Senior GTM Data Analyst

Intercom; Chicago (IL); Hybrid; USD 168,100 - 200,810; Full time

Benefits offered by this job

Competitive salary

Medical, dental, and vision coverage

Flexible paid time off

Fun events for employees

Job summary

Intercom is seeking a Marketing Analytics professional to join their GTM Analytics team in Chicago. This role is vital for understanding how brand initiatives drive customer engagement. You will own reporting, develop frameworks for assessing campaign effectiveness, and analyze experiments to refine marketing strategies. A competitive salary between $168,100 and $200,810 is offered, along with benefits such as comprehensive health coverage and flexible PTO. Intercom maintains a hybrid working model.

Qualifications

• 5–8 years of experience in analytics or related field.
• Strong understanding of top-of-funnel and brand metrics.
• Experience designing and analyzing experiments.

Responsibilities

• Own reporting and analysis for upper-funnel programs.
• Develop frameworks to assess brand campaign effectiveness.
• Measure impact of executive outreach programs.
• Design and analyze experiments for Mindshare programs.
• Analyze audience reach across initiatives.
• Partner with various stakeholders to translate goals.

Skills

Analytics

Brand Metrics

Experiment Design

SQL

BI Tools

Data Communication

Tools

Tableau

Looker

Streamlit

dbt

Job description

Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences.

Our AI agent Fin, the most advanced customer service AI agent on the market, lets businesses deliver always‑on, impeccable customer service and ultimately transform their customer experiences for the better. Fin can also be combined with our Helpdesk to become a complete solution called the Intercom Customer Service Suite, which provides AI‑enhanced support for the more complex or high‑touch queries that require a human agent.

Founded in 2011 and trusted by nearly 30,000 global businesses, Intercom is setting the new standard for customer service. Driven by our core values, we push boundaries, build with speed and intensity, and consistently deliver incredible value to our customers.

What's the opportunity?

As part of the GTM Analytics team, you will be the data partner for Intercom's Mindshare function — the team responsible for building brand awareness, shaping market perception, and creating early engagement with target buyers. This role focuses on the top of the funnel: understanding how brand marketing, executive programs, experimentation, and upper‑funnel initiatives drive awareness, reach, and engagement before prospects ever enter a sales cycle. You will partner with Brand Marketing, Executive Programs, and GTM leadership to measure what’s resonating, design experiments, and surface the insights that inform how Intercom shows up in the market.

What will I be doing?

• Top of Funnel Insights: Own reporting and analysis for upper‑funnel programs — measuring reach, awareness, engagement, and early‑stage interest across brand marketing, content, and executive outreach initiatives.
• Brand Marketing Measurement: Develop frameworks to assess brand campaign effectiveness — tracking how brand investments translate into audience reach, mindshare, and downstream consideration.
• Executive Programs Analytics: Measure the impact of executive dinners, outreach programs, and high‑touch engagement — understanding which accounts are being reached, how they engage, and what signals emerge.
• Experimentation: Design and analyze experiments across Mindshare programs — helping the team test messaging, channels, formats, and targeting to learn what drives awareness and engagement most effectively.
• Audience & Reach Analysis: Analyze who Intercom is reaching across Mindshare initiatives — segmenting by ICP, account tier, persona, and geography to ensure programs connect with the right buyers.
• Cross‑Functional Collaboration: Partner with Brand Marketing, Executive Programs, Demand Gen, and Sales to translate qualitative program goals into measurable outcomes and share learnings across teams.

What skills do I need?

• 5–8 years of experience in analytics, marketing analytics, brand analytics, or a related field
• Strong understanding of top‑of‑funnel and brand metrics — awareness, reach, engagement, consideration, and audience composition
• Experience designing and analyzing experiments (A/B tests, holdout groups, incrementality measurement)
• Strong SQL skills; experience with data modeling tools (e.g., dbt) is a plus
• Experience with BI and visualization tools (e.g., Tableau, Looker, Streamlit)
• Comfort working with qualitative and quantitative data — not everything at the top of funnel has a clean conversion metric
• Proven ability to partner with marketing and executive stakeholders, framing ambiguous questions into structured analyses
• Clear communication skills — able to translate analytical findings into narratives that inform creative and strategic decision‑making

Benefits

• Competitive salary and meaningful equity
• Comprehensive medical, dental, and vision coverage
• Regular compensation reviews – great work is rewarded!
• Unlimited access to Claude Code and best‑in‑class AI tools; experimentation & building is encouraged & celebrated.
• Flexible paid time off policy
• Paid parental leave program
• In‑office bicycle storage
• Fun events for employees, friends, and family!

The base salary range for candidates within the Greater Chicago Area is $168,100 - $200,810. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).

Location & Employment

Intercom has a hybrid working policy. Employees are expected to be in the office at least three days per week while retaining the flexibility to work from home as needed.

Equal Opportunity

Intercom values diversity and is committed to a policy of Equal Employment Opportunity. Intercom will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status or any other legally recognized protected basis under federal, state, or local law.