Senior Event Marketing Lead, Amazon Ads

Amazon; Seattle (WA); On-site; USD 141,000 - 191,000; Full time

Job summary

Amazon Ads is seeking an experienced Sr Marketing Manager for the Americas SMB team to lead the planning, execution, and analysis of events promoting Amazon Ads to SMB audiences. The role emphasizes creating memorable experiences to drive brand awareness and consideration, with collaboration across SMB, GGS, PR, Legal, and other partners.

The ideal candidate has 8+ years in creative strategy, strong stakeholder management, and a proven ability to manage diverse projects and budgets while

Qualifications

• 8+ years driving compelling creative strategy and execution at an agency or in-house creative team experience.
• Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions.
• Experience managing multiple projects and meeting aggressive deadlines.
• Bachelor's degree

Responsibilities

• Strategy development: formulating event marketing strategies aligned with overall business and marketing objectives
• Content development and management: responsible for event content, and management of stakeholders from cross functional partners to speakers
• Team leadership: managing a team of coordinators, agency partners, internal and external stakeholders to ensure seamless execution of events
• Budget management: developing and managing budgets for events, optimizing costs while delivering impactful experiences.
• Collaboration: working closely with internal teams, such as SMB teams, GGS, PR, Legal, etc to integrate events into the overall marketing strategy.
• Vendor Management: identifying, negotiating with, and managing relationships with event vendors and partners
• Event Planning: overseeing the end to end planning and logistics and content of events
• Promotion and Outreach: Creating promotional strategies to drive attendance, collaborating on marketing materials, and utilizing various channels for event outreach.
• Analysis and Reporting: measuring the success of events through post-event analysis, gathering feedback, and providing insights for continuous improvement
• Brand Representation: Ensuring events reflect and enhance the brand image, fostering positive associations with attendees.
• Adaptability: staying updated on industry trends, technologies, and event best practices to bring innovation to the event marketing strategy.

Skills

Creative strategy

Cross-functional relationships

Project management

Vendor management

Education

Bachelor's degree

Job description

Re-imagine advertising with Amazon. Amazon Ads offers a rich array of digital advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon owned and operated sites and on other high quality sites across the web. We start with the customer and work backwards in everything we do, including advertising. If you’re interested in joining a rapidly growing team working to build a unique, world-class advertising product with a relentless focus on the customer, you’ve come to the right place.

A strategically important part of our charter is to drive adoption across a portfolio of self-service, cost per click advertising products to enable head to tail advertisers to engage with customers in relevant ways. Our team is tasked with making it easy for prospective and current advertisers to increase visibility of their products and services, which also helps Amazon customers discover more selection—a win‑win!

Within our growing Amazon Ads Marketing organization, we are seeking an experienced Sr Marketing Manager to join our Americas SMB (Small Medium Business) Amazon Marketing team. This leader is responsible of overseeing the planning, execution, and analysis of all events to promote Amazon Ads to SMB audience. This position is a key leader of the Americas SMB marketing team by creating memorable and engaging experiences with SMBs to drive brand awareness and consideration.

The right candidate will be collaborative, results oriented, relentlessly focused on the customer, has the ability to make difficult decisions/trade-offs, and executes with high standards. They will be passionate about owning a new initiative and able to manage stakeholder feedback, develop goals based on inputs, and track success by standing up mechanisms and creating metrics.

Success in this role requires having a passion for SMBs, as well as a strong backbone, great communication skills, both verbal and written, and the ability to deal with a significant amount of ambiguity.

Key job responsibilities

• Strategy development: formulating event marketing strategies aligned with overall business and marketing objectives
• Content development and management: responsible for event content, and management of stakeholders from cross functional partners to speakers
• Team leadership: managing a team of coordinators, agency partners, internal and external stakeholders to ensure seamless execution of events
• Budget management: developing and managing budgets for events, optimizing costs while delivering impactful experiences.
• Collaboration: working closely with internal teams, such as SMB teams, GGS, PR, Legal, etc to integrate events into the overall marketing strategy.
• Vendor Management: identifying, negotiating with, and managing relationships with event vendors and partners
• Event Planning: overseeing the end to end planning and logistics and content of events
• Promotion and Outreach: Creating promotional strategies to drive attendance, collaborating on marketing materials, and utilizing various channels for event outreach.
• Analysis and Reporting: measuring the success of events through post-event analysis, gathering feedback, and providing insights for continuous improvement
• Brand Representation: Ensuring events reflect and enhance the brand image, fostering positive associations with attendees.
• Adaptability: staying updated on industry trends, technologies, and event best practices to bring innovation to the event marketing strategy.

About The Team

The Americas SMB (Small and Medium Businesses) marketing team serves sales unmanaged advertisers globally. Our mission is twofold: 1) Grow Amazon Ads awareness & consideration amongst SMBs globally 2) Drive Sponsored Ads demand for the self service (SSO) channel.

Basic Qualifications

• 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
• Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
• Experience managing multiple projects and meeting aggressive deadlines
• Bachelor's degree

Preferred Qualifications

• Experience leading creative development of innovative creative from concept to delivery
• Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
• Experience presenting creative concepts effectively to senior executives

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 155,400.00 - 210,300.00 USD annually

USA, WA, SEATTLE - 141,000.00 - 190,700.00 USD annually

Company - Amazon.com Services LLC

Job ID: A10492285