Senior Event Marketing Manager

HeyMarvin; San Francisco (CA); Hybrid; USD 140,000 - 160,000; Full time

Benefits offered by this job

Comprehensive Health Coverage

401(k) plan with company matching

Health Savings Accounts (HSA) and FSA

Unlimited paid vacation

Flexible work hours and location

Job summary

HeyMarvin is seeking an Event Marketing Manager to own our global event program end-to-end, spanning 30+ events annually. You will shape the strategy, calendar, and webinar engine, and drive on-site activations while owning the full lead lifecycle to optimize pipeline.

You will collaborate with revenue operations, demand gen, sales, and product marketing to scale impact, manage budgets, and report outcomes to GTM leadership.

Qualifications

• 5-7 years of field or event marketing experience with ownership of event strategy and pipeline impact.
• Own full event-to-pipeline lifecycle including lead capture, CRM handoff, and attribution.
• Strong project management skills and ability to coordinate multiple events with stakeholders.
• Clear communication and ability to translate plans into actionable briefs.
• Budget forecasting, spend tracking, and ROI calculations to justify investments.

Responsibilities

• Strategy and calendar: build global event playbook and roadmap with KPIs.
• Webinar program: own webinar engine end-to-end using Goldcast.
• On-site execution: lead activations, logistics, vendor coordination, and troubleshooting.
• Pipeline and lead ops: manage CRM workflows and RSVP/attendee goals tied to pipeline.
• Reporting: own data and contribute to leadership reviews on pipeline impact.
• Budget: manage events budget with ROI focus.
• Project management: create repeatable processes in Asana for scalability.

Skills

Event marketing

Project management

Cross-functional collaboration

Budget management

Communication

Travel readiness

Tools

Goldcast

Asana

Salesforce

HubSpot

Job description

HeyMarvin is the first AI-native customer insights platform used by leading product and research teams at Microsoft, LinkedIn, Best Buy, Chick-fil-A, Hinge, and more. We make it easy for teams to access, understand, and act on qualitative customer feedback, turning insights into better product decisions, faster.

We are headquartered in Oakland, CA, with more than 100 passionate employees across three countries. We're united by our mission: To build a future where every strategic business decision is grounded in the voice of the customer.

In addition to working with a talented, collaborative, and mission-driven team, HeyMarvin offers a comprehensive benefits package designed to support your health, financial well-being, and work–life balance:

• Comprehensive Health Coverage : Top-tier medical, dental, and vision insurance plans
• Retirement Support : 401(k) plan with company matching
• Tax-Advantaged Accounts : Access to Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA)
• Time Off : Unlimited paid vacation
• Flexibility : Flexible work hours and location, built on trust and autonomy

Events are one of HeyMarvin's highest-touch ways to build pipeline and brand credibility with the product and research leaders we sell to. As Event Marketing Manager, you'll own our global event program end-to-end, from the annual strategy and calendar down to on-site execution, across 30+ in-person and virtual events a year, including conferences, webinars, and executive dinners.

You won't just run logistics; you'll build the strategic framework for which events we show up to and why, turn our webinar program into a scalable engine, and own the full lead lifecycle so every event converts into tracked, followed-up pipeline. You'll work closely with revenue operations, demand gen, sales, and product marketing.

Key Responsibilities

• Strategy and calendar. Build and maintain the global event playbook — sponsorships, webinars, field marketing — with clear goals and KPIs for each event type, and manage our event roadmap based on potential pipeline impact, audience quality, and brand fit.
• Webinar program. Collaborate with content leadership to own the webinar engine end-to-end via Goldcast, aligning it to marketing goals and content strategy.
• On-site execution. Serve as on-site lead for major activations, including booth experience, on-site logistics, vendor and venue coordination, and real-time troubleshooting.
• Pipeline and lead ops. Own the lead-to-sales handoff: capture workflows, CRM data flow (Salesforce/HubSpot campaigns), and RSVP/attendee goals tied to pipeline targets.
• Reporting. Own event data and reporting, including sourced vs. influenced pipeline, shared on a regular cadence with GTM leadership.
• Budget. Manage the event budget with an ROI lens.
• Project management skills and team enablement. Build repeatable processes in Asana and relevant playbooks so events can run with minimal hand-holding from you.

Qualifications

• 5-7 years of field or event marketing experience, with a track record of owning event strategy and partnering closely with Sales to drive pipeline and revenue outcomes.
• Demonstrated ownership of the full event-to-pipeline lifecycle: lead capture, CRM handoff (Salesforce and HubSpot), and attribution.
• Actively problem-solves and enjoys creating structure where it doesn't yet exist, from project management to venue negotiations to asset approval.
• Strong project management skills: comfortable managing multiple events simultaneously, juggling vendors, timelines, and cross-functional stakeholders without losing sight of the bigger picture.
• Clear communicator who can simplify complex plans into actionable briefs for cross-functional partners.
• Budget management experience: forecasting costs, tracking spend, and calculating ROI to justify the right investments.
• Comfortable wearing multiple hats, traveling as needed for on-site events, and moving fast in a startup environment.
• Plus:
• B2B SaaS marketing experience
• Experience with Goldcast or a similar webinar platform
• Experience using Asana (or similar) for project management
• Can leverage AI workflows to scale team impact

Why Join Us?

This is a high-impact, high-visibility role where you will directly influence our company’s revenue growth and customer success. You will be the go-to expert who defines how our customers and internal teams understand and use our product.

The Base Salary range for this position is $140,000 - $160,000annually. Final offers will be determined with factors such as location, level, job‑related knowledge, skills, and experience. This role is eligible for benefits.