Senior Graphic Designer (State Execution)

Dreamfields; Northern (KY); Hybrid; USD 75,000 - 110,000; Full time

Job summary

DreamFields seeks a Senior Designer, Graphic (State Execution) to adapt national campaigns for state-specific initiatives and retailer partnerships. You will create market-specific assets, align with brand standards, and collaborate with State Marketing, Sales, Field Marketing, and National Creative teams.

The role requires strong design execution, attention to detail, and the ability to manage multiple projects in a fast-paced environment while complying with regulatory guidelines.

Qualifications

• Branding knowledge and ability to adapt campaigns across markets.
• Strong execution of campaigns with consistent brand standards.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Adapt national campaigns for state-specific initiatives and retailer partnerships.
• Create market-specific creative assets for territory initiatives and field marketing.
• Collaborate with State Marketing, Sales, Field Marketing, and National Creative teams.
• Ensure all materials comply with regulations and company guidelines.

Skills

Branding

Campaign execution

Creative adaptation

Project management

Communication

Attention to detail

Education

Bachelor's degree in graphic design or related field

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Job description

Senior Designer, Graphic (State Execution)

Department:

Creative

Master Department:

Marketing

Report to:

AVP of Brand & Creative

Effective Date:

September 1, 2026

FLSA Exempt Status:

Exempt

Company Overview:

DreamFields is built on a bold mission: disrupting the industry through a lifestyle brand that blends cannabis, culture, and unforgettable moments. Driven by Jeeter, the nation's #1 pre-roll brand, we combine creative excellence with cutting-edge operations to build one of the most loved workplaces in cannabis. As we continue to scale nationally across the USA and internationally in Canada, our growing team is fueling the next chapter of DreamFields' success.

Job Summary:

The Sr. Graphic Designer is responsible for adapting national campaigns and creating market-specific creative assets that support territory initiatives, retailer partnerships, field marketing programs, and state-level opportunities. This role partners closely with State Execution, Sales, Field Marketing, and National Creative teams to deliver compelling creative solutions that align with brand standards while addressing regional business objectives. The ideal candidate is a highly collaborative designer with strong creative execution skills, exceptional attention to detail, and the ability to manage multiple projects in a fast-paced environment

Duties/Responsibilities:

Creative Execution

• Adapt national marketing campaigns for state-specific initiatives, promotions, activations, and retailer partnerships.
• Develop creative assets that support territory-specific opportunities while maintaining campaign consistency and brand integrity.
• Expand and localize existing campaign creative to meet market needs without compromising established brand standards.
• Ensure all creative materials comply with applicable regulations, compliance requirements, and company guidelines.
• Maintain a high standard of quality and consistency across all territory-level creative requests.
• Create visually compelling materials that support marketing, sales, and field activation efforts.

Cross-Functional Collaboration

• Partner with State Marketing, Sales, Field Marketing, and National Creative teams to support business objectives.
• Collaborate with internal stakeholders to understand project needs and deliver creative solutions that drive results.
• Participate in project planning sessions, creative reviews, and execution meetings.
• Support retailer-specific opportunities, local market activations, and promotional campaigns.
• Communicate effectively with stakeholders to ensure projects are completed accurately and on schedule.

Project Management & Organization

• Manage multiple creative projects simultaneously while meeting deadlines and maintaining quality standards.
• Organize and maintain creative files, templates, design libraries, and working assets.
• Identify and implement opportunities to improve creative processes and workflow efficiencies.
• Stay current on market trends, compliance requirements, and territory-specific considerations affecting creative execution.

Required Skills/Abilities:

• Strong understanding of branding, campaign execution, and creative adaptation.
• Advanced proficiency in Adobe Creative Suite, including
  • Photoshop
  • Illustrator
  • InDesign
• Proven ability to manage multiple projects and competing priorities in a fast-paced environment.
• Excellent organizational, communication, and collaboration skills.
• Strong attention to detail and commitment to delivering high-quality creative work.

Preferred

• Experience supporting retail marketing, promotional campaigns, and field marketing initiatives.
• Familiarity with highly regulated industries and compliance-based creative development.
• Experience working with multi-state or regional marketing programs.

Education and Experience:

• Bachelor's degree in graphic design, Marketing, Visual Communications, or a related field; equivalent professional experience may be considered.
• Minimum of 5 years of experience in graphic design, marketing design, or creative development.

Physical Requirements:

• Ability to sit and work at a computer for extended periods.
• Capable of repetitive hand and arm motions as well as extended periods of typing.
• Capable of looking at a screen for extended periods or entire shifts.

Work Schedule (Exempt):

This is a full-time, exempt position. The role requires flexibility to work the hours necessary to meet business needs, which may include extended hours, weekends, and holidays. Work schedules and expectations may be adjusted based on operational priorities and organizational demands.

Positions in our production facilities may lead to regular exposure to cannabis plant material, dust, and other potential allergens. Individuals with sensitivity to pollen, molds, or strong odors may experience discomfort. Appropriate personal protective equipment (PPE) is provided and required.

EEOC:

DreamFields is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.