Senior Director, Marketing — First-in-Class RNAi Therapy

Arrowhead Pharmaceuticals; Los Angeles (CA); Sur place; USD 180 000 - 240 000; Plein temps

Avantages offerts par ce poste

Competitive salary and benefits

Résumé du poste

Arrowhead Pharmaceuticals, Inc. in Pasadena, CA, seeks a Sr. Director of Marketing to lead brand strategy and execution for Plozasiran, an siRNA therapy for Familial Chylomicronemia Syndrome and severe hypertriglyceridemia.

This leadership role shapes the commercial strategy, with potential expansion to Zodasiran, and requires building a high-performing team. The role offers in-office work five days per week and close collaboration with Medical Affairs, Market Access, and Sales to ensure a

Qualifications

• Bachelor's degree required
• 12+ years of pharmaceutical or biotech marketing experience, with 5 years in a leadership role
• Direct product launch experience required
• Demonstrated success building and leading marketing teams in a matrixed organization
• Strong track record partnering with Medical Affairs, Market Access, and Sales on integrated launch execution
• Demonstrated executive presence with the ability to influence senior leadership and represent the brand credibly with external stakeholders
• Experience managing external agencies and marketing budgets
• Demonstrated ability to coordinate, prioritize and handle multiple priorities with keen attention to detail
• Must be comfortable managing multiple competing priorities and working through uncertainty
• Minimum travel requirements of 25% of the time

Responsabilités

• Lead brand planning, including situation analysis, competitive landscape assessment, strategic priorities, and tactical launch plans.
• Drive product positioning, campaign development, and message development across HCP and patient audiences.
• Develop and implement market development tactics that build awareness of unmet need among key customer segments.
• Design and execute integrated marketing campaigns across HCP promotion, patient marketing, digital, and online media.
• Lead omnichannel campaigns, microtargeting, and next-best-action programs to optimize customer engagement.
• Support planning and execution of national sales meetings.
• Work with Business Analytics to generate market insights and optimize customer communication against launch objectives.
• Manage creative, agency of record, media, digital, and peer-to-peer agency partners.
• Oversee project timelines and budgets; participate in monthly budget forecasting; ensure spend aligns with annual plan.
• Partner with Market Access to advance Arrowhead's patient support services program.

Description du poste

Arrowhead Pharmaceuticals, Inc. in Pasadena, CA, seeks a Sr. Director of Marketing to lead brand strategy and execution for Plozasiran, an siRNA therapy for Familial Chylomicronemia Syndrome and severe hypertriglyceridemia.

This leadership role shapes the commercial strategy, with potential expansion to Zodasiran, and requires building a high-performing team. The role offers in-office work five days per week and close collaboration with Medical Affairs, Market Access, and Sales to ensure a