Senior Director, Relationship Marketing Strategy

Merkle; Maryland; Remote; USD 136,000 - 220,000; Full time

Job summary

A leading global performance marketing agency is seeking a Senior Director for Relationship Marketing Strategy. This role involves developing strategic marketing plans, leveraging data-driven insights, and fostering client relationships. The ideal candidate has over 10 years of experience in marketing with a focus on CRM and analytics. The position offers an annual salary range of $136,000-$219,650, along with comprehensive benefits and a flexible work environment.

Benefits

Medical, vision, and dental insurance

401k

Flexible paid time off

Paid parental leave

Qualifications

• 10+ years of experience in data-driven marketing, specifically CRM and media.
• 5+ years working in an agency or consulting firm.
• Hands-on skills using data and research to drive decisions.

Responsibilities

• Lead the development and delivery of strategic marketing plans.
• Translate new technology into marketing ideas for the client.
• Develop trusted relationships with key client contacts.

Skills

Analytic thinking

Creative problem-solving

Client relationship management

Communication

Education

Bachelor’s Degree

Tools

Excel

PowerPoint

Job description

Senior Director, Relationship Marketing Strategy

Job Description:

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its skills in understanding consumer insights that drive people-based marketing strategies. Its strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity in our mindset, solutions, and teams to empower an inclusive environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.

As Senior Director, Relationship Marketing Strategy you will report into the VP, Relationship Marketing Strategy and join a team of experienced marketers focused on helping Merkle clients achieve their business goals. You will be a key member of our client account team and will ensure that the programs we execute are based on a deep understanding of the client’s business and strategic objectives. You will be a trusted advisor to the client and Merkle account team, thriving in both analytic and creative thinking and solving client problems. As a leader, your skills and passion for communicating strategy will mobilize others to believe in the ideas you present and follow that belief through to execution.

In Merkle, “Strategy” means a key idea that is informed, executable and provides results. Those ideas should be applicable to a variety of client scenarios and cross any service needed to achieve the client objective. As a Senior Director in the Relationship Marketing Strategy team you will demonstrate experience in planning across media and channels, developing and managing campaigns that generate measurable ROI and the ability to work across core vertical markets (Insurance, Financial Services, Non-Profit, Retail, Automotive, Travel, Media and Entertainment, B2B, High Tech).

To be successful in this role you’ll have a passion for problem solving and a deep understanding of how businesses, brands, and customers interact, with an advanced understanding of the evolving role that data and technology play in this relationship. You can identify business growth opportunities and develop strategic recommendations to support client relationships.

You Will:

• Lead the building, development, and delivery of strategic omni-channel marketing plans.
• Be a subject matter expert and translate new technology—particularly 1st party data marketing and CRM—into new marketing ideas for the client.
• Show a strong understanding of differences in marketing to customers in different verticals and environments.
• Develop trusted, long-term relationships with key client contacts and executives.
• Ensure meaningful client value is delivered through a mix of best-practice solutions, skills, capabilities, and original thinking.
• Collaborate with team leadership (account management, operations, creative, analytics, etc.), and partner agencies to turn ideas into executable plans.
• Identify key data points and measurements to show the impact of our approach and strategy on the client’s business.

Qualifications

• Bachelor’s Degree required.
• 10+ years of experience in data-driven marketing – specifically CRM, email, online/offline media.
• Deep understanding of the customer lifecycle and how messaging strategy drives the experience.
• 5+ years working in an agency or consulting firm.
• Experience developing solutions to support the sale of new services to clients.
• Hands-on skills using data and research to drive decisions – proficiency in Excel and research tools.
• Strong writing, presentation, and client-facing communication skills. Experience translating data analysis into actionable marketing recommendations and presentations – proficiency in PowerPoint.
• Attention to detail and the ability to incorporate internal and external feedback on an iterative basis.
• Superior multi-tasking, networking, time management and interpersonal skills.
• Self-starter with high intellectual curiosity, drive, determination, and persuasion skills.
• Comfort and experience working within a matrixed organization with a wide latitude of responsibilities.
• Average 20-50% travel (contingent on client comfort).

Compensation and Benefits

The annual base salary range for this position is $136,000-$219,650. Placement within the salary range is based on factors including relevant experience and skills. This position is eligible for discretionary incentive compensation. Benefits include:

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Mercle (Dentsu) complies with applicable state and local laws regarding employee leave benefits. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

Location: USA - Remote - Maryland

Brand: Merkle

Time Type: Full time

Contract Type: Permanent

Equal Opportunity Employer

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do not discriminate based on race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, disability, or any other basis protected by law. We are committed to providing reasonable accommodations to applicants with disabilities. If you need an accommodation, please email [e-mail].