Senior DTC Growth Marketing Lead (Owala)

Trove Brands; Lehi (UT); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Medical benefits

401k with match

Paid time off

Parental leave

On-site fitness facilities

Yoga studio

Nap/relax room

Team events

Job summary

Trove Brands in Lehi, Utah, is seeking a Sr. Digital Marketing Manager to lead the Owala direct-to-consumer business.

You will own the digital marketing roadmap across paid media, SEO, email/SMS, website performance, and CRO, driving revenue growth and scalable long-term success while mentoring a 4+ member team. As a senior leader, you’ll forecast budgets, set KPIs, partner with creative, brand, and ecommerce, monitor dashboards, and push full-funnel optimization.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).
• 6–9 years of experience in digital marketing, specifically with DTC or e-commerce brands.
• Strong proficiency with analytics and reporting tools (Google Analytics, Meta Ads Manager, Klaviyo, etc.).

Responsibilities

• Own and lead the overall digital marketing strategy for Owala’s DTC business, with clear accountability for revenue growth and channel performance.
• Develop and manage forecasts, digital budget allocation, and performance targets across acquisition and retention channels.
• Identify scalable growth opportunities and drive innovation across the digital ecosystem.
• Manage, oversee, and guide a team responsible for Website Growth & Performance, Paid Media, CRO, Email/SMS, and SEO/GEO.
• Ensure full-funnel alignment across channels to optimize acquisition efficiency, retention, and lifetime value.

Skills

Leadership

Analytics

Cross-functional collaboration

Strategic thinking

Communication

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Google Analytics

Meta Ads Manager

Klaviyo

Job description

Trove Brands in Lehi, Utah, is seeking a Sr. Digital Marketing Manager to lead the Owala direct-to-consumer business.

You will own the digital marketing roadmap across paid media, SEO, email/SMS, website performance, and CRO, driving revenue growth and scalable long-term success while mentoring a 4+ member team. As a senior leader, you’ll forecast budgets, set KPIs, partner with creative, brand, and ecommerce, monitor dashboards, and push full-funnel optimization.