Senior Director of Design, Search & Feeds

Reddit, Inc.; San Francisco (CA); On-site; USD 317,000 - 444,000; Full time

Benefits offered by this job

Health insurance (medical, dental, and

Vision benefits

401(k) with employer match

Generous vacation

Job summary

Reddit, Inc. is seeking a Senior Director of Design to lead the experience strategy for Reddit's Search & Feeds experiences.

You will partner with Product, Engineering, Research, and Data Science to make discovery more useful, intuitive, and distinctly Reddit, driving growth and retention. You will set the design vision, lead a design team, and shape product direction while aligning user needs with business goals.

Qualifications

• Experience leading design for complex consumer products at scale, with meaningful work in search, discovery, feeds, or related experiences.
• A track record of building and developing design teams, including managing managers and supporting individual contributors.
• Strong product judgment and the ability to turn ambiguous problems into clear strategies and compelling experiences.

Responsibilities

• Set the design vision for Search & Feeds and define a cohesive experience strategy across search, feed experiences, recommendations, and community discovery.
• Lead and develop the design team; coach leaders and contributors; create ownership and growth opportunities.
• Shape product direction by partnering with cross-functional leaders to identify opportunities, set priorities, and guide investment decisions.
• Raise the bar for quality by driving thoughtful interaction design, clear information architecture, accessible experiences, and strong execution from concept to launch.
• Make relevance understandable by bringing clarity and user control to ranking, personalization, and recommendations.
• Design for different discovery needs to help users find answers, explore interests, or return to valued communities.
• Connect discovery to community health by considering impact on participation, conversation quality, and Reddit's value.
• Establish how success is measured using research, experimentation, and behavioral data beyond engagement.

Skills

Design leadership

Product judgment

Interaction design

Information architecture

Cross-functional partnership

Strategic communication

Job description

Reddit is a community of communities. It's built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet's largest sources of information. For more information, visit www.redditinc.com.

We're looking for a Senior Director of Design to lead the experience strategy for Reddit's Search & Feeds experiences. Reporting to our Head of Design, you’ll lead a design team shaping how people find relevant conversations, discover communities, and build connections to the topics they care about. Your impact will extend across Reddit, connecting discovery to the experiences that turn initial interest into ongoing participation.

This role combines product vision, design leadership, and a high bar for craft. You’ll partner closely with Product, Engineering, Research, and Data Science across Reddit to make discovery more useful, intuitive, and distinctly Reddit driving growth and retention by helping people connect with communities that matter to them.

What you’ll do

• Set the design vision for Search & Feeds. Define a cohesive experience strategy across search, feed experiences, recommendations, and community discovery, connecting near‑term improvements to a longer‑term vision.
• Lead and develop the team. Coach design leaders and individual contributors, build clear ownership, and create an environment where people can do ambitious work and grow.
• Shape product direction. Partner with cross‑functional leaders to identify opportunities, establish priorities, and guide investment decisions grounded in user needs and business goals.
• Raise the bar for quality. Drive thoughtful interaction design, clear information architecture, accessible experiences, and strong execution from early concepts through launch.
• Make relevance understandable. Help people understand and influence what they see, bringing clarity and user control to ranking, personalization, and recommendations.
• Design for different discovery needs. Support people seeking a specific answer, exploring a new interest, or returning to communities they already value.
• Connect discovery to community health. Consider how search and feeds affect participation, conversation quality, and the communities that make Reddit valuable.
• Establish how success is measured. Use research, experimentation, and behavioral data to evaluate usefulness, satisfaction, and the quality of discovery alongside engagement.
• Influence across Reddit. Communicate a clear point of view, build alignment across teams, and contribute to the broader design organization's standards and practices.

What you’ll bring

• Experience leading design for complex consumer products at scale, with meaningful work in search, discovery, feeds, recommendations, or related experiences.
• A track record of building and developing design teams, including managing managers and supporting individual contributors.
• Strong product judgment and the ability to turn ambiguous problems into clear strategies and compelling experiences.
• Deep expertise in interaction design and information architecture, with a portfolio demonstrating both design quality and measurable user impact.
• Experience partnering with Engineering, Product, Research, and Data Science on experiences shaped by ranking and personalization systems.
• The ability to balance user needs, business priorities, technical constraints, and the health of a broader product ecosystem.
• Clear communication and the ability to influence senior leaders, resolve competing priorities, and make decisions with incomplete information.
• An appreciation for community‑driven products and the different ways people seek information, participate, and build trust online.

Pay Transparency

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.

The base salary range for this position is:

$317,000—$443,800 USD

In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.

During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment‑Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.