Senior Graphic Designer

VeeFriends LLC; New York (NY); On-site; USD 90,000 - 110,000; Full time

Job summary

VeeFriends LLC in New York, NY seeks a Senior Graphic Designer to elevate the brand across marketing campaigns, commerce initiatives, and social media. You will shape and implement a cohesive visual language while guiding projects from concept through production, delivering assets for print, digital, video, and experiential experiences.

You will collaborate with the Creative and Brand teams, manage comic book production, and help evolve a distinctive, ownable iconography and illustration style

Qualifications

• Strong background in brand-building across social content and merchandise.
• Experience creating clear, compelling visuals across platforms.
• Ability to evolve and shape a brand’s visual identity.

Responsibilities

• Evolve and maintain the brand’s visual language—imagery, illustration, iconography, patterns, and graphics—building on and refining existing brand guidelines.
• Execute and manage comic book production.
• Collaborate with stakeholders to develop strong visual concepts for social, digital, experiential, and marketing campaigns, ensuring ideas translate effectively across formats and channels.
• Lead creative development and production for merchandise and related campaigns, ensuring each concept scales cohesively across digital, print, video (live-action and animation), and real-world experiences.

Skills

Brand-building

Visual storytelling

Social content

Merchandise

Brand identity

Iconography

Illustration

Typography

Job description

Senior Graphic Designer

VeeFriends LLC New York, New York, United States

About this position

VeeFriends is a contemporary entertainment company that combines art, storytelling, collecting, events, and innovative technologies to build a community around a movement of kindness and positivity. The company’s mission is to scale its unique VeeFriends characters and their attributes to create a better world. These characters foster community and inspire creativity, self-discovery, accountability, and personal growth.

Composed of characters hand-drawn initially and brought to life by Gary Vaynerchuk, there are 283 VeeFriends, all of whom Gary imagined, created, and drew himself. Each character represents traits and qualities Gary admires and hopes to inspire in others.

Job Summary:

We are looking for a skilled and imaginative Senior Designer to join our Creative and Brand team. The Senior Designer will work closely with the Comic Director and Creative team to evolve the Veefriends brand and shape how it will visually manifest across various touchpoints, including marketing campaigns, commerce initiatives, and social media.

This position requires a seasoned creative leader with solid project management skills. You will collaborate closely with our Creative Director on bringing our comic books to life, collaborate with others to refine and advance our existing design language, effectively implementing it across various projects, products, and platforms while optimizing workflows and processes. Additionally, you will design independently and actively contribute to producing different creative assets.

Who You Are:

• You’re a creative thinker and visual storyteller with a strong background in brand-building across social content and merchandise. You believe great design starts with strategy and have experience creating clear, compelling visuals across platforms.
• You bring a strong understanding of branding and design, with a proven ability to evolve and shape a brand’s visual identity. You’re multidisciplinary and comfortable giving feedback on all types of creative—whether it’s image, video, or copy.
• You excel in orchestrating type, color, and composition. You can guide the development of an ownable iconography, illustration, and imagery style for the brand to be utilized across print, digital, and video/motion assets.
• Whether it’s product, experiential, digital assets, or a deck presentation, you’re equipped to tackle any design task or challenge with clarity, creativity, and speed.
• You understand the speed and volume of content needed for social, and how each platform demands different design choices. You know how to make content perform by adjusting layout, tone, and treatment across Instagram, TikTok, YouTube, and more.
• You love speed, thrive on juggling multiple projects, and enjoy leading teams from concept to execution.
• You stay inspired, keep up with design trends, and push ideas forward with cultural awareness and creativity.
• Experience with digital product design is a plus.

Responsibilities:

• Work with the Creative Director to evolve and maintain the brand’s visual language—imagery, illustration, iconography, patterns, and graphics—building on and refining existing brand guidelines.
• Execute and manage comic book production.
• Collaborate with stakeholders to develop strong visual concepts for social, digital, experiential, and marketing campaigns, ensuring ideas translate effectively across formats and channels.
• Lead creative development and production for merchandise and related campaigns, ensuring each concept scales cohesively across digital, print, video (live-action and animation), and real-world experiences.

The pay range for this role is:
100,000 - 100,000 USD per year(US)