Senior Field Marketing Manager

Perk; Boston (MA); Hybrid; USD 127,500 - 150,000; Full time

Benefits offered by this job

20 vacation days

12 public holidays

401(k) plan with company matching contributions

Generous medical plans

Life and disability policies

Job summary

Perk is seeking a strategic Senior Field Marketing Manager to drive demand generation in North America. This role involves executing comprehensive marketing strategies and collaborating with sales teams to meet ambitious objectives.

The ideal candidate should have 5+ years of B2B SaaS marketing experience, a proven track record in field marketing, and excellent analytical skills. This is a critical role where you will help build brand awareness and drive regional demand for global products.

Qualifications

• 5+ years of experience in B2B SaaS marketing.
• Proven track record of successful field marketing strategies.
• Strong understanding of multi-channel marketing strategies.

Responsibilities

• Develop and execute the North America field marketing strategy.
• Orchestrate and optimize integrated marketing campaigns.
• Act as the key liaison between marketing and leadership.

Skills

B2B SaaS marketing

Field marketing

Demand generation

Campaign execution

Analytical skills

Education

5+ years of experience in B2B SaaS marketing

Tools

Digital marketing channels

CRM systems

Job description

Overview

We are seeking a strategic and results-driven Senior Field Marketing Manager to be our first demand generation hire in North America where you will drive regional pipeline and business growth. The role is a critical and broad one, helping drive pipeline and growth in one of Perk’s priority markets globally. It's an exciting time to join with significant momentum in the US. This role is someone who is a strategic operator, thinks big picture but also is hands on with execution in a fast paced dynamic environment.

The role includes developing and executing comprehensive field marketing and marketing strategies, working closely with sales and marketing teams to achieve ambitious goals. The goal is to be a best in class regional marketer, helping sales get closer to customers and building regional demand for global products.

This role requires a blend of strategic vision, deep analytical skills, hand on execution with events and ABM, for example, and a deep understanding of the North American B2B SaaS market.

What You’ll Do

• Strategic Planning & Execution: Develop and execute the North America field marketing strategy aligned with marketing and sales objectives, and in close collaboration with the European field marketing teams.
• Build and deliver the local marketing plan focusing on regional brand awareness, demand generation and customer advocacy.
• Forecast and track pipeline performance against quarterly and annual goals, identifying and troubleshooting data gaps and inconsistencies and partnering closely with the regional SDR teams to drive quality pipeline.
• Identify opportunities to optimize budget allocation and maximize ROI.
• Encourage a culture of experimentation to drive innovation across marketing channels, keeping the company at the forefront of industry trends.
• Be AI fluent and AI first in your approach - what workflows, campaign execution, processes can we automate with AI

Campaign Management & Execution

• Orchestrate and optimize integrated marketing campaigns, including digital, events, and ABM initiatives.
• Collaborate with the integrated marketing team to localize global content strategies.
• Plan and execute high-impact industry events, conferences, and customer-focused Experiences, with a small team.
• Work with the growth marketing team on localised, targeted, conversion-focused campaigns.
• Leverage advanced digital marketing channels such as paid media, content marketing, SEO, and email to create high-performing campaigns.

Sales Alignment & Collaboration

This is a critical part of the role. The ability to partner with the VP of sales and his leads, to drive pipeline and growth is a key part of this role.

• Act as the key liaison between marketing and leadership in North America, ensuring alignment and collaboration to achieve revenue targets.
• Be part of the extended leadership team in North America, helping influence decision making and outcomes.
• Lead the marketing partnership with the SDR organization to optimize handoffs and
• Maintain pipeline accountability by tracking and analyzing performance against shared objectives.

Leadership & Team Management

• Be open, honest and transparent about regional challenges and opportunities, immersing yourself deeply into competitive and market insights
• Manage a small team, focused on uncovering opportunities for growth and hands on execution.
• Be known as the single voice of marketing in the region, with a primary responsibility for field marketing and pipeline generation, but a secondary responsibility of being a dot connector for all marketing activations in NAM.

What We’re Looking For

Expertise:

• 5+ years of experience in B2B SaaS marketing and leadership, with a focus on field marketing and demand generation.
• Proven track record of developing and executing successful field marketing strategies in North America.
• Extensive experience in demand generation, pipeline creation, and campaign execution across competitive and mature markets.
• Experience building, leading and developing teams including direct and dotted line reports
• Experience in managing and forecasting budgets, and partnering with finance and data teams to measure and report on ROI from brand, demand and customer marketing.
• Strategic thinker with the ability to translate vision into actionable plans.
• “Roll your sleeves up” type work ethic - not afraid to lean in and execute
• One team mindset - collaborating with global teams, while partnering closely with regional teams
• Strong understanding of multi-channel marketing strategies, including digital, events, and ABM.
• Analytical mindset with a passion for metrics and data-driven decision-making.
• Excellent verbal and written communication and collaboration skills.
• Ability to thrive in a fast-paced, relentless changing, dynamic environment.
• Growth rather than fixed mindset
• Self-motivation and proactive problem-solving skills.

What We Offer

• Receive competitive compensation and equity ownership in Perk
• Rest and recharge with our generous allocation of 20 vacation days and 12 public holidays
• Enjoy the flexibility of three medical plans to choose from, with company contributions and an HSA when enrolling in an HDHP medical plan
• Take control of your physical health with additional comprehensive benefit plans, covering dental, vision and Wellhub’s gym subscription from your start date
• Rest assured that you’re covered by life and disability policies from your start date, with options to add extra protection through voluntary buy-up plans
• Plan for your future with our 401(k) plan with company matching contributions
• Care for your furry friends through partner discounts on pet insurance
• Join our unforgettable Perk events, including our spectacular annual summer party
• Always feel supported with Spring Health, our market-leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones
• Focus on your family with 12-16 weeks’ paid parental leave
• Contribute to your community with 16 paid hours per year to spend volunteering for your dearest charitable causes
• Broaden your horizons with up to 20 "Work from Anywhere" days per year
• Follow your passions and take a four-week, fully paid sabbatical once you reach 5 years
• Let us help you move to one of our hubs with relocation support

Compensation

Compensation for this role is a combination of salary and stock options. The anticipated base salary range is $127,500 - $150,000 per year. Actual compensation may vary based on specific qualifications, experience, and other job-related factors.

AI is embedded in how we work across every function. The tools you'll use day-to-day are AI-enabled, so you can move faster and spend more time on the work that matters. In practice, that means using AI to research and prioritise accounts, draft and refine outreach, handle customer interactions more effectively, synthesise information, and cut through shadow work - the invisible tasks that pull people away from the work only they can do - so you can focus on relationships and outcomes.

We don't expect you to be an AI expert, but we do expect you to be curious and intentional about it. The bar is judgment: knowing when AI makes your work better, when to verify what it produces, and when to rely on your own expertise instead.

We'll ask about how you use AI in your interviews, not to test tool knowledge, but to understand how you think about it. That reflects how we work every day.