Senior Financial Representative

LPL Financial LLC; Richmond (VA); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

401K matching

Health benefits

Employee stock options

Paid time off

Volunteer time off

Job summary

LPL Financial LLC in Richmond, Virginia is seeking a Senior Financial Representative for the Wealth Advisors Group. The role involves providing investment solutions and managing client relationships for 120,000+ clients. Candidates will need a Bachelor’s degree and relevant licenses, alongside strong communication skills.

Responsibilities include client service, financial planning, leveraging investment solutions, and meeting sales goals. The position offers a competitive pay range of $90,000 to $150,000 along with comprehensive benefits.

Qualifications

• 2+ years of direct client experience within the financial services industry.
• Strong understanding of financial planning concepts and investment markets.

Responsibilities

• Provide exceptional service via incoming service calls and proactive outreach.
• Analyze client data to develop and implement financial solutions.
• Ensure compliance and mitigate risk through regular client analysis.

Skills

Client relationship management

Consultative sales

Financial planning

Risk assessment

Microsoft Office proficiency

Education

Bachelor's degree or equivalent experience

Series 7, 63 and 65 or 66

Job description

Job Overview

The Senior Financial Representative of the Wealth Advisors Group is a group of corporate employee advisors who provide investment solutions to mass affluent investors virtually and over the phone. The advisor will help maintain our book of 120,000 clients, examine clients immediate and long term investment needs, and help design solutions that best meet their individual financial goals. This is a competitive team based environment that is focused on employee career development, delivering best in class client experience, and holistic financial planning.

Responsibilities

Customer Service

Advisors are responsible for all functions of client relationship maintained including providing an exceptional service via incoming service calls, directing client transactions, preparing necessary client reports and forms, responding to client emails and proactive client outreach.

Book Maintenance

Representatives will work together to ensure our book of 120,000+ are operationally maintained, compliant, and delivering on our client experience commitments through proactive check ins and outreach.

Financial Planning

Advisors should have a detailed understanding of all aspects of the financial planning process. Advisors should be effecting at collecting and analyzing client data, developing and implementing appropriate solutions, as well as reviewing and maintaining those solutions on an ongoing basis. Advisors will need to knowledgably speak to core concepts such as education, tax, estate, insurance and investment allocation on a daily basis.

Investment Solutions

Clients on our book possess a very wide range of different investment accounts and strategies. Advisors have the freedom to utilize investment vehicles that are most suitable for clients. Advisors should have a detailed understanding of all account types, investment products, and investment markets in order to field questions from our diverse client base.

Consultative Sales

Advisors will be responsible for meeting goals in asset investment, wallet share consolidation, and relationship deepening metrics. Advisors will need to be well versed in the consultative sales process in order to demonstrate the value of LPL as well as position financial plans and investment solutions that are appropriate for the client.

Business Partnership

Facilitate communication and coordination between departments to ensure smooth client experience and integration. Proactively engage in interdepartmental collaboration to enhance processes and integrate new partnerships and practices to enhance what our team can deliver for clients.

Risk Mitigation

Remain in good standing with various compliance requirements. Assess and mitigate risk through regular book and client analysis. Prevent fraud through security checks and client conversations.

Candidate Focus

We’re looking for strong collaborators who deliver exceptional client experiences and thrive in fast‑paced, team‑oriented environments. Our ideal candidates pursue greatness, act with integrity, and are driven to help our clients succeed. We value those who embrace creativity, continuous improvement, and contribute to a culture where we win together and create and share joy in our work.

Requirements

• Bachelor’s degree or equivalent working experience
• Series 7, 63 and 65 or 66
• 2+ years of direct client experience within the financial services industry

Preferences

• Life & Health or CFP
• Must have excellent telephone service/relationship management skills
• Prior financial tele‑sales, trading or call center service experience
• Previous experience as financial advisor or delivering advice and guidance to retail clients
• Strong understanding of financial planning concepts, investment markets, and account types
• Must have excellent communication skills, an avid listener, and strong business writing skills
• Entrepreneurial mind set, self‑starter and quickly adapt to a fast paced environment
• High integrity, detail oriented and ability to evaluate and mitigate risk
• Proficient in Microsoft Office and web based applications
• Ability to assist customers in call center environment while accessing data via multiple PC lookup applications
• Must have excellent PC and data input skills

Pay & Benefits

Pay Range: $90,000.00 - $150,000.00. The pay salary range is inclusive of base salary and potential sales incentive compensation based upon the applicable incentive compensation plan for this position. Base salary is determined on several factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Incentive compensation is dependent on achievement of goals set forth in the incentive compensation plan. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more.

Company Overview

LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor‑mediated marketplace, LPL supports over 32,000 financial advisors and the wealth management practices of approximately 1,100 financial institutions, servicing and custodying approximately $2.3 trillion in brokerage and advisory assets on behalf of approximately 8 million Americans.

Principals only. EOE.