Senior Director, US Decision Science & AI Innovation

GSK plc; United States; Remote; USD 187,000 - 311,000; Full time

Job summary

GSK plc in the United States is seeking a Senior Director, US Decision Science & AI Innovation to lead analytics methods for commercial decisions across US Commercial — marketing mix and investment optimization, next-best-action and dynamic targeting, patient predictive triggering, and causal measurement — and to deploy these methods through enterprise capabilities.

This player-coach role sets standards, guides brand teams and Insights & Analytics, and leads applied AI initiatives including

Qualifications

• Bachelor’s degree; Masters and PhD preferred.
• 12+ years of experience with hands on modeling.
• Experience deploying predictive analytics machine learning and deep learning at scale.
• End to end model exploration, development, deployment and management.
• Experience developing insights and storylines through analysis and modeling.
• Depth in commercial pharmaceutical methods — marketing mix modeling and causal measurement.
• Production generative or agentic AI experience in commercial pharma under enterprise governance.

Responsibilities

• Own validated method portfolio across marketing mix and optimization driving reuse.
• Deploy methods through enterprise capabilities and ensure adoption.
• Operate as a player-coach, actively designing and building with high technical standards.
• Set and enforce method standards and define certified enterprise versus brand configuration.
• Lead applied AI agenda including agentic and generative AI with a production pipeline.
• Ensure alignment with Responsible AI, privacy, data-use, and model risk management.
• Partner with data engineering and D&T for platform and engineering needs.
• Make build-versus-buy decisions, favoring in-house development when fast and scalable.

Skills

AI frameworks

Algorithm optimization

Deep learning

ML

MLOps

GCP

Azure ML

Model evaluation

Education

Bachelor's degree

Master's degree preferred

PhD preferred

Tools

IQVIA

Komodo

Symphony

Veeva

Job description

Business Introduction

GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems. Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

Position Summary

Are you a senior analytics leader who wants to set the scientific standard for how a major pharmaceutical business makes its commercial decisions — while staying hands‑on in the methods themselves? If yes, this Senior Director, US Decision Science & AI Innovation role could be an ideal opportunity to explore. This role owns the analytic and AI methods that turn data into commercial decisions across US Commercial — marketing mix and investment optimization, next‑best‑action and dynamic targeting, patient predictive triggering, and causal measurement — and their deployment into the business through enterprise capabilities. Success in this role requires strong partnership across GSK, including brand teams, Insights & Analytics, data engineering, the Digital & Technology organization, and data management. The role sets what constitutes a defensible method, decides what is certified enterprise method versus brand configuration, and is accountable for the scientific quality, reproducibility and explainability of results used in brand and portfolio decisions. Accountability does not stop at the model: the role owns the decision engines, embedded field and omnichannel triggers, and planning and measurement tools through which methods reach users, and their adoption. A method or solution that is not used has not delivered. As the organization moves to enterprise supply with brand‑driven priorities, both the method and the capability carrying it must be built once, certified and reused rather than rebuilt brand by brand. This is a player‑coach role, not an analytics oversight role — the post holder sets standards and develops the organization while working directly in the analytics, setting the technical bar by example. The role leads the applied AI agenda across agentic AI, generative AI and synthetic data, with a prototyping pipeline that graduates or retires techniques on evidence, and directs offshore GCC analytic capacity on methodology and development. Brand teams and Insights & Analytics retain ownership of interpretation and commercial action.

Key Responsibilities

• Own the certified method portfolio — marketing mix and investment optimization, next‑best‑action and dynamic targeting, patient predictive triggering, and causal measurement — driving reuse across brands and eliminating duplicate bespoke builds.
• Own deployment of those methods through enterprise capabilities — decision engines and simulators, embedded field and omnichannel triggers, planning and measurement tools — and be accountable for adoption and sustained use.
• Operate as a player‑coach: personally design, review and build, setting the technical bar through direct involvement rather than oversight alone.
• Set and enforce method standards — validation, versioning, documentation, reproducibility and explainability — and define what is certified enterprise method versus brand configuration.
• Lead the applied AI agenda across agentic AI, generative AI and synthetic data — including multi‑agent orchestration, retrieval‑augmented generation and evaluation pipelines — with a prototyping pipeline whose explicit criteria either graduate techniques into production or retire them.
• Ensure methods, capabilities and AI applications meet GSK Responsible AI, privacy and data‑use requirements, including model risk assessment, human oversight of automated recommendations, and permitted‑use compliance for patient‑level data, with a model registry and ongoing monitoring in place before anything scales.
• Partner with data engineering and the Digital & Technology organization for the platform and engineering these capabilities run on, and with data management for certified inputs.
• Own build‑versus‑buy decisions, biased toward building quickly and efficiently in‑house; buy where it accelerates delivery and the capability can be absorbed into the GSK ecosystem. Hold vendors to internal standards.
• Act as method authority for brand teams and Insights & Analytics, translating demand into a prioritized roadmap sequenced against published capacity and communicating uncertainty and limitations to executive audiences.

Why You?

Basic Qualifications:

• Bachelor’s degree; Masters and PhD preferred.
• 12+ years of experience with hands on modeling.
• Experience deploying predictive analytics machine learning algorithms, deep learning algorithms and/or information retrieval at scale.
• End to end model exploration, development, deployment and management.
• Experience developing insights and storylines through translation of analysis and modeling
• Depth in commercial pharmaceutical methods — marketing mix modeling, next‑best‑action, patient‑level predictive modeling or causal measurement — with accountability for results used in business decisions
• Production generative or agentic AI experience in commercial pharma, under enterprise governance — shipped and in use

Preferred Qualifications:

• Build and deploy tools and methodologies to create solutions enabling analytics and measurement of sales and marketing activities (e.g., market‑mix modeling, cross‑channel attribution, omni‑channel segmentation and customer targeting, patient pathways, omni‑channel customer journey analysis and optimization etc.)
• End to end experience in retrieving data and developing an executive‑level analysis through advanced analytics techniques
• Strong written and verbal communication skills
• Ability to work effectively across boundaries – both cultural and functional. This role requires partnership across business areas and with offshore teams, meaning a flexible communication style and astute cultural awareness are highly valued.
• Leadership capability is critical; You’ll work in a matrix, inspiring change rather than commanding action. As a leader within the organization, we need an agile, confident decision maker – someone able to solve sophisticated problems with effective solutions.
• Experience setting agentic AI vision and governance across an organization rather than a single team
• Working command of current GenAI tooling — LLM APIs, prompting and context engineering, retrieval‑augmented generation (vector stores, chunking, retrieval evaluation) and LLMOps evaluation pipelines
• Familiarity with multimodal data — structured claims alongside unstructured clinical notes and lab signals — and with US commercial data assets such as IQVIA, Komodo, Symphony and Veeva

Skills

AI Frameworks, Algorithm Optimization, Artificial Neural Networks (ANNs), Computer Programming, Deep Learning, Feature Engineering, Google Cloud Platform (GCP) for Machine Learning, Machine Learning Algorithms, Machine Learning Operations, Microsoft Azure Data and AI, ML Frameworks, Model Evaluation, Model Training, Model Validation, Performance Optimizations, Software Development Life Cycle (SDLC)

Compensation and Benefits

The US annual base salary for new hires in this position ranges from $186,750 to $311,250. The US salary ranges take into account a number of factors including work location within the US market, the candidate’s skills, experience, education level and the market rate for the role. In addition, this position offers an annual bonus and eligibility to participate in our share based long term incentive program which is dependent on the level of the role. Available benefits include health care and other insurance benefits (for employee and family), retirement benefits, paid holidays, vacation, and paid caregiver/parental and medical leave. If salary ranges are not displayed in the job posting for a specific country, the relevant compensation will be discussed during the recruitment process. Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale. People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

Equal Opportunity Statement

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the appropriate Recruitment Staff by emailing us at - [e-mail]