Senior Events & Brand Experience Leader – Fandom, Hybrid

Nexon America; El Segundo (CA); Hybrid; USD 140,000 - 170,000; Full time

Benefits offered by this job

Health plans

401(k) match

Wellness credits

Paid time off

Job summary

Nexon America is seeking a Senior Manager, Events & Brand Experience to develop and execute offline marketing campaigns and promotional video production. This role oversees regional partnerships, events, and MapleStory fandom initiatives, with day-to-day management of agencies and internal staff.

We operate in a hybrid model, requiring 2–3 days in the office weekly. Strong leadership, press relations, and cross-functional collaboration are essential for driving growth and media engagement in the

Qualifications

• 5+ years leadership experience (agency or in-house) and 7+ years in relevant industry
• Strong press contacts across gaming, consumer and technology press
• Gaming industry experience required
• Knowledge of Mobile/PC/Game Platform
• Stellar reputation with press/PR community
• Excellent bilingual proficiency in Korean and English
• Strong project management and time management skills

Responsibilities

• Identify and analyze target audiences by developing offline promotion events and MapleStory fandom culture
• Plan and oversee production lifecycle of promotional videos (concepting, scripting, shooting, post)
• Build high-performing teams to drive offline promotion communications across PC, console, and mobile
• Educate partners and lead onboarding; negotiate sponsorships to increase profitability
• Cross-promote with business partners for mutual benefits
• Lead cross-functional teams across creative, production, community, legal, and finance to drive growth
• Oversee official merchandise store design and lifecycle, improving customer satisfaction
• Execute B2B and B2C events from training to trade shows and fan festivals

Skills

Project management

Bilingual English/Korean

Communication

Crisis management

Team leadership

Negotiation

Relationship building

Education

Bachelor's degree in related field

Job description

Nexon America is seeking a Senior Manager, Events & Brand Experience to develop and execute offline marketing campaigns and promotional video production. This role oversees regional partnerships, events, and MapleStory fandom initiatives, with day-to-day management of agencies and internal staff.

We operate in a hybrid model, requiring 2–3 days in the office weekly. Strong leadership, press relations, and cross-functional collaboration are essential for driving growth and media engagement in the