Senior Financial Analyst – Market

Adams-Outdoor; Charlotte (NC); On-site; USD 90,000 - 120,000; Full time

Job summary

Adams Outdoor Advertising in Charlotte, NC, seeks a Senior Financial Analyst – Market to support FP&A across 12 markets. You will drive budgeting, forecasting, variance analysis and reporting with regional finance managers and the consolidation team.

The role emphasizes end-to-end P&L forecasting, weekly revenue projections, close support, and strategic modeling for M&A and capital projects, enabling leadership decisions and cross-functional alignment.

Qualifications

• Bachelor’s degree in Finance, Accounting, Economics or related field; MBA/advanced degree a plus.
• 3–5 years in financial planning & analysis or related roles.
• Strong modeling, budgeting, forecasting, and variance analysis skills.
• Proficient in Excel; experience with ERP or reporting systems preferred.
• Able to communicate complex financial information clearly to stakeholders.

Responsibilities

• Support annual budgeting and rolling forecast processes with Regional Finance Managers and leadership.
• Lead end-to-end P&L forecasting with variance insights and senior leadership input.
• Prepare weekly revenue projections and align with market goals.
• Analyze performance vs. budget/forecast and deliver clear reports for monthly reviews.
• Assist month-end close, review entries, and validate revenue/expense accuracy.
• Develop and maintain M&A and capital project models, including ROI analyses.
• Create proformas for new builds and asset conversions with payback/IRR analysis.
• Produce monthly dashboards and presentations for senior leadership.
• Standardize budgeting/forecasting processes and drive cross-functional collaboration.

Skills

Budgeting

Forecasting

Variance analysis

Financial modeling

Excel

ERP systems

Data analysis

Presentation skills

Cross-functional collaboration

Strategic thinking

Education

Bachelor’s degree in Finance/Accounting/Economics

MBA or advanced degree

Tools

ERP systems

Reporting software

Job description

Senior Financial Analyst – Market – Financial Planning & Analysis (FP&A)

Adams Outdoor Advertising (AOA), the 4th largest and largest private Outdoor Advertising firm in the U.S., is seeking an experienced Senior Financial Analyst – Market to join our team. The Senior Financial Analyst - Market of Financial Planning & Analysis (FP&A) is a high-impact role that provides critical support for the firm’s financial planning processes, performance analysis, and reporting cadence. This role will help streamline analysis, forecasting, budgeting and reporting across all 12 markets at Adams. This role will collaborate with Regional Finance Managers and the Consolidations FP&A team. This is a highly visible position, offering exposure to senior leadership and cross-functional teams, and is well-suited for a motivated analyst seeking to grow their career in corporate finance.

What You’ll Do

• Annual Budgeting Support the annual budgeting and rolling forecast processes in coordination with Regional Finance Managers, business leaders, and Finance leadership.
• Full P&L Forecasting: Support the end-to-end financial forecasting process for assigned markets, delivering accurate P&L projections, variance analysis, and key performance insights in partnership with Regional Finance Managers.
• Weekly Revenue Projections: Support the weekly revenue forecasting process, delivering timely, data-driven projections and insights to support market leadership decisions and ensure alignment with short-term financial goals.
• Performance & Variance Analysis: Analyze financial performance — including variance against budget, forecast, and prior periods — and prepare clear, actionable reporting to help Regional Finance Managers run Monthly P&L review meetings with market leadership.
• Close Support: Partner with Accounting and Regional Finance Managers to support month-end close activities, review journal entries and accruals, and validate the accuracy of revenue and expense results.
• M&A and Capital Project Modeling: Develop and maintain financial models and scenario analyses for mergers and acquisitions and capital projects, including proforma financial statements, ROI analysis, and synergy assessments, in partnership with FP&A leadership.
• New Build & Conversion Proformas: Support financial evaluations and business cases for new builds and asset conversions, providing detailed proformas, payback and IRR modeling, and sensitivity analysis to guide investment decisions.
• Reporting & Dashboards: Produce monthly reporting packages, dashboards, and presentations for senior leadership and stakeholders.
• Process Standardization: Standardize and continuously improve budgeting, forecasting, and reporting processes to drive better alignment across all markets.
• Cross-Functional Collaboration: Collaborate with Regional Finance Managers, the Consolidations FP&A team, General Managers, and the CFO/Accounting organization to align on financial assumptions, ensure consistent reporting, and support strategic initiatives

Qualifications

• Bachelor’s degree in Finance, Accounting, Economics, or a related field; MBA or relevant advanced degree a plus.
• 3–5 years of experience in financial planning & analysis, corporate finance, or related analytical roles.
• Strong understanding of financial statements, budgeting, forecasting, and variance analysis.
• Advanced proficiency in Excel and experience with financial modeling; familiarity with ERP or reporting systems preferred.
• Excellent analytical, problem-solving, and organizational skills, with the ability to synthesize complex data into actionable insights.
• Strong communication and presentation skills; able to effectively convey financial information to both finance and non-finance stakeholders.
• High attention to detail, self-motivated, and able to thrive in a fast-paced, dynamic environment.
• Demonstrated ability to collaborate across multiple functions and support cross-functional decision-making.

ADAMS OUTDOOR ADVERTISING:

• AOA, founded in 1983 by Steve Adams, is the 4th largest, and largest privately-held, Outdoor Advertising operator in the U.S.. AOA operates in the following markets: Ann Arbor/Kalamazoo/Lansing (MI), Beaufort/Charleston/Florence (SC), Charlotte/Triad (NC), Eastern Pennsylvania (PA), Ohio Valley (OH), Madison (WI), Norfolk (VA), Peoria and Champaign (IL).
• Searchlight Capital Partners, a leading global private investment firm, in partnership with British Columbia Investment Management Corporation, one of the largest asset managers in Canada, invested in AOA in 2021.

The above statements are intended to describe the general nature and level of work being performed by the people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of the job.

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