Staff Frontend Engineer, Ads Creative

reddit; San Francisco (CA); On-site; USD 190,800 - 267,100; Full time

Benefits offered by this job

Healthcare benefits and income support

401k match with company contribution

Family planning support

Mental health & coaching benefits

Flexible vacation and Reddit global r/

Paid volunteer time off

Job summary

Reddit is seeking a frontend-focused engineer to own complex features across Ads Manager’s creative and recommendation workflows, turning AI-backed capabilities into intuitive interfaces for advertisers. You'll collaborate with product, design, data science, ML, and backend teams to design, implement, and iterate high-quality frontend solutions, emphasizing performance, accessibility, and maintainability.

This role values architectural thinking as well as user-centric detail, with opportunity to

Qualifications

• Experience delivering complex frontend projects from design through launch.
• Strong frontend architecture and API integration skills.
• Ability to build polished, fast, accessible UIs for advertisers.

Responsibilities

• Own the frontend design and delivery of complex features across Ads Manager workflows.
• Translate AI-backed capabilities into advertiser-friendly interfaces.
• Collaborate with product/design/data/ML to turn complex capabilities into simple experiences.
• Develop reusable frontend patterns and components for a unified campaign creation experience.
• Instrument experiences, run experiments, and guide iteration with product data.
• Raise code quality via architecture, testing, observability, performance, and accessibility.
• Provide code reviews and technical guidance to help engineers grow.
• Collaborate across frontend, backend, data, and ML systems for end-to-end experiences.

Skills

Frontend architecture

Complex frontend delivery

TypeScript

React

Usability & accessibility

Cross-team collaboration

Experimentation & metrics

Code reviews & mentorship

Advertising tooling

Generative AI interfaces

Job description

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 126 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com .

Team Description

The Ads Creative & Recommendations team makes it easier for advertisers to maximize performance on Reddit through relevant creative and actionable recommendations.

We own the advertiser-facing workflows where creative, recommendations, and campaign creation come together.

Our goal is to reduce blank-canvas work and help advertisers move from an idea to an effective campaign with less friction. We build unified experiences that give advertisers useful context, evidence-backed guidance, and the ability to refine the system’s suggestions.

Role Description

You’ll independently own complex and sometimes ambiguous areas of the product, from technical design through launch and iteration. You’ll work closely with product, design, data science, machine learning, and backend engineering to turn sophisticated capabilities into workflows that feel simple and dependable.

This role is a strong fit for someone who cares about both the architecture behind a frontend system and the details that make a product intuitive, fast, accessible, and maintainable.

Responsibilities

• Own the technical design and delivery of complex frontend features across Ads Manager’s creative and recommendation workflows.
• Translate AI-backed capabilities into interfaces that advertisers can understand, steer, and refine.
• Partner with product and design to work through ambiguous requirements and make sound product and engineering tradeoffs.
• Develop reusable frontend patterns and components that support a unified campaign creation experience.
• Instrument experiences, evaluate results, and use experiments and product data to guide iteration.
• Raise the quality of the codebase through thoughtful architecture, testing, observability, performance work, and accessibility.
• Provide high-quality code reviews and technical guidance, and help other engineers grow.
• Collaborate across frontend, backend, data, and machine learning systems to deliver reliable end-to-end experiences.

Required Qualifications

• Comfort using Codex, Cursor, Claude, or comparable agentic coding tools in day-to-day software development.
• A track record of independently delivering complex frontend projects from technical design through launch and iteration.
• Sound judgment in frontend architecture, state management, component design, testing, and API integration.
• Experience building polished user interfaces with close attention to usability, performance, accessibility, and maintainability.
• Ability to work effectively through ambiguous product and technical problems.
• Strong communication and collaboration skills across engineering, product, design, and data disciplines.
• Experience using instrumentation, experimentation, or product metrics to understand and improve user experiences.
• A habit of improving engineering quality through code reviews, documentation, and technical mentorship.
• Experience building advertising, campaign management, creative tooling, or other complex business applications.
• Experience designing interfaces for generative AI, machine learning, or recommendation systems.
• Familiarity with asset management, media upload, image editing, creative versioning, or content generation workflows.
• Experience building or contributing to shared component libraries and design systems.
• Experience improving large frontend codebases through architecture, performance, testing, or accessibility work.

Technologies used on the team include

• TypeScript
• React
• Modern frontend testing, experimentation, and observability tools
• Comprehensive Healthcare Benefits and Income Replacement Programs
• 401k Match
• Family Planning Support
• Mental Health & Coaching Benefits
• Flexible Vacation & Reddit Global Days Off
• Paid Volunteer time off

Pay Transparency:

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/ .

To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The base salary range for this position is:

$190,800 - $267,100 USD

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