Senior Director, Product Design

The Coca-Cola Company; Atlanta (GA); On-site; USD 200,000 - 260,000; Full time

Job summary

The Coca-Cola Company is seeking a Senior Director of Product Design to lead the design discipline within its Digital Product & Engineering organization. You will own user experience and design across prioritized domains, building a world-class team and upholding brand-aligned, accessible interfaces.

Lead design system evolution, partner with Product and Engineering leadership, and drive user-centered practices that inform product decisions and improve adoption and business impact.

Qualifications

• Bachelor’s degree or higher in Design, HCI, Psychology, or related field.
• Master’s degree preferred for advanced roles.
• 10+ years in product or experience design with leadership experience.

Responsibilities

• Own the design and branding of Coca-Cola digital products and ensure brand fidelity.
• Build and lead a world-class Product Design team.
• Own the design system, components, and accessibility standards.
• Lead user research and discovery to ground decisions in evidence.
• Collaborate with Product Managers and Tech Leads to shape product direction.
• Elevate craft through critiques and high-fidelity prototypes.

Skills

Leadership

User-centered design

Product design strategy

Stakeholder management

UX research

Interaction design

Communication

Education

Bachelor’s degree in Design or related field

Master’s degree preferred

Tools

Figma

Design systems

Job description

Job Description Summary:

Role Overview: We are seeking a Senior Director, Product Design, to lead and elevate the design discipline within our Digital Product & Engineering organization. Reporting to the VP of Digital Product & Engineering, you will own the user experience and design of The Coca-Cola Company’s digital products, with primary focus on prioritized domains, creating intuitive, on-brand interfaces while leading the design team that builds them. You will establish design principles, quality standards, and user-centered practices that shape how products are experienced across our portfolio. You will lead Digital Product Design, UX Research, and our design system, partnering closely with Product and Engineering leadership to ensure every product is grounded in deep user understanding, exceptional design quality, and consistent experience.

What You’ll Do for Us

• Own the design and branding of digital products: establish and champion the design principles, quality standards, and user-centered practices that shape how products are experienced across the portfolio, ensuring every product delivers a consistent, intuitive, accessible, and brand-aligned experience (consistent with broader branding and communication standards at TheCoca-Cola Company)
• Build and lead the Product Design organization: build and develop a world-class Product Design team by attracting exceptional talent, coaching designers, establishing clear career paths and performance expectations, and fostering a culture of design excellence, collaboration, and continuous learning as the product portfolio scales
• Own the design system: own the end-to-end definition and evolution of our design system, including visual language, components, interaction patterns, and accessibility standards, and ensure consistency across all products. Partner closely with engineering to translate design specifications into the production component library, acting as the final arbiter on usability and brand fidelity while maintaining a tight feedback loop between design intent and implementation
• Lead user research and discovery: embed user research, usability testing, and experimentation into the product process so design decisions are grounded in evidence
• Allocate design across the portfolio: deploy a shared pool of designers across product teams based on need, balancing depth on priority products with consistent support across the portfolio
• Partner with other product and engineering leaders: work with Product Managers, Product Owners, and Tech Leads to shape product direction from discovery onward, bringing a design-led point of view. Foster a culture of shared ownership where decisions are made with other Product and Global Engineering leaders, balancing user needs, business value, and technical feasibility
• Make design a driver of adoption: translate complexity of technical requirements or features into clear, trusted, and usable experiences that increase adoption and impact across the business
• Elevate craft and ways of working: run design critiques and reviews, raise the quality of artifacts from wireframes to high-fidelity prototypes, and continuously improve how the team works

Requirements & Qualifications

• 10+ years of product or experience design, with at least 4 to 5 years leading and managing design teams
• A strong portfolio demonstrating end-to-end design of complex digital products, ideally enterprise or B2B software and data-rich or analytics products
• Proven experience building or scaling a design function
• Deep expertise in interaction design, visual design, and user-centered design methodologies, with solid command of typography, layout, and information design
• Experience creating and governing design systems and component libraries used across multiple products
• Strong user research and usability practice, able to embed discovery and testing into the product process
• Fluency with modern design tools such as Figma, and comfort partnering closely with engineering on implementation
• Excellent communication and stakeholder skills, able to influence product and engineering leaders and senior executives
• A track record of making design a measurable driver of adoption and business outcomes
• Demonstrated willingness to remain hands-on when it matters most, rolling up your sleeves to tackle complex challenges while coaching others to deliver at a high standard
• Bachelor’s degree in Design, Human-Computer Interaction, Human Factors, Psychology, Graphic Design, Industrial Design, Computer Science, or a related field; Master’s degree preferred
• Experience designing for AI/ML-powered or decision-intelligence products, including explainability and trust in data-driven experiences
• Experience in a global, matrixed organization with products used across multiple markets
• Familiarity with marketing, commercial, or revenue growth management contexts
• Experience standing up design operations and scaling a pooled or shared-services design model

We are seeking a Senior Director, Product Design, to lead and elevate the design discipline within our Digital Product & Engineering organization. Reporting to the VP of Digital Product & Engineering, you will own the user experience and design of The Coca-Cola Company’s digital products, with primary focus on prioritized domains, creating intuitive,

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company’s sponsorship to continue to work legally in the United States.

Skills

Agile Methodology, Application Development, Budgeting, Business Processes, Business Value Creation, Change Management, Decision Making, Financial Forecasting, Leadership, Long Term Planning, Microsoft Azure, Microsoft Office, Negotiation, Process Improvements, Risk Assessments, Risk Management, Software Development, Software Development Life Cycle (SDLC), Strategic Alignment, Strategic IT, Structured Query Language (SQL), Vendor Management, Waterfall Model

Pay Range:

: 0 - 0 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

Yes

Job Posting End Date:

October 24, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.