Senior Field Account Manager

Butler/Till; Detroit (MI); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

401(k)

Medical insurance

Vision insurance

Paid maternity leave

Paid paternity leave

Job summary

A leading advertising services firm in Detroit is searching for a Senior Field Account Manager to lead client relationships and drive digital media strategies. This role involves managing a portfolio of key accounts, ensuring high client satisfaction and engagement through exceptional support and consultative advisement. Candidates should have a strong background in account management and digital media. The position offers a competitive salary range, with additional benefits including health insurance and paid parental leave.

Qualifications

• 4-6+ years of experience in Account Management.
• Deep understanding of digital media platforms and performance metrics.
• Proven track record in account management with cross-sell expertise.

Responsibilities

• Serve as trusted advisor for strategic clients.
• Oversee overall health of assigned accounts.
• Drive strategic marketing impact through consultative partnership.

Skills

Account Management

Digital Media Platforms

Customer Relationship Management

Consultative Selling

Social Media Strategies

Education

Bachelor’s degree in Sales, Marketing, or Communication

Tools

CRM Software

Job description

Strategic HR Partner with proven leadership in Talent Relations/Strategy, Culture, and Organizational Development

SUMMARY

A highly experienced and client-centric Senior Field Account Manager leads strategic relationships with key accounts in the digital media space. The Senior Field Account Manager provides a tailored client experience, ensuring every client interaction is personalized, proactive, and results-driven. This position serves as the primary point of contact for high-value clients, driving digital media strategy, campaign performance, and long-term growth. This role will demonstrate confidence, energy, professionalism and influence with all client interactions.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Account Management & Account Health - Deliver measurable improvements in client satisfaction, retention, and growth by managing a portfolio of strategic accounts with precision and care.

• Serve as the trusted advisor for a portfolio of strategic clients, strategize on and provide exceptional service and support.
• Oversee the overall health of assigned accounts, including contract renewals, managing customer expectations, and monitoring usage data.
• Lead regular virtual and occasional in‑person meetings to review performance, align goals, and identify growth opportunities.
• Provide excellent customer support, resolving issues promptly and ensuring a positive client experience.
• Autonomously identify cross‑selling opportunities with customers participating in a Butler/Till program.
• Maintain a high engagement rate with customers through active, value‑add outreach efforts to support retention and new business generation.
• Ensure a seamless onboarding and ongoing experience that reflects a standard of exception, detail‑oriented customer care.
• Support both virtual and in‑market larger‑scale events through presenting, marketing, and educating our customers in both 1:1, small group and large group settings.

Key Outcome: Consultative Advisement - Drive strategic marketing impact by serving as a consultative partner to clients, translating insights into actionable plans and measurable results.

• Foster strong and lasting customer relationships through the sharing of expertise, product‑specific education, and consultation as their respective marketing partner.
• Conduct gap analysis with customers to understand their marketing objectives, challenges, and opportunities, identifying opportunities for upselling or cross‑selling through expert consultation.
• Translate client objectives into actionable media plans and performance metrics.
• Monitor campaign performance and provide strategic recommendations for optimization on various marketing platforms, including social media.
• Acquire and actively utilize in‑depth knowledge of Butler/Till’s diverse range of marketing products, including digital marketing, social media campaigns, content creation, and SEO.
• Stay abreast of industry trends, market dynamics, and competitor activities.
• Provide feedback to internal stakeholders based on market insights and agent interactions.

Key Outcome: New Business Generation - Accelerate revenue growth and client portfolio expansion through strategic engagement, opportunity identification, and data‑driven outreach.

• Identify upsell and cross‑sell opportunities aligned with client goals.
• Maintain high client retention through proactive engagement and value delivery.
• Track and report outreach and engagement activities, insights collected, recommendations made, forecasting, and results across all efforts.

Other Responsibilities:

• Assist in all annual/rolling program enrollment activities as needed to support the account.
• Occasional travel is required to attend marketing events hosted by Butler/Till or its clients.
• Support training, guidance and skill development of other team members.

REQUIREMENTS

Required

• 4‑6+ years of experience in Account Management.
• 4‑6+ years of experience in end‑to‑end sales solutions.
• 4‑6+ years' experience with CRM software.
• Deep understanding of digital media platforms, performance metrics, and campaign strategy.
• Solution‑focused sales experience with a strong understanding of consultative selling and sales strategies.
• Demonstrated success in integrating social media strategies with broader marketing and sales initiatives.
• Bachelor’s degree in Sales, Marketing, or Communication preferred – A combination of education and experience will be considered.
• Strong understanding of content creation, storytelling, and brand voice for social platforms.
• Ability to identify emerging trends and leverage them to enhance engagement and conversion.

Proven track record in account management with cross‑sell expertise. Excellent communication and presentation skills.

Self‑motivated, results‑oriented, and able to thrive in a fast‑paced environment.

Preferred

• Experience marketing at larger scale events such as trade shows exhibiting.
• Outside sales experience.
• Experience with marketing products; branding and digital marketing.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $60,000 - $85,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Sales and Management; Industries: Advertising Services

401(k)

Paid maternity leave

Vision insurance

Medical insurance

Paid paternity leave