Senior Field Marketing Manager EMEA

Armada; San Francisco (CA); Hybrid; USD 101,000 - 134,000; Full time

Job summary

Armada seeks a Senior Field Marketing Manager to lead the planning and execution of field marketing programs across EMEA from Dublin (Hybrid). The role emphasizes turning regional priorities into high‑impact events and campaigns that generate pipeline and strengthen executive relationships.

You will own programs end‑to‑end, spend substantial time in market, and partner with Sales to convert premium experiences into measurable business outcomes. Travel ~60% across EMEA and internationally.

Qualifications

• 10+ years of B2B field marketing, demand generation, or experiential marketing in high‑growth enterprise tech or infrastructure companies.
• Proven success building EMEA programs that generate pipeline and advance enterprise sales cycles.
• Deep experience partnering with regional Sales leaders to translate territory plans into focused marketing programs.
• Strong event and executive engagement expertise across multiple EMEA markets, from intimate C‑suite programs to major conferences.
• Data‑driven planning and measurement with fluency in pipeline reporting, attribution, and budget optimization.
• Excellent project management and communication skills to lead cross‑functional workstreams.

Responsibilities

• Translate the annual EMEA field marketing plan into a calendar of programs, campaigns, owners, milestones, and follow‑ups aligned to pipeline goals.
• Execute integrated regional campaigns across events, executive programs, ABM, digital, content, and partner channels.
• Create market‑specific programs reflecting local dynamics while maintaining a global brand narrative.
• Own regional performance reporting on pipeline sourced and revenue influenced; optimize the portfolio.

Skills

B2B field marketing

Event & executive engagement

EMEA market know‑how

Pipeline development

Budget management

Cross‑functional leadership

Data‑driven planning

Travel readiness

Job description

About the Company

Armada is the hyperscaler for the edge, delivering modular AI infrastructure from first deployment to AI factory with speed, scale and sovereignty. Named one of Fast Company's Most Innovative Companies and to the CNBC Disruptor 50, Armada’s solutions are deployed in over 60 countries globally for organizations ranging from energy to defense.

With nearly $500 million in funding to date, Armada is backed by leading investors including Founders Fund, Lux, BlackRock and Microsoft (M12), alongside strategic partnerships with Microsoft, Dell, Palantir, NVIDIA, SpaceX, and Skydio. We are building the infrastructure layer for sovereign and edge AI - rugged, deployable compute for customers that cannot rely on centralized cloud.

Working at Armada means taking ownership, driving autonomy, and delivering impact. You’ll tackle challenges that haven’t been solved before and help build something transformative from the ground up. What you do here will not only define your career but help further Armada’s mission to bridge the digital divide for customers around the world.

About the Role

We're looking for a Senior Field Marketing Manager to plan and execute Armada's field marketing programs across EMEA. This hands‑on operator will turn regional business priorities into high‑impact events and campaigns that generate pipeline, deepen executive relationships, and strengthen Armada's presence in priority markets.

This role is highly execution oriented. You'll personally manage programs from brief through follow‑up, spend significant time in market and on site, and partner closely with Sales to turn premium experiences and integrated campaigns into measurable business outcomes.

Location

Dublin, Ireland (Hybrid)

What You'll Do (Key Responsibilities)

Regional Strategy and Pipeline

• Translate the annual EMEA field marketing plan into a detailed calendar of programs, campaigns, owners, milestones, target accounts, and follow‑up actions aligned to territory priorities and pipeline goals.
• Execute integrated regional campaigns across events, executive programs, account‑based marketing, digital, content, and partner channels to engage priority accounts throughout the buyer journey.
• Create market‑specific programs that reflect local business dynamics, cultural nuances, and customer needs while maintaining a consistent global brand and narrative.
• Own regional performance reporting, including pipeline sourced, revenue influenced, account engagement, progression, and cost per outcome; use insights to optimize the portfolio continuously.

Events and Executive Engagement

• Personally plan and deliver Armada's EMEA field event portfolio, including the Sovereign AI Tour, executive dinners, roundtables, roadshows, third‑party conferences, partner activations, and customer programs.
• Own each program from brief through execution and follow‑up, including audience strategy, invitations, registration, venue and vendor coordination, content, speakers, staffing, on‑site delivery, lead capture, and post‑event action plans.
• Create executive‑tier experiences that convene senior customers, prospects, partners, and industry leaders around the issues shaping sovereign AI, infrastructure, energy, and security.
• Partner with the Dublin Experience Center team to develop customer briefings and regional executive programs that accelerate strategic opportunities and deepen relationships.
• Evaluate third‑party event investments against audience fit, business relevance, brand alignment, and expected return; recommend where Armada should participate, sponsor, speak, or decline.

Cross Functional Leadership

• Work side by side with EMEA Sales teams to build target lists, drive attendance, prepare account teams, run on‑site engagement, and ensure timely follow‑up against shared pipeline outcomes.
• Partner with Product Marketing, Corporate Marketing, Communications, Partnerships, Customer Marketing, and Experiential Marketing to bring campaigns and launches to life in the region.
• Build regional enablement plans so Sales and executive teams have the messaging, target lists, follow‑up motions, and content needed to convert engagement into opportunity.
• Work with content and creative teams to capture customer stories, executive perspectives, photography, and video that extend the value of each program beyond the room.

Budget and Operations

• Own day‑to‑day budget management for EMEA field programs, including estimates, purchase orders, invoices, accruals, reconciliations, and forecast updates.
• Manage agencies, venues, production partners, and other vendors, including selection, negotiation, scopes of work, timelines, and quality control.
• Build and maintain program briefs, workback plans, run‑of‑show documents, staffing plans, attendee communications, and post‑program reporting for every activation.
• Travel to and lead programs on site, resolving issues quickly and maintaining a high bar for the customer, partner, and executive experience.

Required Qualifications

• 10+ years of B2B field marketing, demand generation, or experiential marketing experience, ideally within high‑growth enterprise technology or infrastructure companies.
• Proven success building EMEA programs that generate pipeline, engage senior decision‑makers, and advance complex enterprise sales cycles.
• Deep experience partnering with regional Sales leaders and account teams to translate territory plans into focused marketing programs.
• Strong event and executive engagement expertise across multiple EMEA markets, from intimate C‑suite programs to major industry conferences.
• Data‑driven approach to planning and measurement, with fluency in pipeline reporting, attribution, account engagement, and budget optimization.
• Excellent project management and communication skills, with the ability to lead cross‑functional workstreams and manage multiple programs at once.
• Sound judgment, executive presence, and comfort operating in a fast‑moving environment with evolving priorities.
• Willingness and ability to travel approximately 60 percent across EMEA and internationally, including frequent multi‑day trips and on‑site event delivery.

Preferred Qualifications

• Experience marketing AI, cloud, data center, energy, defense, or other complex infrastructure solutions.
• Experience with executive briefing centers, customer advisory boards, partner marketing, or account‑based marketing programs.
• Existing agency, venue, media, or industry relationships across priority EMEA markets.
• Experience working at both a scaling startup and an established enterprise technology company.

You're a Great Fit if You're

• A go‑getter with a growth mindset. You're intellectually curious, have strong business acumen, and actively seek opportunities to build relevant skills and knowledge
• A detail‑oriented problem‑solver. You can independently gather information, solve problems efficiently, and deliver results with a "get‑it‑done" attitude
• Thrive in a fast‑paced environment. You're energized by an entrepreneurial spirit, capable of working quickly, and excited to contribute to a growing company
• A collaborative team player. You focus on business success and are motivated by team accomplishment vs personal agenda
• Highly organized and results‑driven. Strong prioritization skills and a dedicated work ethic are essential for you

Equal Opportunity Statement

At Armada, we are committed to fostering a work environment where everyone is given equal opportunities to thrive. As an equal opportunity employer, we strictly prohibit discrimination or harassment based on race, color, gender, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other characteristic protected by law. This policy applies to all employment decisions, including hiring, promotions, and compensation. Our hiring is guided by qualifications, merit, and the business needs at the time.

Unsolicited Resumes and Candidates

Armada does not accept unsolicited resumes or candidate submissions from external agencies or recruiters. All candidates must apply directly through our careers page. Any resumes submitted by agencies without a prior signed agreement will be considered unsolicited and Armada will not be obligated to pay any fees.