Senior Global Marketing Specialist

Dow; Midland (MI); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Competitive retirement program

Employee stock purchase program

Benefits supporting wellbeing and work

Paid time off for new parents

Job summary

Dow seeks a Senior Global Marketing Specialist to drive market research and insights across regions, aligning with the Coatings & Adhesives business. You will leverage digital tools like Power BI and AI capabilities to deliver data-driven opportunities and support marketing initiatives worldwide.

Based in multiple locations including Midland, MI, you will collaborate with global teams, develop analytics capabilities, and contribute to digital demand generation strategies and LOM programs.

Qualifications

• Bachelor’s degree or military equivalent, US E5 or Canadian PO2/Sergeant level or higher.
• Minimum 3 years of relevant marketing experience.
• U.S. work authorization is required; no visa sponsorship.

Responsibilities

• Collaborate with marketing directors on global and regional analyses.
• Represent the business on market intelligence initiatives and hubs.
• Work with commercial teams to collect and analyze market and competitive data.
• Create dashboards in Power BI to share external market insights.

Skills

Market Research

Market Analysis

Communication

Artificial Intelligence

Education

Bachelor's degree or military equivalence

Tools

Power BI

CoPilot

Job description

At Dow, we believe in putting people first and we’re passionate about delivering integrity, respect and safety to our customers, our employees and the planet.

Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. We’re a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and collaboration. If you’re looking for a challenge and meaningful role, you’re in the right place.

About You And This Role

Dow has an exciting opportunity for a Senior Global Marketing Specialist! This position can be located in Collegeville (PA), Antwerp (BEL), Midland (MI, USA), or Seneffe (BEL).

In this role, you will build, continuously improve, and help deploy your developed expertise and capabilities in your respective area of responsibilities, aligned to the Coatings & Adhesives business and the Global Marketing function. Your will focus on specific, and often technology-enabled capabilities, essential to Modern Marketing. You will improve these capabilities thanks to experience-based best practices, and provide consultancy and assistance to Marketers in applying the most appropriate technologies and practices to realize their marketing projects in the most efficient and effective way possible. In particular, you must have experience working on global teams and projects in their field of responsibility.

You will drive market research initiatives and analysis in collaboration with the global marketing director to generate market insights which can be translated into valuable market opportunities. Collaborating closely with global and regional marketing leaders and segment owners, you will leverage existing and new digital tools (e.g. Power BI, C&MI database, Consumption, CoPilot and other AI capabilities) to ensure proper and efficient data distribution and usage in the commercial organization.

Additionally, you will work with the Global Digital Demand Generation leader and regional coordinators to drive implementation of elements of our digital demand gen strategy, including L&OM.

Responsibilities

• Work together with Marketing Directors on the global and regional market analysis requirements.
• Represent our business on corporate initiatives tied to Competitive and Market Intel, including the C&MI Hub, consumption tracker, and AI enabled analysis and insights.
• Close connection with the Commercial organization in line with market plans execution.
• Perform collection and analysis of available market data across value chain based on secondary market research. Liaise with external research companies to close internal data gaps.
• Work with sales, field marketing and strategic marketing to collect and analyze market (including down value chain) and competitive data/actions.
• Analyze and report key customers', competitors', and value chain participants' business performance.
• Work together with global Digital Demand Gen leader on enhancing the L&OM pipeline and other priority projects.
• Create insightful dashboards using PowerBI for marketers to access external market insights.

Qualifications

• A minimum of a bachelor’s degree or relevant military degree equivalence at or above a U.S. E5 or Canadian Petty Officer 2nd Class or Sergeant ranking.
• A minimum of 3 years of relevant working experience.
• For U.S. Applicants: A minimum requirement for these U.S. based positions is the ability to work legally in the United States. No visa sponsorship/support is available, including for any type of U.S. permanent residency (green card) process.

Skills

• Market Research: Ability to gather and evaluate customer, competitor, and industry information to identify market trends, opportunities, and business insights.
• Market Analysis: Ability to assess market conditions, customer needs, competitive landscapes, and performance data to support strategic decision-making and growth initiatives.
• Communication: The ability to effectively translate complex marketing strategies, insights, and value propositions into content that drives engagement, strengthens brand reputation, and supports business objectives.
• Artificial Intelligence: The ability to leverage artificial intelligence tools and technologies to enhance marketing effectiveness, including content creation, campaign optimization, audience targeting, market analysis, and data-driven decision-making.

Additional Notes

Relocation assistance is not available for this position.

Benefits – What Dow Offers You

• Equitable and market-competitive base pay and bonus opportunity across our global markets, along with locally relevant incentives.
• Benefits and programs to support your physical, mental, financial, and social well-being, to help you get the care you need...when you need it.
• Competitive retirement program that may include company-provided benefits, savings opportunities, financial planning, and educational resources to help you achieve your long term financial-goals.
  • Employee stock purchase programs (availability varies depending on location).
• Student Debt Retirement Savings Match Program (U.S. only).
  • Dow will take the value of monthly student debt payments and apply them as if they are contributions to the Employees’ Savings Plan (401(k)), helping employees reach the Company match.
• Robust medical and life insurance packages that offer a variety of coverage options to meet your individual needs. Travel insurance is also available in certain countries/locations.
• Opportunities to learn and grow through training and mentoring, work experiences, community involvement and team building.
• Workplace culture empowering role-based flexibility to maximize personal productivity and balance personal needs.
• Competitive yearly vacation allowance.
• Paid time off for new parents (birthing and non-birthing, including adoptive and foster parents).
• Paid time off to care for family members who are sick or injured.
• Paid time off to support volunteering and Employee Resource Group’s (ERG) participation.
• Wellbeing Portal for all Dow employees, our one-stop shop to promote wellbeing, empowering employees to take ownership of their entire wellbeing journey.
• On-site fitness facilities to help stay healthy and active (availability varies depending on location).
• Employee discounts for online shopping, cinema tickets, gym memberships and more.
• Additionally, some of our locations might offer:
  • Transportation allowance (availability varies depending on location)
  • Meal subsidiaries/vouchers (availability varies depending on location)
  • Carbon-neutral transportation incentives e.g. bike to work (availability varies depending on location)

Join our team, we can make a difference together.

About Dow

Dow (NYSE: DOW) is one of the world’s leading materials science companies, serving customers in high-growth markets such as packaging, infrastructure, mobility and consumer applications. Our global breadth, asset integration and scale, focused innovation, leading business positions and commitment to sustainability enable us to achieve profitable growth and help deliver a sustainable future. We operate manufacturing sites in 30 countries and employ approximately 36,000 people. Dow delivered sales of approximately $43 billion in 2024. References to Dow or the Company mean Dow Inc. and its subsidiaries. Learn more about us and our ambition to be the most innovative, customer-centric, inclusive and sustainable materials science company in the world by visiting www.dow.com.

As part of our dedication to inclusion, Dow is committed to equal opportunities in employment. We encourage every employee to bring their whole self to work each day to not only deliver more value, but also have a more fulfilling career. Further information regarding Dow's equal opportunities is available on www.dow.com.

Dow is an Equal Employment Opportunity employer and is committed to providing opportunities without regard for race, color, religion, sex, including pregnancy, sexual orientation, or gender identity, national origin, age, disability and genetic information, including family medical history. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may call us at 1-833-My Dow HR (833-693-6947) and select option 8.