Senior Field Marketing Lead: Accelerate Pipeline & Growth

Denodo Technologies, Inc.; Northern (KY); Hybrid; USD 130,000 - 150,000; Full time

Job summary

Denodo Technologies, Inc. is seeking a Senior Field Marketing Manager to lead regional marketing initiatives that connect the marketing engine with the North American sales team.

You will design and execute high-impact programs targeting high-value accounts to build a robust pipeline and translate corporate goals into localized field tactics that drive engagement. The ideal candidate is data-driven, comfortable running premier events, and proficient in Salesforce, Marketo, ABM tools, and

Qualifications

• 7+ years in B2B field marketing or demand generation within SaaS/tech.
• Experience creating and executing integrated campaigns across events, digital/email and social.
• Strong budget management and ROI focus.
• CRM and marketing automation proficiency.
• ABM and cross-functional collaboration.
• Excellent communication and stakeholder management.
• Bachelor’s degree in marketing, business, or related field.

Responsibilities

• Develop and execute annual and quarterly regional field marketing plans aligned with sales quotas and pipeline targets.
• Launch multi-channel campaigns (webinars, local events, direct mail) to acquire new logos and expand top-of-funnel.
• Partner with Sales to create mid-funnel programs that accelerate opportunities toward close.
• Lead ABM initiatives for prioritized accounts with personalized experiences for stakeholders.
• Coordinate with regional Sales Directors and channel partners to align tactics and drive pipeline growth.
• Oversee end-to-end event management, including proprietary events, dinners, and regional trade shows.
• Monitor lead flow and ensure SLA adherence for timely sales outreach.
• Forecast, track, and optimize the regional marketing budget for high ROI.
• Analyze campaign metrics and present insights on sourced pipeline and influenced revenue to leadership.

Skills

B2B field marketing

Multi-channel campaigns

Sales cycle knowledge

CRM proficiency

Marketing automation

ABM

Analytics tools

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Salesforce

Marketo

Demandbase (ABM platform)

On24

PowerBI

Asana/Jira

Job description

Denodo Technologies, Inc. is seeking a Senior Field Marketing Manager to lead regional marketing initiatives that connect the marketing engine with the North American sales team.

You will design and execute high-impact programs targeting high-value accounts to build a robust pipeline and translate corporate goals into localized field tactics that drive engagement. The ideal candidate is data-driven, comfortable running premier events, and proficient in Salesforce, Marketo, ABM tools, and