Senior Growth Marketing Manager

WHIP; Rockville (MD); Hybrid; USD 130,000 - 160,000; Full time

Job summary

Whip, a car rental company for rideshare and delivery drivers, seeks a Senior Growth Marketing Manager to own paid acquisition, local SEO, and analytics across markets.

You will manage campaigns end-to-end, launch new cities, and report impact to leadership, with a path to build a larger team as we grow.

Qualifications

• 6+ years in performance or growth marketing.
• 3+ years managing a paid media budget of $50,000+ per month.
• Hands-on expertise in Google Ads and Meta Ads.
• Proven track record of lowering cost per lead or acquisition.
• Working knowledge of technical and local SEO.
• Strong analytics skills: GA4, Google Tag Manager, conversion tracking.

Responsibilities

• Own the paid media budget across Google, Meta, TikTok, YouTube and other channels; plan, launch and optimize campaigns.
• Target drivers by market, platform and vehicle interest; shift spend to efficient markets.
• Grow organic sign-ups through technical SEO and local pages; manage Google Business Profiles for each location.
• Improve funnel from ad click to application, approval, pickup and repeat rental; run A/B tests on pages and offers.
• Build go-to-market plans for new cities and coordinate with ops on lead follow-up and retention.
• Set up and maintain conversion tracking, attribution, dashboards and weekly leadership reporting.

Skills

Paid media management

Google Ads

Meta Ads

SEO

GA4

Analytics

Multi-city marketing

Executive communication

Tools

HubSpot

Braze

Klaviyo

Job description

Position Summary: Whip rents cars to rideshare and delivery drivers by the week, so they can drive for Uber, Lyft, Instacart, Amazon Flex and other platforms, with insurance and maintenance included. We operate in Atlanta, Baltimore, Boston, Chicago, Dallas, Miami, Orlando, Philadelphia, Richmond, Tampa and Washington, DC. Our growth depends on getting qualified drivers to sign up, pick up a car and keep renting. As our Senior Growth Marketing Manager, you will own that engine end to end: set and spend the paid budget, win local search in every market, launch new cities, and show leadership exactly which dollars turned into drivers and revenue. This is a hands-on role. For now, you are the marketing team, building campaigns, tracking and reports yourself, with a path to build and lead the team as we grow.

Essential Duties and Responsibilities:

Paid Acquisition

• Own the paid media budget across Google, Meta, TikTok, YouTube and other channels; plan, launch and optimize every campaign yourself.
• Target drivers by market, platform (Uber, Lyft, delivery) and vehicle interest (EV, hybrid, Uber Comfort/XL).
• Shift spend weekly toward the markets, channels and vehicle classes with the lowest cost per activated driver.

SEO & Local Search

• Grow organic sign-ups through technical SEO, city landing pages and content that ranks for searches like "rent a car for Uber" in each market.
• Manage Google Business Profiles for every location.

Funnel & Conversion

• Improve the path from ad click to application, approval, vehicle pickup and repeat rental.
• Run A/B tests on landing pages, offers (switch-and-save, first-month promos) and sign-up forms.
• Partner with operations on lead follow-up, retention and referral campaigns (email, SMS, driver referrals), aligning spend with fleet availability by market.

Market Launches

• Build and run the go-to-market plan for each new city, from pre-launch waitlists to launch-week campaigns.

Analytics & Reporting

• Set up and maintain conversion tracking, attribution and dashboards (GA4, Google Tag Manager, ad pixels, CRM).
• Report weekly to leadership on spend, leads, cost per lead, cost per activated driver, return on ad spend and revenue influenced, in plain language with clear next steps.
• Manage agencies, freelancers and vendors where they are the faster or cheaper option.

Qualifications Required:

• 6+ years in performance or growth marketing, including 3+ years personally managing a paid media budget of $50,000+ per month.
• Hands‑on expertise in Google Ads and Meta Ads; builds and optimizes campaigns personally.
• Proven track record of lowering cost per lead or acquisition, with results you can walk through in detail.
• Working knowledge of technical and local SEO.
• Strong analytics skills: GA4, Google Tag Manager, conversion tracking and spreadsheet modeling.
• Experience running marketing across multiple cities or regions.
• Clear, direct communication with executives; comfortable taking direction and pushing back with data.

Preferred Qualifications:

• Experience in rideshare, gig economy, mobility, auto rental or another local, two-sided marketplace.
• Experience recruiting gig or hourly workers through paid channels.
• Bilingual (English/Spanish) or experience marketing to multilingual audiences.
• Experience with lifecycle tools (HubSpot, Braze, Klaviyo or similar) and SMS marketing.
• Experience launching new markets from zero.

Salary:$130,000 - $160,000; depending on experience

Typical work environment includes desktop computing work using typical desktop computing equipment (laptop, keyboard, mouse, monitors, desk, chair) in an office environment and/or remote workspace environment.

Physical Demands:

• Ability to sit and use typical desktop computing workspace equipment - e.g. mouse, keyboard, monitor, phone - for extended periods of time.
• Manual dexterity to operate a typical desktop computing workstation.
• Ability to communicate both verbally and in writing, using virtual meeting and communication tools such as email, Google Meet, and Slack.
• Ability to lift and carry up to 15 pounds, if required.
• Reasonable accommodations will be made for qualified individuals with disabilities.

Whip is proud to be an equal-opportunity employer. Whip is committed to providing equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type without regard to race, color, religion, sex (including gender, gender identity, gender expression, pregnancy, childbirth, breastfeeding status, or related medical conditions), age, sexual orientation, national origin, ancestry, marital status, military or veteran status, genetic information, disability (including physical or mental disability, medical condition, or medical leave), or any other characteristic protected by federal, state, or local law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Consistent with our commitment to equal employment opportunity, Whip will make reasonable accommodations for qualified individuals with disabilities. If you require an accommodation to perform the essential functions of your job due to a disability, please contact People Operations at [e-mail] to request an accommodation.

This EEO statement reaffirms our commitment to providing a workplace free from discrimination and harassment, in accordance with all applicable laws. We encourage all qualified candidates to apply for employment opportunities at Whip.

Compliance with Laws:

Whip employees are expected to comply with all federal, state, and local laws.

Disclaimer:

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of this position. Essential duties and responsibilities may be added or modified as necessary at any time.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Whip, Inc.’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.