Senior GTM Programs Lead — Sales Enablement & PMM

Intapp; Colorado; On-site; USD 120,000 - 160,000; Full time

Job summary

Intapp is seeking a Senior GTM Programs Manager to own the sales play portfolio and the PMM content ecosystem. This builder-and-operator role coordinates cross-functional execution, measures impact, and drives continuous improvement to how sellers go to market.

You will collaborate with PMMs, sales leadership, and RevOps to shape GTM motions, govern content, refresh Field Readiness, and ensure launches are ready with aligned messaging and enablement.

Qualifications

• A track record of running cross-functional programs with multiple stakeholders and tight deadlines.
• Strong judgment about what sellers actually need — and the field empathy to back it up.
• Clear, direct communication: you write well and know how to make a complex update land simply.
• Demonstrated ability to build scalable, customer-centric processes that improve how cross-functional teams operate.
• Data-driven mindset with real data analysis skills
• 5+ years of experience in business operations, sales enablement, product marketing, or GTM strategy in a B2B SaaS environment
• Bachelor's degree required; MBA optional

Responsibilities

• Own the sales play portfolio lifecycle from ideation to content refresh with measurement.
• Collaborate with PMMs, sales leadership, and RevOps to define plays and assets.
• Own PMM content governance and bill of materials for consistency.
• Manage Field Readiness portal audits and updates.
• Coordinate GTM readiness across product, marketing, sales, and enablement.
• Lead governance to ensure onboarding messages for major launches.

Skills

Cross-functional programs

Field empathy

Written communication

Process design

Data analysis

B2B SaaS experience

Education

Bachelor's degree

Job description

Intapp is seeking a Senior GTM Programs Manager to own the sales play portfolio and the PMM content ecosystem. This builder-and-operator role coordinates cross-functional execution, measures impact, and drives continuous improvement to how sellers go to market.

You will collaborate with PMMs, sales leadership, and RevOps to shape GTM motions, govern content, refresh Field Readiness, and ensure launches are ready with aligned messaging and enablement.