Senior Graphic Designer

Back Nine Golf Group; St. George (VT); On-site; USD 85,000 - 115,000; Full time

Job summary

Back Nine Golf Group is seeking a Senior Graphic Designer to lead brand design across digital, print, and experiential channels. You will translate strategy into compelling visual concepts, build design systems, and guide junior designers.

You will collaborate with marketing, product, franchise, and external partners to deliver high-quality creative that scales internationally.

Qualifications

• 5+ years of professional graphic design experience in brand, agency, or consumer environments.
• Strong portfolio showing concept development, brand thinking, typography and campaigns.
• Advanced proficiency in Adobe Creative Suite; working knowledge of Figma and Canva.
• Experience across multiple channels with clear brand systems; strong communication.

Responsibilities

• Lead design and execution of brand initiatives, campaigns, launches, partnerships, and moments.
• Translate brand strategy into visual concepts and design systems across channels.
• Take projects from brief through concept, refinement, production, and final delivery.
• Develop creative solutions across digital, social, print, apparel, and brand experiences.
• Establish visual hierarchy, typography, imagery, and storytelling across work.
• Build scalable templates and toolkits to maintain brand consistency globally.
• Collaborate with marketing, product, franchise, and other teams to align objectives.
• Present work clearly, defend creative decisions, and provide feedback to juniors.
• Work with photographers, agencies, freelancers, and vendors as needed.

Skills

Brand thinking

Concept development

Typography

Layout

Campaigns

Polished execution

Presentation

Feedback

Cross-functional collaboration

Tools

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Figma

Canva

After Effects

Job description

What You'll Own

• Lead the design and execution of key brand initiatives, campaigns, launches, partnerships, and marketing moments.
• Translate brand strategy and creative direction into compelling visual concepts and design systems.
• Take projects from brief through concept, presentation, refinement, production, and final delivery.
• Develop creative solutions across digital, social, print, environmental, presentations, merchandise, apparel, and other brand experiences.
• Establish strong visual hierarchy, typography, composition, imagery, and storytelling across the work.
• Build scalable templates, systems, and toolkits that maintain brand consistency across an international organization.
• Partner with marketing, social, product, franchise, and other teams to understand objectives and develop the right creative solution.
• Present creative work clearly and confidently, including the thinking and rationale behind it.
• Provide thoughtful feedback and guidance to junior designers and help raise the overall quality of the creative team.
• Work with photographers, videographers, agencies, freelancers, vendors, and other creative partners when needed.
• Maintain a high standard of craft from the initial idea through final production.
• Identify opportunities to improve the brand rather than waiting for every opportunity to arrive as an assignment.

What We're Looking For

• 5+ years of professional graphic design experience, ideally within an in-house brand, agency, or consumer-focused environment.
• A strong portfolio demonstrating concept development, brand thinking, typography, layout, campaigns, and polished execution.
• Advanced proficiency in Adobe Creative Suite, especially Illustrator, Photoshop, and InDesign.
• Strong working knowledge of Figma and Canva.
• Experience with Adobe After Effects, motion design, or video is a strong bonus.
• Experience developing creative across multiple channels rather than designing for a single medium.
• Strong understanding of brand systems and the ability to work within them while knowing when and how to push them forward.
• Ability to balance conceptual thinking with hands-on execution.
• Strong communication skills and the ability to present and defend creative decisions.
• Comfortable managing multiple priorities and taking ownership of timelines and deliverables.
• Ability to give and receive direct, thoughtful creative feedback.
• Curious about culture, design, sport, technology, fashion, entertainment, and the world outside of golf.
• Experience in sport, lifestyle, apparel, hospitality, or consumer brands is a plus.

How We Work

We care about ideas, but ideas only matter if they're executed well.

Senior designers at The Back Nine are expected to think beyond the immediate deliverable. Understand the objective, find the opportunity, develop a point of view, and make the work better than what was originally asked for.

You'll have creative direction, but you'll also have room to lead. We want someone who brings ideas to the table, challenges the expected answer when there's a better one, and helps establish what great creative looks like for The Back Nine.

The goal isn't simply to produce more creative. It's to build a recognizable international brand with a clear point of view and a standard of work that grows stronger as we scale.