Senior Healthcare Product Marketing Leader

McKesson; Florida; À distance; USD 102 000 - 170 000; Plein temps

Résumé du poste

McKesson, a Fortune 10 company, is seeking a Senior Product Marketing Manager for CoverMyMeds to lead product marketing for pharmacy, PBM, and payer audiences. You will translate customer needs and market insights into differentiated strategies that drive engagement, adoption, and growth across complex healthcare solutions.

Collaborate with Product, Brand, Sales, Legal, and Compliance to deliver compliant messaging, develop value stories, and enable sales with effective content.

Qualifications

• Bachelor's degree in Marketing, Business, Healthcare Administration, or a related field.
• 8+ years of experience in product marketing, healthcare marketing, go-to-market strategy, marketing strategy, or a related discipline.
• Proven success developing product marketing, positioning, messaging, audience engagement, and adoption strategies for complex products or solutions.
• Strong understanding of customer insights, market analysis, and competitive intelligence.
• Proven ability to influence decisions and lead cross-functional initiatives in a matrixed organization.
• Experience applying generative AI or related technologies to marketing research, positioning, messaging, performance analysis, or process improvement.

Responsabilités

• Develop and execute product marketing strategies for pharmacy, PBM, and payer-focused solutions.
• Translate customer needs, market dynamics, business goals, and product strategies into engagement and adoption plans.
• Identify opportunities to enhance customer engagement, market differentiation, and product adoption.
• Establish product marketing priorities and success metrics aligned with business objectives.
• Activate go-to-market strategies through paid, earned, and owned channels, including events and digital campaigns.

Connaissances

Strategic thinker

Cross-functional leadership

Audience engagement

Go-to-market strategy

Generative AI in marketing

Analytical thinking

Stakeholder management

Communication skills

Formation

Bachelor's degree in Marketing or related field

Description du poste

McKesson, a Fortune 10 company, is seeking a Senior Product Marketing Manager for CoverMyMeds to lead product marketing for pharmacy, PBM, and payer audiences. You will translate customer needs and market insights into differentiated strategies that drive engagement, adoption, and growth across complex healthcare solutions.

Collaborate with Product, Brand, Sales, Legal, and Compliance to deliver compliant messaging, develop value stories, and enable sales with effective content.