Senior Director – Subscriber Acquisition

Solar Landscape; Asbury Park (NJ); On-site; USD 170,000 - 180,000; Full time

Benefits offered by this job

401(k) match

Hybrid work options

Summer Fridays

Parental leave

Team events and meals

Job summary

Solar Landscape in Asbury Park, NJ seeks a Senior Director, Subscriber Acquisition to lead strategy across a fast-growing community solar portfolio. Reporting to the EVP of Community solar, this leader will own end-to-end strategy for subscriber acquisition, customer care, channel development, and enterprise client management.

The role oversees a multidisciplinary team and partners with Finance, Operations, and Executive Leadership to ensure fully subscribed projects while maximizing customer

Qualifications

• Bachelor's degree or higher in business, marketing, finance, renewable energy, or related field.
• 10+ years of leadership in renewable energy, energy retail, utilities, subscriptions, or customer acquisition.
• Experience leading large-scale acquisition teams with budgeting, forecasting, and performance oversight.
• Strong understanding of channel management, acquisition economics, and performance marketing.
• Experience managing enterprise customers and strategic relationships.
• Proven ability to lead cross-functional teams and develop top performers.
• Strong financial acumen with forecasting, business cases, and operating plans.
• Excellent executive communication, negotiation, and stakeholder management.
• Ability to balance strategic planning with fast-paced execution in a growth environment.

Responsibilities

• Lead and develop a high-performing commercial organization across Acquisition, Care, and Direct-to-Consumer Marketing.
• Develop and execute subscriber acquisition strategy across community solar subscriptions and related programs.
• Own acquisition strategy across markets and channels including broker networks, direct outreach, and digital channels.
• Lead budgeting, forecasting, and financial planning for subscriber acquisition.
• Optimize channel mix to maximize project fill rates, acquisition efficiency, and portfolio performance.
• Establish KPIs, dashboards, and operating metrics to measure performance and enrollment velocity.
• Manage executive relationships with enterprise customers, channel partners, and strategic clients.
• Sponsor key accounts, ensuring contract performance and long-term partnerships.
• Collaborate with Product and Tech to improve enrollment systems and customer-facing tools.
• Lead negotiations and partnership structures to fuel long-term growth.
• Foster a data-driven culture focused on operational excellence and continuous improvement.

Skills

Leadership

Budgeting

Forecasting

Channel management

Performance marketing

Enterprise relationships

Financial acumen

Executive communication

Cross-functional leadership

Hybrid work adaptability

Education

Bachelor's degree in Business, Marketing, Finance, Renewable Energy

MBA preferred

Tools

CRM systems

Marketing automation

Analytics tools

Job description

About The Role

Solar Landscape is seeking a strategic and execution-oriented Senior Director, Subscriber Acquisition to lead our subscriber acquisition strategy across one of the nation's fastest-growing community solar portfolios.

Reporting to the EVP of Community solar, this leader will own the end-to-end strategy for subscriber acquisition, customer care, channel development, customer acquisition economics, and enterprise client management. The Senior Director will ensure Solar Landscape consistently delivers fully subscribed projects while maximizing customer lifetime value, acquisition efficiency, and client satisfaction.

The role leads a multidisciplinary organization responsible for acquisition strategy, direct-to-consumer marketing, enterprise and non-residential subscriber origination, customer experience, and channel operations. The Senior Director partners closely with Finance, Operations, and Executive Leadership to ensure commercial success across existing and new markets.

Responsibilities

• Build, coach, and develop a high-performing commercial organization, directly leading approximately three senior leaders across Acquisition, Care, and Direct-to-Consumer Marketing with responsibility for an overall team of approximately 8-10 professionals.
• Develop and execute Solar Landscape's subscriber acquisition strategy across community solar subscriptions, Care programs, and emerging revenue opportunities.
• Own subscriber acquisition strategy across all markets and channels, including broker networks, direct commercial outreach, digital acquisition, community engagement, municipal partnerships, and strategic channel expansion.
• Lead acquisition budgeting, forecasting, and financial planning, ensuring subscriber acquisition costs, channel economics, and portfolio performance meet company targets.
• Optimize channel mix and allocation strategies to maximize project fill rates, acquisition efficiency, customer quality, and long-term portfolio performance.
• Establish KPIs, forecasting models, dashboards, and operating metrics to measure channel performance, conversion, customer acquisition cost, and enrollment velocity.
• Build and maintain executive relationships with enterprise customers, channel partners, brokers, subscriber organizations, municipalities, and strategic clients.
• Serve as executive sponsor for key client accounts, ensuring exceptional client management, contract performance, issue resolution, and long-term partnership growth.
• Collaborate with Product and Technology teams to improve acquisition infrastructure, enrollment systems, automation, and customer-facing tools.
• Lead contract negotiations, commercial proposals, and partnership structures supporting long-term portfolio growth.
• Foster a data-driven, customer-focused culture centered on operational excellence, accountability, and continuous improvement.

Basic Qualifications

• Bachelor's degree in Business, Marketing, Finance, Renewable Energy, or related field; MBA preferred.
• 10+ years of progressive leadership experience in renewable energy, energy retail, utilities, subscription businesses, or customer acquisition.
• Proven experience leading large-scale customer acquisition organizations with responsibility for budgeting, forecasting, and commercial performance.
• Deep understanding of channel management, acquisition economics, and performance marketing.
• Experience managing enterprise customers and strategic commercial relationships.
• Demonstrated success leading cross-functional organizations and developing high-performing teams.
• Strong financial acumen with experience developing forecasts, business cases, and commercial operating plans.
• Excellent executive communication, negotiation, and stakeholder management skills.
• Ability to balance strategic planning with operational execution in a fast-paced, high-growth environment.
• Ability to work in a hybrid environment from one of Solar Landscape's office locations.

Preferred Qualifications

• Experience with community solar, retail energy, renewable energy certificates (RECs), or utility customer programs.
• Experience commercializing environmental commodities or renewable energy products.
• Familiarity with customer acquisition platforms, CRM systems, marketing automation, and analytics tools.
• Experience working across multiple regulated utility markets.
• Knowledge of community solar policy, subscriber operations, and utility enrollment processes.

$170,000 - $180,000 a year

Salary will vary depending on your location and job-related skills and experience. This is an incentive-based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.

Benefits and Perks

We offer competitive compensation and benefits designed to support you inside and outside of work:

• Training / Professional development opportunities
• 401(k) with 4% company match
• Summer Fridays
• Flexible remote/hybrid work options
• Paid parental leave
• Team lunches, events, and stocked kitchens
• Modern, collaborative office spaces in Asbury Park, New York City, Boston, Chicago, and Baltimore
• Medical, dental, and vision coverage
• Company-paid life and long-term disability insurance

ADA Accommodation Statement

Solar Landscape is an Equal Opportunity Employer. We are committed to providing reasonable accommodations to qualified applicants and employees with disabilities. If you need a reasonable accommodation to participate in the application or interview process, please contact us at [e-mail].