Senior Engagement Strategist

Vanguard; Malvern (Chester County); Hybrid; USD 80.000 - 110.000; Vollzeit

Zusammenfassung

Vanguard is hiring a Senior Marketing Engagement Strategist in Malvern, PA, to spearhead integrated, data-driven marketing campaigns. This role involves collaboration with cross-functional teams to create and optimize omni-channel strategies that enhance audience engagement and achieve business goals.

The ideal candidate will possess over 7 years of experience along with strong analytical capabilities and excellent communication skills. This hybrid position allows for remote work on Mondays and Fridays, while requiring in-office collaboration Tuesday through Thursday.

Qualifikationen

• 7+ years of experience in marketing strategy and campaign planning.
• Strong analytical skills with proven data-driven marketing strategy.
• Excellent communication, presentation, and stakeholder management skills.

Aufgaben

• Develop and execute complex, data-driven marketing strategies.
• Lead omni-channel marketing campaigns ensuring consistent messaging.
• Use data and analytics to inform and optimize marketing strategies.

Kenntnisse

Analytical skills

Communication skills

Campaign planning

Customer journeys understanding

Marketing technology platforms

Ausbildung

Bachelor's degree in Marketing or related field

Tools

Adobe

Salesforce Marketing Cloud

Google Analytics

Jobbeschreibung

Vanguard is seeking a Senior Marketing Engagement Strategist to lead integrated, data-driven marketing campaigns that deepen audience engagement and drive business results. This role partners with cross-functional teams to develop and optimize omni-channel strategies, leveraging analytics and best practices. Ideal candidates bring 7+ years of experience, strong analytical and communication skills, and expertise in customer journeys and marketing technology platforms.

What You’ll Do

• Develop and execute complex, data-driven marketing strategies that align with business objectives and audience needs.
• Lead omni-channel marketing campaigns, ensuring consistent messaging and seamless experiences across all touchpoints.
• Oversee campaign activations for multiple offers or objectives, ensuring alignment with macro strategy and organizational goals.
• Collaborate with cross-functional teams, including Product Marketing, Public Site, Channel Strategy, Creative Strategy, and Analytics.
• Use data and analytics to inform strategy, optimize campaigns, and measure performance.
• Communicate proactively with stakeholders, providing updates on campaign status, risks, and solutions.
• Build and maintain strong relationships with internal and external partners to drive cross-functional alignment.
• Champion best practices and support the advancement of the Engagement Strategy discipline within Personal Investor Marketing.

What Success Looks Like

• Creation of actionable, personalized, and scalable engagement strategies.
• Effective integration of marketing activities across teams and channels.
• Measurable impact on marketing objectives and business outcomes.
• Leadership in advancing marketing strategy and innovation.

Who We’re Looking For

• 5+ years of experience in marketing strategy, campaign planning, or audience engagement, preferably in a large or matrixed organization.
• Strong analytical skills with proven experience using data to drive marketing strategy.
• Deep understanding of customer journeys and personalization techniques.
• Excellent communication, presentation, and stakeholder management skills.
• Demonstrated ability to manage multiple priorities and deliver results in a fast-paced, dynamic environment.
• Familiarity with marketing technology platforms (e.g., Adobe, Salesforce Marketing Cloud, Google Analytics) is a plus.
• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.

Additional Information

This is a hybrid position based in Malvern, PA, with remote work on Mondays and Fridays and in-office collaboration Tuesday through Thursday.

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.