Senior Engineer -Creative Marketing

JCPenney; Dallas (TX); On-site; USD 104,000 - 148,000; Full time

Benefits offered by this job

Medical/dental/vision insurance from 1

401(k) with company match

Associate discount on Catalyst Brands

Job summary

Catalyst Brands is seeking a Senior Engineer, Creative Marketing to shape a new Creative Marketing stack across campaigns, DAM, and studio tools. You will design composable architectures and drive integration of marketing tech with AI capabilities, aligning with Brand-specific goals across the Catalyst Brands umbrella.

The role emphasizes building scalable enterprise solutions, collaborating with product, data, and creative teams, and mentoring engineers to achieve business outcomes.

Qualifications

• 5-7+ years of software engineering and enterprise app development.
• Experience building APIs, web services, and scalable software.
• Experience with AWS and cloud platforms.
• Experience integrating enterprise apps, SaaS, and third-party solutions.
• Experience with CMS/DAM, e-commerce, or customer experience platforms.
• Familiarity with AI/ML and automation for business use cases.
• Strong collaboration and communication across teams.
• Bachelor’s degree in CS/Engineering or equivalent practical experience.

Responsibilities

• Design and develop composable marketing technology architecture.
• Integrate Campaign/Workflow tool, DAM, and Studio Platform.
• Champion AI-enabled workflows and AI tool integrations.
• Collaborate with cross-functional teams for Customer 360 and loyalty.
• Mentor junior engineers and set coding standards.

Skills

Enterprise apps

APIs & web services

AWS cloud

Cross-functional collaboration

AI/ML awareness

E-commerce platforms

Communication

Education

Bachelor’s degree in CS/Engineering or related field

Tools

Sitecore

Bynder

Adobe Experience Manager

CMS/DAM platforms

Job description

Senior Engineer, Creative Marketing

Role Overview

Catalyst Brands is seeking a Senior Engineer, Creative Marketing to help us build platform capabilities across customer, marketing, and digital touchpoints to accelerate growth. In this role, you will sit at the intersection of technology and creative strategy, bringing a deep understanding of the Creative Marketing space and its specialized toolsets. You will lead the technical execution of our marketing initiatives, integrating all of our brands into a new Creative Marketing stack. This includes a Campaign and Workflow tool, Digital Asset Management, and a Studio Production Platform. A critical focus of this role will be designing composable architectures and integrating cutting-edge Enterprise AI capabilities to reinvent how we connect with all of the brands—JCPenney, Aeropostale, Brooks Brothers, Lucky, and Nautica—under the Catalyst Brands umbrella.

Key Responsibilities

• Composable Marketing Technology Architecture: Design and develop technology solutions that power our creative marketing campaigns, utilizing a composable solution space to seamlessly integrate best-of-breed creative, marketing, and data platforms.
• Creative Marketing Stack Integration: Act as a key technical contributor in the implementation, integration, and continuous optimization of our new Creative Marketing stack—specifically the Campaign and Workflow tool, Digital Asset Management (DAM) system, and Studio Production Platform—to streamline end-to-end creative operations and asset lifecycles.
• AI-Driven Creative Workflows: Champion the rollout of Catalyst Brand Enterprise AI Tools. Unlock and leverage native AI capabilities within our new creative toolsets (Campaign/Workflow, DAM, Studio Production Platform) and integrate standalone AI/ML solutions to optimize asset creation, intelligent tagging, and personalization.
• Platform Integration: Partner closely with cross-functional teams to build and scale our Customer 360 capabilities and Cross Brand Loyalty programs, ensuring seamless data flow between systems like our CDP, CRM, and the new Creative Marketing stack.
• Mentorship & Best Practices: Drive engineering excellence by mentoring junior engineers, establishing coding standards, and strategically aligning technical decisions with clear business outcomes.

Core Competencies & Accomplishments

Required Qualifications

• 5-7+ years of software engineering experience developing enterprise applications and integrations.
• Experience building APIs, web services and scalable software solutions.
• Experience with cloud platforms such as AWS.
• Experience integrating enterprise applications, SaaS platforms, and third-party solutions.
• Experience with content management, digital asset management, customer experience, e-commerce, or similar enterprise platforms.
• Familiarity with AI, machine learning, automation, or emerging technologies and their application to business problems.
• Strong collaboration and communication skills with cross-functional teams.
• Education: Bachelor’s degree in computer science, Engineering, or a related field, or equivalent practical experience.

Preferred Qualifications

• Experience with Marketing Technology, CMS, or DAM platforms.
• Experience implementing AI, automation, analytics, or workflow optimization solutions.
• Experience with Sitecore, Bynder, Adobe Experience Manager, or similar platforms.
• Experience in retail, e-commerce, digital marketing, or customer-facing digital platforms.
• Exposure to Generative AI, LLMs, Copilot technologies, or AI-powered business solutions.
• Experience mentoring engineers and leading technical initiatives.

Technical Skills

• Strong proficiency in one or more programming languages such as C#, Java, Python, JavaScript, React, Node or TypeScript.
• Hands-on Experience with SQS, Kafka of building and managing distributed messaging systems.
• Experience designing, developing, and supporting enterprise applications and integrations.
• Experience building APIs, web services, and microservices.
• Experience with AWS cloud services and modern software development practices.
• Understanding software architecture, security, scalability, and performance optimization.
• Experience working with structured and unstructured data.

What you Get:

Enjoy a rewarding career at Catalyst, where we offer a competitive benefits package, a vibrant work environment, and the opportunity to make a difference with America's most iconic retail brands.

• Generous benefits: Medical/dental/vision insurance starting on day one, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on merchandise across all Catalyst Brands.
• Opportunities for growth and development: We are committed to helping our employees grow their careers and develop their skills. We offer a variety of training and development programs, as well as opportunities for advancement.
• Collaborative and supportive culture: We believe in creating a workplace where everyone feels valued and respected. We encourage teamwork and collaboration, and we are always looking for ways to support our employees' success.

About Catalyst:

Catalyst Brands reflects the bringing together the rich heritages of our brands with modern excitement and a new vision for success. Five iconic brands came together under a unified powerhouse portfolio to celebrate the essence of American style. We will leverage our rich history, resources and best-in-class industry talent to further build the success of our brands. At Catalyst we are united in one shared purpose: We exist to ignite America’s most beloved retail brands to make fashion accessible to all.

For more opportunities to join our team please visit our careers page.

Pay Range

USD $103,500.00 - USD $147,750.00 /Yr.