Senior Growth Marketing Manager

Paylocity; United States; On-site; USD 125,000 - 165,000; Full time

Job summary

A leading software company in the United States is looking for a Senior Growth Marketing Manager to drive scalable pipeline growth via innovative acquisition strategies. This role requires strong data-driven financial modeling skills and hands-on experience in digital marketing. The successful candidate will be pivotal in advancing lead generation efforts and aligning marketing investments with revenue outcomes across channels, including paid search and social media. Applicants should have at least 10 years in digital marketing and a bachelor's degree in a relevant field.

Qualifications

• 10+ years of experience in digital marketing with a focus on paid acquisition.
• Strong background in SMB inbound marketing.
• Demonstrated expertise in financial modeling and ROI analysis.

Responsibilities

• Drive predictable, scalable pipeline growth through innovative acquisition strategies.
• Build financial models linking marketing investment to revenue outcomes.
• Develop and optimize inbound marketing programs for SMB growth.

Skills

Financial & quantitative modeling

Channel expertise in Google Ads

Business acumen

Data & analytics

AI search awareness

Experimentation mindset

Tool fluency

Education

Bachelor’s degree in Marketing, Business, Finance, Economics, or Statistics

Tools

Power BI

Tableau

GA4

Salesforce

HubSpot

Job description

Paylocity is an award‑winning provider of cloud‑based HR and payroll software solutions, offering the most complete platform for the modern workforce. The company has become one of the fastest‑growing HCM software providers worldwide by offering an intuitive, easy‑to‑use product suite that helps businesses automate and streamline HR and payroll processes, attract and retain talent, and build a strong workplace culture.

Job Type: Full‑time

Position Overview

We are seeking a Senior Growth Marketing Manager to drive predictable, scalable pipeline growth through innovative acquisition and inbound strategies. This role blends data‑driven financial modeling and performance marketing expertise to accelerate lead generation. As a key member of the Revenue Growth team, you will own the analytical and financial planning foundations for digital acquisition, building models that connect marketing investment to pipeline and revenue outcomes, and guide strategy across paid search, paid social, programmatic, and retargeting.

Responsibilities

Financial Modeling & Forecasting

• Build models that link channel spend to lead flow to pipeline to revenue.
• Partner with Finance to set spend levels required to achieve quarterly and annual lead generation targets.
• Conduct scenario analyses (e.g., impact of rising CPCs or declining impressions due to AI‑driven search).
• Reconcile forecasts with actual results to improve predictability and accuracy over time.

Digital Advertising Optimization & Innovation

• Define cross‑channel optimization strategy to identify where incremental spend will most efficiently drive pipeline and revenue across paid search, paid social, programmatic, and retargeting.
• Define and prioritize the experimentation roadmap across creative, targeting, and landing page experiences to identify scalable growth opportunities, using leading‑indicator metrics (CTR, demo request rate, CPL) as early signals.
• Synthesize and document learnings in a living experimentation playbook for cross‑team adoption.

Inbound Marketing for SMB Growth

• Develop and optimize inbound programs that resonate with SMB prospects by improving value clarity, fit assessment, and low‑friction entry points into the buyer journey.
• Partner with web and product marketing teams to reduce friction in the buyer journey, improving demo requests and conversion rates.
• Use experimentation and data to identify which inbound levers—guided demos, interactive assessments, ROI estimators, role‑based messaging, simplified conversion paths—most effectively drive scalable SMB acquisition.

AI & Emerging Search Strategy

• Assess the impact of AI‑driven search and discovery changes on paid media economics, including inventory availability, CPC trends, and downstream pipeline performance.
• Educate stakeholders on evolving digital discovery patterns and conduct scenario tests to determine how to adjust acquisition strategy.
• Act as the internal “translator” of market dynamics, especially AI‑driven shifts, on acquisition performance.

Required Skills

• Financial & quantitative modeling: Advanced Excel/Sheets skills; expertise in scenario modeling, sensitivity analysis, forecasting, and ROI analysis.
• Channel expertise: Hands‑on experience in Google Ads, LinkedIn Campaign Manager, Meta Ads, DSPs, and retargeting platforms.
• Business acumen: Ability to balance efficiency (CAC, CPL) with pipeline growth objectives.
• Data & analytics: Strong grasp of attribution, funnel metrics, and statistical significance testing.
• AI search awareness: Understanding how AI‑driven search and generative assistants are reshaping digital advertising.
• Experimentation mindset: Hypothesis‑driven testing, documentation, and rapid iteration.
• Tool fluency: Proficiency in Power BI, Tableau, GA4, Salesforce, and HubSpot.

Education and Experience

• Bachelor’s degree in Marketing, Business, Finance, Economics, Statistics, or related field required; MBA or advanced degree preferred.
• 10+ years of experience in digital marketing with a focus on paid acquisition, growth marketing, or performance marketing.
• Proven track record of managing large‑scale digital advertising budgets and optimizing campaigns across Google Ads, LinkedIn, Meta, programmatic platforms, and retargeting networks.
• Strong background in SMB inbound marketing, with experience using experimentation and data to improve value clarity, intent qualification, and conversion efficiency at scale.
• Track record of driving measurable pipeline growth through a mix of paid acquisition and inbound marketing strategies.
• Demonstrated expertise in financial modeling, forecasting, and ROI analysis for marketing investments.
• Familiarity with AI‑driven search and emerging digital discovery trends, with the ability to apply insights to acquisition strategies.
• Advanced proficiency in analytics and visualization tools (Excel/Sheets, Power BI, Tableau, GA4) and fluency with CRM/marketing automation platforms (Salesforce, HubSpot).

Preferred Qualifications

• Experience presenting to executive stakeholders and influencing investment decisions with data‑driven storytelling.
• Experience working in B2B SaaS or HR/Payroll/Workforce technology industries, with a focus on SMB and Mid‑Market acquisition.
• Proven ability to build and lead cross‑functional initiatives across Marketing, Sales, Finance, and Product teams.

Physical Requirements

• Ability to sit for extended periods: The role requires sitting at a desk or workstation for long periods, typically 7-8 hours a day.
• Use of computer and phone systems: The employee must be able to operate a computer, use phone systems, and type, including using multiple software programs and inquiries simultaneously.

Equal‑Opportunity Employer

Paylocity is an equal‑opportunity employer. Paylocity is committed to the full inclusion of all individuals. We recruit, train, compensate, and promote regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. At Paylocity, we believe diversity makes us better. We embrace and encourage our employees’ differences in age, culture, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion or spiritual belief, sexual orientation, socio‑economic status, veteran status, and other characteristics that make our employees unique. We actively cultivate these differences through our employee resource groups (ERGs), employee experiences, perspectives, talents, and approaches to drive innovation in the software and services we provide our customers. We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. To request reasonable accommodation in the job application or interview process, please contact [e-mail]. This email address is exclusively designated for such requests, aligning with federal and state disability laws. Please do not send resumes to this email address, as they will be removed.

Compensation and Benefits

The base pay range for this position is $125,000 - $165,000/yr; however, base pay offered may vary depending on job‑related knowledge, skills, and experience. This position is eligible for an annual bonus and restricted stock unit grant based on individual performance in addition to a full range of benefits outlined here. This information is provided per the relevant state and local pay transparency laws for the location in which this position will be performed.

Applicants should apply via www.paylocity.com/careers. Your personal data will be processed for recruitment purposes in accordance with our Notice of Privacy Practices for Job Applicants and applicable data protection laws.