Senior Graphic Designer & Art Director

Wripple; New York (NY); Hybrid; USD 120,000 - 210,000; Full time

Job summary

Wripple Solutions, Inc. is seeking an experienced Sr. Graphic Designer & Art Director to develop integrated campaigns and elevate brand narratives.

You will mentor a team, translate business goals into compelling visuals, and lead cross-functional collaboration with creative, marketing, and leadership groups. Ideally you bring 8+ years in advertising design (or 5+ as Sr. Designer) with a strong portfolio, photo art direction, and management experience.

Qualifications

• 8+ years in advertising design or 5+ years as Sr. Designer, with leadership experience.
• Portfolio demonstrating excellence in design and advertising communications.
• Photo art direction experience required.
• 3+ years of management experience for the Art Director role.
• Retail experience preferred but not required.
• Expert in Adobe Creative Suite (XD, InDesign, Photoshop, Illustrator).
• Proficient in Microsoft Office (Outlook, Teams, PowerPoint, Word).
• Strong analytical and decision-making skills; understands competition across channels.
• Proven track record in developing talent and collaboration.
• Ability to provide constructive feedback aligned to objectives.

Responsibilities

• Develop concepts for campaigns and events and mentor the team.
• Lead major campaign development from brief to concept and execution.
• Coach others to meet brand identity guidelines and fashion trends.
• Participate in pitches and gain leadership alignment.
• Direct casting, styling, hair & makeup for shoots on location/studio.
• Lead editorial planning and campaign wireframes.
• Ensure briefs are clear and aligned with strategy.
• Stay ahead of fashion and digital content trends and drive innovation.
• Collaborate with cross-functional teams to deliver messaging.
• Plan and manage high-volume work with ownership from start to finish.

Skills

Brand/creative strategy

Art direction leadership

Adobe Creative Suite (XD, InDesign, PS

Illustrator

Photoshop

Portfolio

Microsoft Office

Editorial/campaign concepts

Creative mentoring

Trend awareness

Tools

Adobe Creative Suite - XD

InDesign

Photoshop

Illustrator

MS Office

Job description

NYC AREA TALENT ONLY - Sr. Graphic Designer & Art Director opportunities

Are you a NYC-area design superstar with experience in the world of fashion, beauty, lifestyle or luxury brands? A confidential client of Wripple's wants to talk to you! You must be currently located in NYC-area and be willing to work in a hybrid work environment in midtown Manhattan, 3 days per week. Relocation is not offered for this position. These positions will ultimately be structured as either contract-to-hire or direct full-time.

Job Overview

As a conceptual designer with a passion for innovation and excellence, you’ll participate in the development of integrated campaigns that bring our brand narratives to life, and create real desire for our products and services. Proficient at branding and creative strategy, you’ll translate business objectives into effective marketing solutions. As an Art Director, you’ll inspire and mentor a team to develop fresh editorial, design, and photography concepts and execution. Curious, innovative, and a strong conceptual thinker, you look for ways to break boundaries. As an experienced designer, you are on top of creative industry trends. You thrive on the collaboration and healthy debate that challenges status quo, and continually inspire the teams with new approaches. Through mastery of our distinctive visual identity & design systems, you will develop persuasive solutions that strengthen our brand across all channels. You’ll collaborate primarily with copy partners and other creative and leadership within Creative, Digital Experience, Marketing Activation, Comms Planning, Project Management, & Photo Studio teams.

Responsibilities

Develop concepts for campaigns and all event types. Mentors others, providing consistent and constructive feedback to keep everyone aligned to the overall vision & goals. Enjoys major campaign development from brief to conceptualization and execution. Coaches others to ensure all creative work meets brand identity guidelines, reflects our customer’s diversity as well as design and fashion trends, and is grounded in an ongoing awareness of our competition. Participates in creative pitches to effectively articulate ideas and gain support & alignment from leadership. Directs casting, styling, hair & makeup direction prior to shoots. Directs crew of photographers, stylists and hair & makeup on location and in studio as required. Leads editorial planning and campaign wireframing. Evaluates creative briefs to ensure clarity and alignment on direction before work begins, and collaborates with creative leaders to align on creative strategy. Researches to drive innovation, from new fashion and promotional ideas to new digital content and experiences. Inspires others through an innovative approach to design, ideation & ways of working. Leverages a deep understanding of design systems, grids, color, typography and photography to deliver clear and powerful messages. Plans, prioritizes and produces a high volume of work – takes ownership from start to finish. Meets deadlines and proactively communicates status of projects to partners and leaders. Brings energy & enthusiasm to the team through celebrations, mentoring, volunteering and fundraising events.

Qualifications

• -8+ years of experience in advertising design or related design discipline (Art Director) or 5+ years of experience in advertising design or related design discipline (Sr. Designer)


• -Portfolio demonstrating design and advertising communications excellence


• -Photo art direction experience required;


• -3+ years of management experience for Art Director role


• -Retail experience preferred, but not required


• -Expert in Adobe Creative Suite – XD, InDesign, Photoshop, Illustrator


• -Proficient in Microsoft Office programs – Outlook, Teams, PowerPoint, Word


• -Solid analytical skills and confident decision maker Industry-aware; knows what the competition is doing in all channels, and able to adapt learnings


• -Proven track record developing individuals and retaining talent Respectful & empathetic collaborator who shares vision and credit, and celebrates the successes of others


• -Strong ability to provide constructive, actionable feedback that aligns the work to objectives


• -Builds trust, and influences key project stakeholders to sell in work Strong organizational, planning, prioritizing and problem-solving skills; able to delegate work effectively


• -Comfortable working quickly and iteratively in a fast-paced environment


• -Proactive, detail oriented and always follows through Takes ownership, focuses on results and strives for continuous improvement

Target Salary Range for this role on a FTE employment basis is $120,000 - $210,000. If you are interested in a contract-to-hire engagement, please provide your hourly rate requirements when you apply.

Now, a little bit about Wripple:

Wripple is marketing’s best on-demand talent platform. Built by several leaders from Razorfish, we focus only on matching top marketing talent with great opportunities at the world’s leading brands. Our private talent marketplace includes the very best proven freelancers across a range of marketing disciplines and more than 250 clients that have signed an MSA with Wripple prior to being able to post any jobs. This means freelancers get matched with qualified opportunities sourced by Wripple’s sales team. You also benefit by outsourcing all the back-office stuff to Wripple. We help with scoping, contracting and onboarding, and we pay you directly so you don’t have to chase clients for payment.

Other Reasons to Join Wripple?

• Diverse Opportunities: Work on a variety of projects across different industries with world-class clients like Delta, AT&T, and Coca-Cola and many, many more


• Flexibility and Control: Set your own rates and preferences through Wripple’s Talent Dashboard. Receive online project briefs and decide which opportunities align with your interests and expertise.


• No Cost to You: There is absolutely no cost to be a member of Wripple. Our platform is designed to support you in every way possible. The only investment you make is the time required to be fully vetted, and once approved, set your profile, and add your portfolio.