Senior Director, Paid Social B2B

Wpromote; United States; Remote; USD 142,000 - 160,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break (Winter)

Flexible schedules

Work from anywhere options*

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet Ins

Sponsored life insurance

Short Term Disability insurance

Annual Class Pass credits

Job summary

Wpromote is seeking an experienced B2B Paid Social leader to oversee an enterprise client engagement, driving strategy, activation, and stakeholder management across a full-funnel program that generates demand and accelerates pipeline.

You will guide the adoption of next-generation paid social strategies across major platforms, mentor a growing team, and collaborate with analytics, CRM, and sales to deliver measurable business outcomes.

Qualifications

• 8+ years of paid social advertising experience with B2B/lead gen focus.
• Proven ability to build and optimize full-funnel B2B programs for pipeline and MQLs/SQLs.
• 2+ years of leadership experience managing social/media teams.
• Deep knowledge of LinkedIn Ads, Meta, and B2B platforms.
• Experience with B2B data ecosystems (GA, Salesforce, HubSpot, Demandbase, 6sense).
• Strong creative strategy and testing framework skills.
• Proficient with Smartly, Google Ads Manager, and automation tools for reporting.
• Excellent written and verbal communication for C-suite audiences.

Responsibilities

• Own the B2B paid social roadmap and translate buyer journeys into data-informed campaigns.
• Lead and mentor the paid social activation and account management team.
• Guide multi-stage funnel strategies including ABM, event campaigns, and CRM integrations.
• Collaborate with analytics, paid search, and programmatic leads to drive demand gen across funnels.
• Drive platform innovation across LinkedIn, Meta, Reddit, X, and niche B2B channels.
• Connect paid social performance to pipeline and revenue via CRM integrations.
• Upskill the team on audience strategy, creative sequencing, and measurement.
• Refine onboarding and training for new hires to ensure campaign quality.
• Contribute to B2B pitch strategy, POVs, and competitive analyses.
• Report on retention, growth, new business, and cross-sell opportunities to leadership.
• Represent the agency as a B2B social thought leader at events and webinars.

Skills

B2B paid social

Leadership

Full-funnel campaigns

CRM integration

Audience segmentation

ABM strategies

Analytics storytelling

Creative testing

Education

Bachelor's degree in Marketing/Business/Analytics

MBA (plus)

Tools

Smartly

Google Ads Manager

Salesforce

HubSpot

Demandbase

6sense

Job description

The Role

We’re seeking an experienced B2B Paid Social leader to oversee a dedicated enterprise client engagement. This role will act as a deeply integrated extension of the client’s marketing organization, leading paid social strategy, activation, and stakeholder management across a complex, full-funnel program designed to generate demand, accelerate pipeline, and drive measurable business growth.

Reporting into the SVP B2B, this role blends strategic vision, leadership, and technical acumen. You’ll help shape our agency’s B2B social media practice, guide the adoption of next-generation paid social strategies across LinkedIn, Meta, Reddit and emerging platforms, and ensure campaigns deliver measurable business outcomes - not just engagement metrics. You’ll also play a key role in training and developing your team, improving processes, and influencing agency-wide B2B thought leadership.

You Will Be

• Serving as a senior strategic partner and embedded extension of the client’s marketing organization, owning the B2B paid social roadmap and translating complex buyer journeys into actionable, data-informed campaign strategies
• Leading and developing the team responsible for the client’s paid social activation and account management, with a focus on career growth, operational excellence, integrated partnership, and client satisfaction
• Guiding multi-stage funnel strategies, including content amplification, gated asset promotion, event campaigns, ABM programs, and retargeting built around CRM and marketing automation integrations.
• Partnering cross-functionally with analytics, paid search, and programmatic leads to deliver cohesive demand generation programs that drive marketing-qualified and sales-qualified leads.
• Driving platform innovation across LinkedIn, Meta, Reddit, X, and niche B2B environments; evaluating opportunities for intent-based targeting, CRM list matching, and firmographic segmentation.
• Elevating measurement frameworks by connecting paid social performance to pipeline and revenue metrics via Salesforce, HubSpot, Marketo, or Pardot integrations.
• Mentoring and upskilling your team on modern B2B best practices — including audience strategy, creative sequencing, messaging frameworks, and performance analysis.
• Refining onboarding and training processes for new hires, ensuring consistent quality in client management and campaign delivery.
• Collaborating with business development to contribute to B2B pitch strategy, POV creation, and competitive analysis for prospective clients.
• Reporting on key performance metrics such as retention, growth, new business, and cross-sell opportunities to senior leadership.
• Serving as a B2B social thought leader, representing the agency in webinars, industry events, and internal enablement sessions.

You Must Have

• 8+ years of experience in paid social media advertising, with significant focus on B2B or lead generation campaigns targeting enterprise or SaaS decision-makers.
• Proven ability to build and optimize full-funnel B2B programs that drive measurable business outcomes (pipeline, MQLs, SQLs, CAC efficiency).
• 2+ years of leadership experience managing and mentoring social or media professionals.
• Deep understanding of LinkedIn Ads, Meta, and other B2B-relevant platforms, including audience segmentation, lookalike modeling, and account-based strategies.
• Experience with B2B data and analytics ecosystems (Google Analytics, Salesforce, HubSpot, Demandbase, 6sense, or similar).
• Strong command of creative strategy and testing frameworks tailored to professional audiences and complex buying committees.
• Working knowledge of Smartly, Google Ads Manager, and advanced automation tools for social optimization and reporting.
• Excellent written and verbal communication skills with the ability to translate platform insights into C-suite business language.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field (MBA or advanced degree a plus)

Nice to Have

• Experience planning media for B2B, SaaS, or financial services brands
• Experience on large, complex accounts with multiple stakeholders and business units

What We Offer

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!
• *This position may be performed remotely in most states within the US, with some exclusions
• **While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
• ***This position is not eligible for immigration sponsorship

The anticipated annual salary for this role will range from $142,000- $160,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits.

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.