Senior Event Planner, Global Events & Activations

Sony Interactive Entertainment; San Mateo (CA); Hybrid; USD 146,000 - 220,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Matching 401(k)

Paid time off

Wellness program

Employee discounts for Sony products

Bonus package (may be eligible)

Job summary

Sony Interactive Entertainment in San Mateo, CA, is seeking a Senior Event Planner to translate marketing objectives into live experiences that support commercial goals and strengthen brand perception.

Reporting to the Senior Manager, Global Events & Activations, you will own end-to-end development of events and activations for assigned campaigns, coordinating with Marketing, Games, PR, Social and Partnerships.

Qualifications

• Approximately 8+ years in experiential marketing, events or production.
• Experience leading global experiential campaigns from strategy through evaluation.
• Strong integrated marketing, stakeholder and agency management skills.
• Ability to influence senior partners and build trusted relationships.

Responsibilities

• Lead activation initiatives for global marketing campaigns with a US focus.
• Partner with Marketing, Studios, Partnerships, PR, Social, Influencer and Territory teams.
• Develop event briefs and guide agencies through programming and delivery.
• Manage agencies, suppliers, budgets, and schedules for live experiences.
• Present activation frameworks to territory teams and ensure global consistency.
• Define KPIs and lead post-event reporting with insights for future campaigns.

Skills

Experiential marketing

Events management

Production leadership

Marketing coordination

Stakeholder management

Agency management

Budget management

Global campaigns

Strategic thinking

Communication

Education

B.A./B.S. in Marketing/Communications/Related field

Job description

Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting‑edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting‑edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

Senior Event Planner, Global Events & Activations

San Mateo, CA (Hybrid/Collab)

Position Summary

The Senior Event Planner is an experienced event marketer responsible for supporting the Global Events & Activations team in translating marketing objectives into world‑class live experiences that support commercial goals, strengthen brand perception and create meaningful engagement with players. Reporting to the Senior Manager, Global Events & Activations, this role will own the end‑to‑end development of events & activations for assigned campaigns, from initial briefing and planning through agency management, production, global rollout and post‑campaign evaluation. The role will work collaboratively with Global Marketing, Game Studios, PR, Social, Partnership, Influencer and Territory Marketing teams to ensure every activation delivers against a unified global vision while allowing flexibility for local market execution. This is a highly collaborative role requiring equal strengths in marketing judgement, creative development and production leadership. Success will come from the ability to influence stakeholders, simplify complexity and confidently lead programs that inspire audiences across the world.

Key Responsibilities

Event & Production Leadership

• Lead assigned activation initiatives for global marketing campaigns, many with a U.S. focus, from briefing through delivery and evaluation, translating marketing objectives into clear and actionable plans.
• Partner with Games Marketing, Brand and Hardware Marketing, Studios, Partnerships, Sponsorships, PR, Social, Influencer and Territory Marketing teams to define the role of events within broader go‑to‑market plans and identify opportunities for creators, content and earned media.
• Develop events briefs and guide agencies from concept through programming, production and live delivery, balancing creative ambition with budget, timeline and operational feasibility.
• Manage agencies, suppliers, budgets, statements of work, schedules and technical or onsite operations to deliver high‑quality experiences.

Global Enablement & Governance

• Present activation frameworks to territory teams, review local proposals and provide guidance that maintains a unified global vision while allowing appropriate market flexibility.
• Ensure programs meet Creative, Legal, Corporate Security and Health & Safety requirements, supported by clear risk assessments, operational plans and delivery schedules.

Measurement & Continuous Improvement

• Define KPIs, lead post‑event reporting and share insights and recommendations that strengthen future campaigns and the Global Events & Activations Strategy.

Skills And Qualifications

• Approximately 8+ years of relevant experience in experiential marketing, events or production within gaming, entertainment, media or technology.
• Proven experience leading global experiential campaigns from strategy and creative development through production, rollout and evaluation.
• Strong integrated marketing, stakeholder and agency management skills, including the ability to influence senior partners and build trusted relationships.
• Commercial awareness and production expertise, including budgets, suppliers, governance, risk assessments and Health & Safety requirements.
• Ability to balance strategic thinking and creative ambition with operational feasibility, timelines and business priorities.
• Clear, confident communicator who is equally comfortable presenting to senior leadership as well as supporting onsite delivery.

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job‑related factors which may include knowledge, skills, experience, and location.

In addition, this role is eligible for SIE’s top‑tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package.

• Medical
• Dental
• Vision
• Matching 401(k)
• Paid time off
• Wellness program
• Employee discounts for Sony products
• Bonus package (may be eligible)

The estimated base pay range for this role is listed below.

$146,400—$219,600 USD

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Equal Opportunity Statement

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.