Senior Director of Growth Marketing

Xnurta; Portland (OR); On-site; USD 180,000 - 240,000; Full time

Job summary

Xnurta, a AI-powered ad management platform, seeks a strategic Senior Director of Growth Marketing to own the global growth engine and drive revenue acceleration. You will shape the strategy, build a world-class team, and partner with Sales, Product, and executives to hit ambitious targets.

You will lead demand generation, ABM, content, paid media, and lifecycle marketing, while leveraging AI-powered tools to optimize performance across channels and the website.

Qualifications

• 10+ years of B2B SaaS marketing experience with leadership in demand gen or growth.
• 5+ years leading and developing high-performing marketing teams.
• Proven success owning multi-million-dollar pipeline generation and revenue targets.

Responsibilities

• Own global growth marketing strategy aligned to revenue objectives.
• Develop annual/quarterly growth plans, budgets, forecasting models, and exec reporting.
• Create scalable acquisition across inbound, outbound, ABM, content, paid media, SEO, website, and lifecycle.
• Establish KPIs connecting marketing to pipeline, revenue, CAC, LTV, and growth.
• Lead enterprise ABM and integrated multi-channel campaigns.
• Continuously improve lead quality, conversion rates, attribution, and CAC efficiency.
• Own growth for Xnurta.com and all digital acquisition channels.

Skills

Growth marketing leadership

B2B SaaS marketing

Demand generation

ABM

Digital marketing

Marketing analytics

Forecasting

Executive communication

Tools

HubSpot

Salesforce

GA4

Marketing automation

Job description

Who We Are

Xnurta is an AI-powered ad management platform for brands, sellers and agencies, on Amazon and beyond. We deliver exceptional advertising performance through AI-powered ad technology, advanced analytics and expert services that give advertisers unparalleled advantages. Our technology enables both advertisers and our own experts to create customized advertising programs that consistently increases sales, saves time in campaign creation and optimization, and delivers consistent campaign performance. By providing advertisers with flexibility and transparency in how they want to utilize the best of AI and human intelligence, we empower them to customize the level of automation and granularity of their advertising strategies.

Our Values

Our core values are the foundation of our culture and the driving force behind our innovative approach to retail media advertising.

• Humble Excellence: Humility is the cornerstone of excellence. We emphasize respect for clients and stakeholders, aiming to educate, serve and foster strong relationships.
• Always Learning Mindset: Continuous adaptation and a growth mindset are crucial to our team, as there’s always more to learn and new ways to innovate.
• Extreme Accountability: Everyone is expected to take full ownership, ensuring communication of any obstacles while delivering results.
• Diverse Thinking: While expertise in Amazon Ads is valued, we also prioritize diversity in experiences, including backgrounds from brand, agency, tech and other industries.
• Customer Obsession: A relentless commitment to understanding and prioritizing our clients' needs, ensuring exceptional service and value at every touchpoint to drive innovation and foster loyalty.

Position Overview

Xnurta is seeking a strategic, data-driven Senior Director of Growth Marketing to lead and scale our global demand generation and growth marketing organization. This executive-level leader will own the strategy, execution, and performance of the entire growth engine—from brand awareness and demand generation to pipeline creation and revenue acceleration.

Reporting to the VP of Marketing, you will develop the long-term growth strategy, build a world-class marketing organization, and partner closely with Sales, Product, Revenue Operations, Customer Success, and executive leadership to achieve aggressive revenue goals.

This role requires a proven marketing executive who has successfully built scalable B2B SaaS growth engines, understands modern AI-powered marketing, and thrives in high-growth startup environments. While highly strategic, you are also comfortable diving into execution when needed and leading by example.

What You’ll Do

Growth Strategy & Executive Leadership

• Own Xnurta's global growth marketing strategy, aligning marketing investments with company revenue objectives.
• Develop annual and quarterly growth plans, budgets, forecasting models, and executive reporting.
• Create scalable acquisition strategies across inbound, outbound, ABM, partnerships, content, paid media, SEO, website, and lifecycle marketing.
• Establish marketing KPIs that directly connect marketing performance to pipeline, revenue, CAC, LTV, and customer growth.
• Serve as a strategic advisor to executive leadership on market opportunities, competitive positioning, and growth initiatives.

Organizational Leadership

• Build, mentor, and scale a high-performing marketing organization.
• Develop leaders within Growth, Content, Digital Marketing, Events, and Demand Generation.
• Establish performance expectations, career development, and operational excellence across the team.
• Manage external agencies, consultants, technology partners, and strategic vendors.

Revenue & Demand Generation

• Own pipeline generation targets and marketing's contribution to company revenue.
• Partner closely with Sales and Revenue Operations to optimize funnel performance.
• Lead enterprise ABM initiatives and integrated multi-channel campaigns.
• Continuously improve lead quality, conversion rates, attribution, and customer acquisition efficiency.

Digital Experience & Growth Optimization

• Own the growth strategy for Xnurta.com and all digital acquisition channels.
• Drive website optimization, conversion rate optimization (CRO), experimentation, and customer journey improvements.
• Build scalable lifecycle marketing programs to improve customer acquisition and expansion.

Brand, Content & Market Leadership

• Establish Xnurta as a thought leader within retail media and AI-powered advertising.
• Oversee content strategy, executive thought leadership, PR, analyst relations, sponsorships, and organic growth initiatives.
• Partner with Product Marketing to strengthen messaging, positioning, and go-to-market execution.

Analytics & Business Performance

• Build executive dashboards that connect marketing investments to revenue outcomes.
• Own marketing forecasting, budget management, and ROI analysis.
• Present strategic recommendations and business performance updates to executive leadership.
• Champion data-driven experimentation and continuous optimization across the marketing organization.

What You’ll Bring

• 10+ years of B2B SaaS marketing experience, including significant leadership in demand generation or growth marketing.
• 5+ years leading and developing high-performing marketing teams.
• Proven success owning multi-million-dollar pipeline generation and revenue targets.
• Experience building marketing organizations in high-growth SaaS companies.
• Deep expertise in demand generation, ABM, digital marketing, lifecycle marketing, paid media, SEO, content strategy, and conversion optimization.
• Strong understanding of revenue operations, attribution, forecasting, and marketing analytics.
• Experience partnering directly with executive leadership on company strategy.
• Expertise with HubSpot, Salesforce, GA4, marketing automation platforms, and modern AI-powered marketing tools.
• Strong financial acumen with experience managing significant marketing budgets.
• Excellent executive communication and presentation skills.
• Startup mindset with the ability to balance strategic leadership and operational execution.

What We Offer

• Competitive salary and comprehensive benefits package.
• Unlimited PTO
• A supportive and inclusive culture. Direct influence on product direction, brand positioning, and market leaders