Senior GTM Engineer – Web & AI
Hiya Inc.
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Job summary
Hiya Inc. is seeking a growth-focused frontend/web development leader to own digital growth strategy, website architecture, and AI-enabled marketing innovations. You will drive international expansion, implement headless CMS migrations, and optimize analytics, SEO, and performance across enterprise and PLG segments.
Join Hiya to ship high-quality experiences that earn trust and accelerate pipeline growth across global markets.
Qualifications
- 5–8+ years in growth engineering, frontend engineering, or product-focused web development.
- Strong React / Next.js experience.
- Experience leading headless CMS implementations or migrations.
- Hands-on experience with web analytics tools (GA4, Amplitude, etc.).
- Experience implementing A/B testing and experimentation frameworks.
- Strong understanding of technical SEO, GEO and AEO and performance optimization.
- Experience integrating APIs and third-party systems into web platforms.
Responsibilities
- Translate positioning and campaign strategy into compelling, high-converting web experiences.
- Optimize the buyer journey across awareness, consideration, and conversion stages.
- Own website KPIs including traffic growth, engagement, conversion rate, and pipeline contribution.
- Develop hypotheses and testing roadmaps to improve performance of top pages; increase experimentation velocity across enterprise and PLG segments.
- Lead migration from Webflow to a modern headless CMS.
- Architect a scalable React / Next.js-based frontend.
- Build modular systems enabling rapid campaign and landing page deployment.
- Maintain engineering standards while supporting marketing speed.
- Establish performance, accessibility and technical SEO best practices.
- Own international website expansion across 20+ markets.
- Design and scale multi-language, multi-region architecture.
- Build localization workflows within the CMS.
- Optimize regional SEO and performance.
- Ensure global compliance and performance standards.
- Architect and implement event tracking, data layers, and attribution frameworks.
- Maintain tools such as Google Analytics 4, Amplitude, Google Tag Manager.
- Ensure clean data flow between website, CRM, marketing automation, and PLG systems.
- Align web experimentation with paid, organic, lifecycle, and product initiatives.
- Champion UX, messaging clarity, and accessibility best practices.
Skills
Tools
Job description
At Hiya, we’re making business calls more trusted, useful, and effective.
Voice remains one of the most important ways businesses communicate with their customers, but the value of a call depends on trust. When customers do not recognize who is calling or why, important conversations are missed, customer relationships suffer, and business outcomes are harder to achieve.
Hiya helps businesses create trusted calling experiences that benefit both sides of the conversation: enterprises can reach customers with confidence, and customers can answer with confidence. Our products support branded business calling, trusted caller identity, call performance insights, customer engagement, and voice security capabilities that help businesses strengthen relationships and improve outcomes.
This role sits in a core business area for Hiya and is focused on helping SMB and enterprise customers succeed.
Translate positioning and campaign strategy into compelling, high-converting web experiences
Optimize the buyer journey across awareness, consideration, and conversion stages
Own website KPIs including traffic growth, engagement, conversion rate, and pipeline contribution
Develop hypotheses and testing roadmaps to improve performance of top pages
Increase experimentation velocity across enterprise and PLG segments
Lead migration from Webflow to a modern headless CMS (e.g., Contentful, Sanity, Storyblok)
Architect a scalable React / Next.js-based frontend
Build modular systems enabling rapid campaign and landing page deployment
Maintain strong engineering standards while supporting marketing speed
Establish performance, accessibility, and technical SEO best practices
Integrate AI agents and LLM APIs to power:
Dynamic content generation
Personalized experiences
SEO & GEO optimization workflows
Scalable localization
Automate content production and experimentation workflows
Explore conversational and adaptive digital experience
Own international website expansion across 20+ markets
Design and scale multi-language, multi-region architecture
Build localization workflows within the CMS
Optimize regional SEO and performance
Ensure global compliance and performance standards
Architect and implement event tracking, data layers, and attribution frameworks
Maintain hands‑on ownership of tools such as:
Google Analytics 4
Amplitude
Google Tag Manager
Ensure clean data flow between website, CRM, marketing automation, and PLG systems
Align web experimentation with paid, organic, lifecycle, and product initiatives
Ensure best‑in‑class mobile and desktop experiences
Maintain Core Web Vitals and performance benchmarks
Champion UX, messaging clarity, and accessibility best practices
What We Are Looking For
5–8+ years in growth engineering, frontend engineering, or product‑focused web development
Strong React / Next.js (or similar modern frontend framework) experience
Experience leading headless CMS implementations or migrations
Hands‑on experience with web analytics tools (Google Analytics 4, Amplitude, etc.)
Experience implementing A/B testing and experimentation frameworks
Strong understanding of technical SEO, GEO and AEO and performance optimization
Experience integrating APIs and third‑party systems into web platforms
Experience in B2B SaaS or PLG environments
Familiarity with CRM and marketing automation systems (HubSpot, Salesforce, Segment)
Experience integrating AI APIs (OpenAI, Anthropic, etc.)
Multi‑channel support solutions - chatbots, AI Voice Agent, etc.
Experience building multi‑language and international web properties
Hiya is not a passive environment. We expect people to take ownership, form opinions, and engage directly with hard problems.
We work with a high degree of transparency and autonomy. Context is shared openly, and decisions are discussed, challenged, and then made. Once a call is made, we commit and move forward.
You’ll be expected to work through ambiguity, weigh tradeoffs, and take responsibility for results, while keeping a high bar for quality and customer trust.
Every team member at Hiya is expected to live our core values:
Serve, our customers and partners by holding a high bar for trust and quality
Own, share in success and open up to failures
Lead, listen, show up with a point of view but commit entirely once a decision has been made
Improve, even if it means changing course or contradicting ourselves
Do, rather than observe
Process Overview
Our standard interview process follows this sequence:
Initial Screen: We confirm baseline alignment, role interest, relevant experience, and logistics.
Hiring Manager (HM) Screen: We evaluate role fit, expectations, and execution readiness.
Live Working Assignment: You'll complete a live, role‑relevant assignment designed to reflect the kind of work you would do at Hiya. The assignment focuses on how you think, prioritize, and explain your approach. You'll review your work and discuss your reasoning with the interview panel.
Assignment‑Based Interview Loop: Interviewers will explore how you think through the work, ask questions, respond to feedback, and adapt your approach. Each interviewer focuses on specific competencies and how you make decisions, navigate tradeoffs, and collaborate in real time.
Future Hiya Value Interview: an independent conversation focused on your long‑term potential, judgment under ambiguous, and ability to create sustained value as scope and complexity increase.
Compensation & Ownership
Equity Compensation: ownership aligned with your impact and the company's growth
We offer an L&D budget to support your growth and real internal mobility so career pathing isn't just a talking point — because we're building this with people who own the outcome.
We're building a team with diverse perspectives, identities, and professional experiences. We evaluate candidates through a business lens and believe that diversity and unique viewpoints make our company stronger, more dynamic, and a great place to build a career.
We've been recognized by Built In, GeekWire, Comparably, G2, Forbes, and Deloitte Technology Fast 500 for our culture, innovation, leadership, compensation, and more. At Hiya, we're a people‑centric company focused on helping each employee grow both personally and professionally. We create a culture of support and empowerment that challenges the status quo, resulting in an energized team that’s passionate about their work. You’ll love working here if you're looking for an innovative challenge that’s disrupting an industry. Come join us!
Hiya is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive environment for all employees.
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