Senior Influencer Marketing Manager (In-House)

Nysonian Inc.; Miami (FL); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Performance bonus opportunities

Comprehensive benefits package

Generous PTO

Growth opportunities

Job summary

A lifestyle brand company in Miami seeks a Senior Influencer Marketing Manager. In this in-house role, you will develop strategies and manage influencer campaigns that enhance brand awareness and conversions. Ideal candidates possess 4–6 years of DTC influencer marketing experience and a strong network in the industry. The compensation is competitive, with additional performance bonuses and a comprehensive benefits package.

Qualifications

• 4–6 years of influencer marketing experience in DTC, preferably within lifestyle, fitness, or travel categories.
• Proven track record of executing campaigns that drove measurable results (sales, EMV, awareness).
• Strong network of influencer and talent relationships in the U.S. market.

Responsibilities

• Develop and execute influencer marketing strategies aligned with brand and business objectives.
• Identify, source, and manage relationships with macro, mid-tier, and micro-influencers.
• Lead end-to-end campaign management including outreach, negotiation, briefing, contracting, and approvals.

Skills

Influencer marketing experience

Relationship-building

Negotiation skills

Knowledge of performance metrics

Tools

CreatorIQ

Aspire

Grin

Job description

This range is provided by Nysonian Inc.. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$110,000.00/yr - $140,000.00/yr

Direct message the job poster from Nysonian Inc.

About the Role

We’re looking for a results-driven Senior Influencer Marketing Manager (In-House) to lead creator and influencer initiatives across Nysonian’s portfolio of brands. This is a true in-house role — you’ll be based in our Miami HQ, collaborating directly with our marketing leadership, creative team, and paid media buyers. No agencies running point — you’ll own influencer strategy, execution, and scaling end to end.

In this role, you’ll develop and execute influencer marketing programs that build meaningful relationships with creators, drive awareness, and convert sales for brands like NOBL Travel and FLO Pilates. You’ll lead everything from strategy, sourcing, and negotiation to campaign management, whitelisting, and reporting. You’ll also partner closely with our Creative and Paid Media teams to ensure influencer content not only inspires but performs at scale.

This role is ideal for someone who thrives at the intersection of relationships and performance — able to connect authentically with talent while building data-driven systems that maximize ROI.

Key Responsibilities

• Develop and execute influencer marketing strategies aligned with brand and business objectives across travel, fitness, and lifestyle verticals
• Identify, source, and manage relationships with macro, mid-tier, and micro-influencers who authentically align with Nysonian brands
• Lead end-to-end campaign management including outreach, negotiation, briefing, contracting, and approvals
• Strategically seed products to top-tier creators and emerging talent to maximize organic reach and authentic integrations
• Drive whitelisting and paid amplification strategies to extend the reach of influencer content
• Collaborate cross-functionally with Creative, Paid Media, Brand, and PR teams to integrate influencer programming into broader campaigns
• Plan and execute influencer events and activations to deepen relationships and generate high-quality content
• Manage influencer budgets, ensuring efficient allocation to maximize ROI and earned media value (EMV)
• Track, measure, and report on campaign performance, providing actionable insights to optimize future initiatives
• Stay ahead of creator economy trends, platform changes, and new content formats to keep Nysonian brands at the forefront

What We’re Looking For

• 4–6 years of influencer marketing experience in DTC, preferably within lifestyle, fitness, or travel categories
• Proven track record of executing campaigns that drove measurable results (sales, EMV, awareness)
• Strong network of influencer and talent relationships in the U.S. market
• Excellent relationship-building, negotiation, and organizational skills
• Deep knowledge of paid amplification, affiliate integrations, and influencer performance metrics
• Hands-on experience with influencer platforms and tools (e.g., CreatorIQ, Aspire, Grin)
• A balance of creative instinct and performance mindset — able to brief compelling content while optimizing for ROI
• Passion for travel, fitness, and lifestyle products that inspire how people live and move
• Base salary: $110K–$140K depending on experience
• Performance bonus opportunities tied to campaign success and ROI
• Comprehensive benefits package for you and your family
• Generous PTO
• Growth opportunities within Nysonian’s in-house marketing team

Company Overview

At Nysonian, we exist to build the next generation of global lifestyle brands—brands that inspire how people travel, move, and live. We believe the future belongs to companies that create not just products, but experiences that empower people worldwide.

From luxury travel to fitness and wellness, our portfolio is growing fast:

• NOBL Travel — one of the fastest-growing luggage brands, redefining modern travel with design, durability, and style
• FLO Pilates — the world’s leading Pilates brand, bringing the practice into homes and wardrobes everywhere
• REDGE Fit — a new standard in at-home strength training, making performance accessible to all

Behind these brands is our full-stack D2C platform: manufacturing, distribution, and a growing tech team building the apps and digital infrastructure that power seamless customer experiences.

With $150M+ in annual revenue, 300+ teammates across 6 countries, and 1.3M+ customers worldwide, we’ve proven what’s possible in just a few years. But we’re only at the beginning—this is a chance to shape brands that will define the next decade.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Retail