Senior Frontend Engineer – Ad Tech at Reddit

reddit; United States; Remote; USD 164,000 - 230,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with employer match

Generous vacation/time off

Parental leave

Job summary

Reddit is seeking a Senior Frontend Engineer for Ad Tech to work on scalable frontend engineering in a fully remote setting. The role focuses on building high-performance ad experiences, leveraging TypeScript/React at scale, and advancing AI-driven ad formats within a distributed team.

The base salary range is $164,200–$229,900 USD annually, with RSUs and potential commissions. Reddit offers comprehensive benefits and a strong culture of remote collaboration and growth.

Qualifications

• 3+ years of experience in Web Engineering.
• Willingness to tackle data-intensive, highly responsive apps.
• Experience with automated testing best practices, code quality/design patterns, observability.
• Capable of performing insightful code reviews and receiving feedback.
• Experience leveraging GenAI tools to boost engineering productivity.
• Excellent communication skills for remote collaboration.

Responsibilities

• Build ad experiences and patterns for Reddit's web app to improve ads performance.
• Collaborate across product, design, and engineering to implement solutions for complex challenges.
• Engage in full development cycle: design, develop, QA, experiment, analyze, and deploy.

Skills

Web engineering

Automated testing

Code reviews

GenAI tools

Observability

Communication

Tools

TypeScript

HTML

CSS

Go

Job description

Senior Frontend Engineer – Ad Tech at Reddit — Remote

Career Growth & Market Positioning: Frontend ad tech at a platform the scale of Reddit (130M+ daily users) is a highly specialized and in-demand niche. Ad rendering performance, UGC-driven AI formats, and video ad systems are among the fastest-growing engineering disciplines in 2024–2025.

Compensation vs. Market: At $164K–$230K base plus RSUs, this is top-quartile compensation for a mid-to-senior frontend engineer in the US market. Comparable roles at similarly scaled companies typically range $150K–$210K base, so Reddit's ceiling is notably competitive.

Skills You'll Develop:

• AI-driven ad format engineering — a highly transferable, emerging skill
• TypeScript/React at massive scale (130M+ daily users)
• GenAI productivity tooling (Codex, Cursor) — increasingly required across the industry
• Cross-functional collaboration in a remote-first, fully distributed team

Green Flags: The role spans multiple career levels (suggesting room to grow into), is fully remote, and sits on a team with a clear, ambitious roadmap (video ads leadership). Reddit is a publicly traded company with established engineering culture.

Potential Red Flags: Ad tech can be a niche that limits career portability if too specialized. The posting mentions AI-recorded interviews — a minor but notable data privacy consideration. No mention of learning/development budgets or conference attendance.

Work-Life Balance: Fully remote with generous PTO and parental leave are strong WLB signals, typical of Reddit's post-IPO culture.

Reddit is a community of communities. It's built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet's largest sources of information. For more information, visit www.redditinc.com .

Team Description

The Brand Ad Formats team drives the development of ad formats that help advertisers maximize reach and brand impact. They focus on high-visibility, awareness-driven solutions that create memorable experiences for Reddit users. By delivering guaranteed placements and engaging ad interactions, they support major brand initiatives and help advertisers achieve measurable outcomes. The team is building fully customizable interactive formats and AI-driven ads that incorporate User-Generated Content (UGC). Moving forward, we will be doubling down on Video Ads, with the goal of turning Reddit into an industry leader and a 'must buy' for advertisers to promote video content.

Role Description

The Brand Ad Formats team is seeking a skilled Frontend engineer with a product-focused mindset to join the team.

Responsibilities:

• Build ad experiences and create patterns for Reddit's web app that enhance our ads' performance and functionality.
• Collaborate across product, design, and engineering teams to innovate and implement sophisticated solutions for complex challenges.
• Engage in the full development cycle: design, develop, QA, experiment, analyze, and deploy.

Required Qualifications:

• 3+ years of experience in Web Engineering
• A willingness to tackle the challenges of creating data-intensive, highly responsive, and fault-tolerant apps
• Experience with automated testing best practices, code quality / design patterns, observability, etc.
• Skilled at performing insightful code reviews, and receiving feedback themselves
• Experience leveraging GenAI tools to increase software engineering productivity
• Excellent communication skills: able to collaborate with teams in a fully remote environment, and discuss complex topics with technical and non-technical audiences

Preferred Qualifications:

• Experience working on ad tech
• Experience working on consumer-facing sites (high production value at scale)

Technologies Used on the Team:

• Languages: TypeScript, HTML, CSS, Go

Pay Transparency:

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/ .

• medical, dental, and vision insurance
• 401(k) program with employer match
• generous time off for vacation
• parental leave

To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including skills, depth of work experience, and relevant licenses/credentials, and may vary from the amounts listed below.

The base salary range for this position is: $164,200 — $229,900 USD

In select roles and locations, the interviews will be recorded, transcribed, and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription, and summarization prior to any scheduled interviews.

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.

Is this role truly fully remote or are there office requirements? The role is fully remote, headquartered in the United States. The job description explicitly states the need for collaboration skills in "a fully remote environment," indicating no office attendance is required. What is the salary range for this Frontend Engineer position at Reddit? The base salary range is $164,200–$229,900 USD annually. In addition to base pay, the role is eligible for restricted stock units (RSUs) and potentially commission, depending on the level offered. Do I need ad tech experience to apply? Ad tech experience is listed as a preferred qualification, not a requirement. The required qualifications focus on 3+ years of web engineering, TypeScript/JavaScript proficiency, and experience with testing and code quality practices. What technologies does the Brand Ad Formats team use? The team works with TypeScript, HTML, CSS, and Go as languages; React, Thrift, and gRPC as frameworks; and Kubernetes, Docker, Codex, and Cursor as tools. Will my interview be recorded by AI? In select roles and locations, Reddit may record, transcribe, and summarize interviews using AI. You will be given the opportunity to opt out of this before any scheduled interview takes place.

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