Senior Field Marketing Manager, Events

Split Software; United States; Hybrid; USD 125,000 - 140,000; Full time

Benefits offered by this job

Healthcare benefits

FSA

Flexible schedule

EAP

Time off & parental leave

Team events

Internet reimbursement

Job summary

Harness is seeking a Senior Field Marketing Manager, Events, to own the strategy and execution of Harness' North America regional field marketing and events portfolio, designing integrated programs that accelerate pipeline, strengthen customer relationships, and elevate the Harness brand.

This strategic, cross‑functional role partners with Sales, Product Marketing, Demand Generation, and executives to create experiences that deliver measurable business impact, including budget management, event

Qualifications

• 5+ years in B2B SaaS field marketing or events with enterprise sales support.
• Proven success in integrated field marketing driving pipeline and revenue.
• Strong cross-functional collaboration with Sales, Demand Gen, and Product Marketing.
• Excellent project management and ability to manage multiple programs.
• Data-driven with ROI analytics and KPI tracking.
• Experience managing budgets, agencies, vendors, and events.
• Excellent communication and stakeholder engagement; ability to work with executives.
• Willingness to travel 25-30% for on-site events.

Responsibilities

• Own NA regional field marketing event strategy, planning, and execution.
• Build scalable event playbooks and frameworks for multiple regions and growth.
• Evaluate sponsorship opportunities and advise on investments based on audience fit and pipeline potential.
• Develop pre/during/post-event engagement to maximize high-value interactions.
• Manage end-to-end event execution: budget, vendors, staffing, production, logistics.
• Track KPIs for engagement, pipeline, revenue influence, and ROI.
• Develop post-event recommendations to improve future strategy.

Skills

Field marketing strategy

Integrated campaigns

Enterprise sales alignment

Budget management

Vendor management

Event production

Executive communication

Travel 25-30% time

Job description

Harness is the AI Software Delivery Platform company, led by technologist and entrepreneur Jyoti Bansal (founder of AppDynamics, acquired by Cisco for $3.7B). Harness has raised approximately $570M in funding and is valued at $5.5B, backed by leading investors including Goldman Sachs, Menlo Ventures, IVP, Unusual Ventures, Citi Ventures, and more. As AI accelerates code creation, the real bottleneck has shifted to everything after the code – testing, deployments, application security, reliability, compliance, and cost optimization. Harness brings AI and automation to this “outer loop,” helping teams ship software faster while maintaining security and governance throughout the entire software delivery lifecycle.

Powered by Harness AI and the Software Delivery Knowledge Graph, the Harness Platform applies deep context and intelligent automation across the software delivery lifecycle with governance and policy-driven controls embedded throughout the platform.

Over the past year, Harness powered over 185M deployments, 82M builds, 18T flag evaluations, 8M security scans, 9.1B optimized tests, 3T protected API calls, and helped manage $2.8B in cloud spend — enabling customers like United Airlines, Morningstar, and Choice Hotels to accelerate releases by up to 75%, reduce cloud costs by up to 60%, and achieve 10x DevOps efficiency.

With a global team across 26 offices and 27 countries, Harness is shaping the future of AI software delivery — and we’re looking for exceptional talent to help us move even faster.

Position Summary

As the Senior Field Marketing Manager, Events, you will own the strategy and execution of Harness' North America regional field marketing and events portfolio, designing integrated marketing programs that accelerate pipeline, strengthen customer relationships, and elevate the Harness brand across enterprise technology audiences.

This is a strategic, cross-functional role for someone who thinks beyond event logistics. You'll develop investment strategies, identify growth opportunities, and partner closely with Sales, Product Marketing, Demand Generation, and Executive Leadership to create experiences that deliver measurable business impact.

About the role

• Own the strategy, planning, and execution of Harness' North America regional field marketing event portfolio, aligning investments with revenue goals, product launches, and regional go-to-market priorities.
• Build scalable event playbooks and operational frameworks that support multiple regions, product lines, and future organizational growth.
• Evaluate sponsorship opportunities and recommend event investments based on audience fit, pipeline potential, executive engagement, and business impact.
• Develop engagement strategies before, during, and after events to maximize interactions with high-value prospects and customers.
• Manage end-to-end event execution, including budget management, vendors, staffing, creative, production, logistics, and onsite operations, while ensuring a consistent and differentiated Harness brand experience.
• Track KPIs across engagement, pipeline, revenue influence, and ROI, using performance data and attendee insights to optimize event investments.
• Develop post-event recommendations that influence future investments, optimize performance, and improve overall event strategy

About you

• Experience: 5+ years of experience in B2B SaaS field marketing, strategic events, or integrated marketing, with a strong focus supporting enterprise sales organizations.
• Strategy: Proven success developing and executing integrated field marketing and event strategies that drive measurable pipeline, revenue, executive engagement, and brand awareness.
• Cross Functional Engagement: Experience developing strong relationships with Sales counterparts and partnering cross-functionally with Demand Generation and Product Marketing to execute go-to-market initiatives.
• Project Management: Exceptional organizational and project management skills, with the ability to manage multiple complex, high-impact programs simultaneously.
• Analytics: Strong experience using performance metrics and insights to optimize marketing investments, measure ROI, and inform strategic decisions.
• Event Management: Experience managing marketing budgets, agency relationships, vendors, and event production from planning through execution.
• Communication: Outstanding presentation and stakeholder engagement skills, with the ability to collaborate effectively with executives, customers, and external partners.
• Travel + Pace: Comfortable thriving in a fast-paced, high-growth environment with evolving priorities and a bias toward action. Ability and willingness to travel 25-30% of the time for on-site event management.

Work Location

• Remote or Hybrid within the West Coast of the U.S

What you will have at Harness

• Competitive salary
• Comprehensive healthcare benefits
• Flexible Spending Account (FSA)
• Flexible work schedule
• Employee Assistance Program (EAP)
• Flexible Time Off and Parental Leave
• Monthly, quarterly, and annual social and team building events
• Monthly internet reimbursement

Harness in the news:

• Accelerating Our Mission to Bring AI to Everything After Code
• Goldman Sachs leads investment in software delivery startup Harness at $5.5 billion valuation
• How Harness runs 16 “startups within a startup” at scale | Jyoti Bansal
• Harness Research Shows AI Visibility Crisis Fueling Security Nightmare
• Harness has been named to the Inc. Power Partner list for software delivery success

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex or national origin.

At Harness, we care about your privacy and are committed to protecting your personal data. For additional information on this topic, you can visit our privacy Portal: https://harness-privacy.relyance.ai/

Pay transparency

$125,000 — $140,000 USD