Senior Growth Marketing Manager

Rithum; United States; Remote; USD 130,000 - 190,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

Remote work stipend

6% 401(k) match

20 days PTO

9 company-paid holidays

2 paid floating holidays

7 paid sick days

2 Wellness days

1 paid Volunteer Day

Job summary

Rithum is seeking a Senior Growth Marketing Manager to lead digital advertising strategy and execution for B2B channels. You’ll own ROI, client acquisition, and revenue growth, working with creative, product, and analytics teams to optimize campaigns across Google search and other platforms.

The role emphasizes AI-driven decision making, testing, and reporting, with a remote-first environment and a competitive compensation package.

Qualifications

• 8+ years of experience in B2B Google search, digital advertising, growth marketing, or a related field.
• Proficiency in Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads and other channels.
• Hands-on experience with performance marketing tools including Google Analytics & Tag Manager.
• Proficiency with analytics tools like Excel, Salesforce, Looker Studio, Tableau, or Domo.
• Experience with AI tools to boost productivity.
• Experience measuring brand vs non-brand campaigns.

Responsibilities

• Spearhead digital advertising strategy, driving client acquisition, revenue growth, and ROI targets with emphasis on B2B PPC.
• Manage digital advertising campaigns end to end: planning, implementation, optimization, performance analysis.
• Execute and manage digital paid media plans for PPC and display on RTB platforms.
• Monitor and optimize advertising budgets for efficient resource allocation and ROI.
• Collaborate with content teams to outline and deliver paid media needs.

Skills

Google Ads

Facebook Ads

LinkedIn Ads

Twitter Ads

AI tools usage

Education

Bachelor's degree or related field

Tools

Google Analytics

Google Tag Manager

Facebook Business Manager

Salesforce

Looker Studio

Tableau

Domo

Job description

Rithum™ is the world’s most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. We provide an unmatched platform for brands and retailers, enabling them to accelerate growth, optimize operations across channels, scale product offerings and enhance margins.

Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end.

Overview

As the Senior Growth Marketing Manager, you are responsible for spearheading Rithum’s digital advertising efforts and driving efficient client acquisition across online channels, with a strong emphasis on B2B Google search engine marketing (PPC). You own performance marketing strategy and execution end to end, partner with creative, product, and analytics teams, and are accountable for ROI, client acquisition, and revenue growth targets.

At Rithum, all team members are expected to leverage AI to work smarter, accelerate decision‑making, automate repeatable work, and improve outcomes. You are encouraged to continuously identify opportunities to apply AI, data, and scalable processes to enhance productivity, drive innovation, and deliver greater value for our clients, partners, and teams while maintaining appropriate judgment, quality, security, and compliance.

Responsibilities

• Spearhead digital advertising strategy, developing and executing performance marketing plans that drive efficient client acquisition, revenue growth, and ROI targets, with an emphasis on B2B Google search engine marketing (PPC).
• Manage digital advertising campaigns end to end, including planning, implementation, execution, optimization, and performance analysis.
• Execute and manage digital paid media plans for PPC and display on a real-time bidding platform.
• Monitor and optimize advertising budgets to ensure efficient allocation of resources and maximize ROI.
• Deep understanding of content strategy for paid media and be able to work cross-group collaboratively with the content team and/or agency to outline and deliver needs.

Search Platform Management

• Manage, review, and perform daily account responsibilities for Google Ads and other search platforms.
• Maintain and monitor keyword bids, daily and monthly budget caps, impression share, quality score, audience lists, and other key account metrics.
• Manage the creation of large keyword lists and tie them consistently back to the overall SEM strategy.

Testing, Analytics & Optimization

• Monitor KPIs including click-through rate, conversion rate across each funnel stage, cost per acquisition, return on ad spend, and lifetime value, and take proactive action to improve campaign performance.
• Conduct A/B and multivariate testing on ad variations, messaging, and targeting parameters to maximize campaign effectiveness.
• Use data-driven insights to identify optimization opportunities across audience targeting, ad creative, bidding strategies, and landing pages.
• Conduct deep-dive analysis to answer specific business questions, uncover insights, and recommend improvements to digital marketing strategies and tactics.
• Build digital marketing analytics dashboards and prepare weekly, monthly, and quarterly performance reports and presentations that communicate results, insights, and recommendations to key stakeholders.
• Collaborate with creative, product, and analytics teams to align and integrate marketing efforts, and manage relationships with external agencies, vendors, and partners to support campaign execution.
• Embed AI into campaign planning, audience analysis, creative testing, and reporting, and share effective prompts and workflows across teams.
• Stay informed about industry trends, best practices, and emerging technologies in growth marketing, and incorporate innovative strategies into campaigns.

Qualifications

Minimum Qualifications

• 8+ years of experience in B2B Google search, digital advertising, growth marketing, or a related field, driving measurable results against ROI targets.
• Proficiency in digital advertising platforms, including Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and other relevant channels.
• Hands‑on experience with performance marketing tools such as Google Analytics, Google Tag Manager, and Facebook Business Manager.
• Proficiency using analytics tools such as Excel, Salesforce, Looker Studio, Tableau, or Domo to drive business insights.
• Experience measuring and monitoring performance of brand search keyword campaigns versus non‑brand search campaigns.
• Experience using AI tools (e.g., ChatGPT, Microsoft Copilot, Claude) to improve productivity through research, communication, analysis, documentation, automation, workflow optimization, and decision‑making.

Preferred Qualifications

• 10+ years of experience in digital advertising, growth marketing, or a related field.
• Bachelor's degree in the applicable discipline or related field preferred.
• Experience in a high‑growth SaaS or technology environment, with deep knowledge of B2B client behaviors and growth marketing trends.
• Experience creating targeted lists in Salesforce and leveraging 6sense.
• Analytical mindset with the ability to interpret data, generate insights, and make data‑driven decisions.
• Project management skills, including prioritizing and managing multiple projects simultaneously in a fast‑paced environment.
• Strong communication skills and the ability to collaborate effectively with cross‑functional teams and stakeholders.
• Creative, problem‑solving mindset with a track record of meeting or exceeding performance targets and KPIs.

Travel Required

Up to 10%

Other Duties

Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

What it’s like to work at Rithum

When you join Rithum, you can expect to work with smart risk‑takers, courageous collaborators, and curious minds.

As part of the Rithum team, you are valued, supported, and included. Guided by a transparent culture and accessible, approachable leadership, we offer career opportunities aligned to your ambitions and talents. To ensure work and life balance works for you, we also offer an array of resources to support you and your families, including comprehensive benefits and wellness plans.

At Rithum you will:

• Partner with the leading brands and retailers.
• Connect with passionate professionals who will help support your goals.
• Participate in an inclusive, welcoming work atmosphere.
• Achieve work‑life balance through remote‑first working conditions, generous time off, and wellness days.
• Receive industry‑competitive compensation and total rewards benefits.

We believe in transparency and fairness in our compensation practices.

For this position, the expected base pay range is: $130,000-$190,000 per year.

This range represents the base pay for the role across all U.S. locations and is determined based on market data, internal equity, and experience. Final compensation may vary depending on geographic location, skills, and relevant experience. In addition to base pay, we offer a discretionary bonus for non‑sales roles, a comprehensive benefits package, and, where applicable, sales incentives.

For this position, the expected discretionary bonus is 12% of the annual base salary.

• Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1
• A 6% 401(k) match
• Competitive time off package with 20 days of Paid Time Off, 9 Company‑Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days
• 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
• Accident, critical illness, and hospital indemnity insurance
• Legal assistance and identity theft insurance plans
• Life insurance 2x salary
• Access to the Calm app and the Employee Assistance Program
• $65/month Remote work stipend for internet
• Culture and team‑building activities
• Tuition assistance
• Charitable contribution match up to $250 per year

Rithum is an equal opportunity employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, religion, color, sex, gender identity, sexual orientation, age, non‑disqualifying physical or mental disability, national origin, veteran status or any other protected characteristic. All employment is decided on the basis of qualifications, merit, and business need.

We're committed to providing reasonable accommodations in accordance with the law for qualified applicants. If you require assistance during the interview process due to a medical condition or need support accessing our website or completing the application process, please reach out to us by completing the Accommodations Request Form. Your comfort and accessibility are important to us, and we're here to ensure a seamless experience as you explore opportunities with our team.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Rithum’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service‑connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.