Senior Insurance Product Strategy Lead

American Family Insurance; Denver (CO); Hybrid; USD 99,000 - 167,000; Full time

Job summary

American Family Insurance seeks a Lead Product Advisor for Commercial Farm Ranch to link product, profit and growth, provide data analysis, identify deviations and drive plan execution. You will report to the Director, Product and may lead new product innovation projects.

In this hybrid role, you will guide pricing, product plans and lifecycle initiatives, collaborate across teams and ensure compliance while pursuing profitability and growth opportunities.

Qualifications

• Demonstrated experience providing customer-driven solutions, support, or service.
• Demonstrated experience developing insurance product/line of business strategies.
• Extensive knowledge of leveraging customer, market, and competitor intelligence.
• Extensive knowledge of lean innovation, agile or other development/innovation approaches.
• Extensive knowledge of market research and marketplace and regulatory trends.
• Extensive knowledge of product design, pricing and product management.
• Solid knowledge of advanced financial and data analysis techniques.
• Demonstrated experience leading projects in product development and product management.
• Demonstrated experience with profit and loss accountability.
• Demonstrated experience in driving to results in sales, product lines, claims, or similar functions.
• Demonstrated experience managing large cross-divisional projects.

Responsibilities

• Oversee development of strategies related to price, product and underwriting.
• Collaborate with experts and leaders to implement customer-facing changes.
• Research competition to develop opportunity and threat assessments.
• Direct end-to-end life cycle of initiatives.
• Oversee implementation of product changes ensuring compliance.
• Lead with a continuous improvement approach.
• Develop and maintain technical expertise within the product management team.
• Oversee research and insights gathering including competitive intelligence, customer empathy, pricing models and innovation methods.
• Develop customer product strategy including segmentation and roadmap development of product backlog.
• Execute lean product innovation processes to test needs using MVP and related concepts.
• Develop and oversee launch processes for products, services and enhancements.
• Identify expansion strategies with distribution partners to reach new markets.

Skills

Customer-driven solutions

Product strategy

Lean innovation

Agile development

Market research

Pricing and product management

Data analysis

Cross-functional leadership

Profit & loss accountability

Project leadership

Competition intelligence

Root cause analysis

Job description

American Family Insurance seeks a Lead Product Advisor for Commercial Farm Ranch to link product, profit and growth, provide data analysis, identify deviations and drive plan execution. You will report to the Director, Product and may lead new product innovation projects.

In this hybrid role, you will guide pricing, product plans and lifecycle initiatives, collaborate across teams and ensure compliance while pursuing profitability and growth opportunities.