Senior Growth Marketing Manager, Paid Social

EarnIn; Mountain View (CA); Hybrid; USD 163,000 - 199,000; Full time

Job summary

EarnIn in Mountain View is seeking a Senior Growth Marketing Manager, Paid Social, to drive data-driven campaigns across paid social and programmatic channels. You’ll partner with Analytics, Creative, and Product to design rigorous tests and own paid social AI workflows and insights reporting.

The role requires fluency in mobile attribution and incrementality testing, with a track record of building experimentation roadmaps. US base salary range: $162,849-$199,037, plus equity and benefits.

Qualifications

• 4+ years of growth marketing experience, with 7+ years in B2C mobile-first growth.
• Proven track record running campaigns across paid social and programmatic channels.
• Strong analytical skills with incrementality testing and MMM.
• Deep experience with mobile attribution and MMPs.
• Collaborative, able to bridge strategy and execution.

Responsibilities

• Optimize campaigns using data and insights to drive incremental growth across paid social and emerging channels.
• Lead experimentation and measurement with structured frameworks behind each initiative.
• Launch campaigns for new product features with forecasts and growth experiments.
• Collaborate with Analytics, Creative, and Product to keep paid social aligned with business goals.
• Drive creative testing and scale winning formats across channels.
• Build and iterate on AI workflows to surface performance insights faster.

Skills

Growth marketing

Paid social

Programmatic

Analytics

Mobile attribution

Experimentation

Cross-functional collaboration

Job description

As one of the first pioneers of earned wage access, our passion at EarnIn is building products that deliver real-time financial flexibility for those with the unique needs of living paycheck to paycheck. Our community members access their earnings as they earn them, with options to spend, save, and grow their money without mandatory fees, interest rates, or credit checks.

We’re fortunate to have an incredibly experienced leadership team, combined with world-class funding partners like A16Z, Matrix Partners, DST, Ribbit Capital, and a very healthy core business with a tremendous runway. We’re growing fast and are excited to continue bringing world-class talent onboard to help shape the next chapter of our growth journey.

POSITION SUMMARY

As our Senior Growth Marketing Manager, Paid Social, you'll be central to how we grow our member base. You'll run, test, and tune campaigns across paid social (Meta, TikTok, Reddit, Snap, and more) and programmatic, and partner day to day with Analytics, Creative, and Product to design rigorous tests that move growth faster. You'll also own our paid social AI workflows and insight reporting, and shape where they go next. We're looking for someone fluent in mobile attribution and incrementality testing who has built real experimentation roadmaps, not just run one-off tests.

The US base salary range for this full-time position is $162,849-$199,037, plus equity and benefits. Our salary ranges are determined by role, level, and location. This is a hybrid position in Mountain View that requires in-office work 2 days a week.

WHAT YOU'LL DO

• Optimize through data: Use performance data and insights to refine campaigns, test new channels, and improve creative, so every dollar drives incremental growth.
• Lead experimentation and measurement: Build, prioritize, and run new user acquisition initiatives, with structured measurement frameworks behind each one.
• Launch new products: Own campaign execution, forecasts, and growth experiments for new product launches, working with cross-functional partners to hit efficiency and conversion targets.
• Collaborate across teams: Work closely with Analytics, Creative, and Product so paid social stays tied to business goals.
• Drive creative testing: Partner with Creative to develop and test ad concepts, keep a structured creative learning agenda, and scale winning formats across channels.
• Accelerate agentic workflows: Build and iterate on AI workflows that surface performance insights faster. Experience creating agents or sub-agents is a strong plus.

WHAT WE'RE LOOKING FOR

• 4+ years of experience in growth marketing, with 7+ years of hands-on experience in B2C growth marketing for a mobile-first company.
• Proven track record running and optimizing campaigns across paid social and programmatic channels.
• Strong analytical skills (incrementality testing, MMM, marginal CAC) and the judgment to turn data into better performance.
• Deep experience with mobile attribution and MMPs.
• Comfortable moving between strategy and hands-on execution.
• A collaborative mindset and a track record of working across teams toward shared goals.
• Clear, confident presenting of performance insights and strategy to cross-functional partners and senior leadership.
• A proactive, self-driven approach to testing ideas and building new processes.
• A genuine interest in helping build a financial system that works for everyone.

At EarnIn, we believe that the best way to build a financial system that works for everyday people is by hiring a team that represents our diverse community. Our team is diverse not only in background and experience but also in perspective. We celebrate our diversity and strive to create a culture of belonging. EarnIn does not unlawfully discriminate based on race, color, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, gender expression, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, registered domestic partner status, sexual orientation, genetic information, or any other basis protected by local, state, or federal laws. EarnIn is an E-Verify participant.

EarnIn does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or HR team.