, Analytics, Data Science, Technology, agencies, and global markets. Develop concise, executive-ready narratives that explain what is happening, why it matters, and what actions should follow.

Capability Building and Global Scale

Capability Building and Global Scale Coach brand teams, functional partners, and agencies on performance marketing strategy, activation, optimization, and decision-making. Partner with Performance Marketing Leads across brands and markets to increase adoption, share learning, and scale effective approaches. Establish a common performance marketing language across GM while enabling appropriate local-market adaptation.

Qualifications – Required

• Bachelor’s degree required.
• Approximately 8–10 years of experience in performance marketing, digital marketing, marketing strategy, channel planning, activation, or related disciplines.
• Strategy experience within an advertising or media agency, management consulting firm, or similar advisory environment.
• Strong knowledge of paid media, search, social, programmatic, CRM, audience strategy, website and conversion optimization, experimentation, attribution, and performance measurement.
• Demonstrated success creating standards, frameworks, processes, playbooks, or operating models that improve organizational performance.
• Ability to lead complex cross-functional work and influence stakeholders in a highly matrixed organization.
• Strong business acumen, with the ability to connect marketing choices to customer behavior, demand, sales, inventory, pricing, incentives, competitive activity, and market dynamics.
• Ability to distill complex data and information into clear strategic implications, decisions, and executive-ready recommendations.
• Strong facilitation, communication, relationship-building, and change-management skills, with the objectivity to challenge constructively and build trust across teams.

Qualifications – Preferred

• Experience supporting multiple brands, business units, regions, or markets from a centralized center of expertise or enterprise strategy function.
• Comfort with back-of-the-envelope business analysis across the digital commerce and omnichannel funnel.
• Experience in automotive, retail, consumer products, technology, financial services, or another complex omnichannel industry.
• Ability to bring structure to ambiguity, turning broad objectives into repeatable processes and clear standards.
• Experience working globally and adapting enterprise frameworks to local-market needs.
• Familiarity with marketing technology, customer data, analytics, dashboards, measurement frameworks, and data visualization.
• Advanced degree in Marketing, Business, Strategy, or a related field.

Compensation

The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate. The salary range for this role is ($140,100 - $186,700). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position. Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits

GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

Immigration

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}. Relocation benefits are available for candidates who qualify under company policy.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment.

Accommodations

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