Senior GTM & Product Marketing Leader

GTM International; United States; On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Competitive base salary

Meaningful early-stage equity

Direct access to the founders and real

Health, dental, and vision benefits

401K and HSA contribution matches

Real autonomy, and the budget to get

Job summary

Bioscope.ai in the United States is seeking a senior Product Marketing leader to own GTM launches, messaging, and content. You will coordinate product, sales, and leadership to ensure every launch ships on day one, while shaping pricing, packaging, and naming at scale.

You’ll write, strategize, and create case studies for physicians, build battlecards, and develop discovery/demo processes. This hands-on role requires AI fluency, comfort with genomics, and the ability to work with contractors to

Qualifications

• 8+ years in product marketing, ideally B2B SaaS, health tech, or diagnostics, with a record of launches you led.
• Hands-on seniority: you set strategy and you still write the positioning doc, the battlecard, and the landing page yourself.
• Prioritization: you know which launches deserve a full campaign and which need a simpler approach.
• AI fluency: you already use AI tools to compress work.
• Sales enablement that worked: you’ve built processes and materials reps actually used, and you can explain why they did.
• Comfort with the science: genomics, biomarkers, and clinical data interest you and you learn fast.
• Sharp writing: you write clearly and precisely.
• Composure: you stay effective as the roadmap shifts.

Responsibilities

• Run the launches. Own each GTM launch end to end: messaging, timeline, assets, internal readiness, and the plan to reach prospects and current customers.
• Equip sales. Build and improve the discovery and demo process. Write the talk tracks, objection handling, battlecards, and the feature updates reps need.
• Own positioning and messaging. Keep our story sharp as the product expands, translating capabilities into physician-focused language.
• Tell physician stories. Build case studies with our customers that are accurate and compelling.
• Track the competition. Monitor the market and inform sales.
• Shape pricing and packaging. Collaborate on product tiers and revenue models.
• Build the naming system. Set conventions for products, features, and tiers.
• Keep the website current. Own updates reflecting the product today.
• Create content. Produce content and social that educate a market still learning this category using AI and contractors.

Skills

Product marketing

AI fluency

Sales enablement

Genomics familiarity

Writing

Job description

Bioscope.ai in the United States is seeking a senior Product Marketing leader to own GTM launches, messaging, and content. You will coordinate product, sales, and leadership to ensure every launch ships on day one, while shaping pricing, packaging, and naming at scale.

You’ll write, strategize, and create case studies for physicians, build battlecards, and develop discovery/demo processes. This hands-on role requires AI fluency, comfort with genomics, and the ability to work with contractors to