Senior Director, Marketing & Commercial Development

Rocket Pharmaceuticals, Inc.; New Jersey; On-site; USD 254,000 - 304,000; Full time

Job summary

Rocket Pharma is seeking a Senior Director of Marketing and Commercial Development to shape and implement marketing plans across our gene therapy portfolio. The role reports to the VP, Product Strategy & Marketing and will drive market development, testing strategy, and engagement with HCPs, diagnostic partners, and experts to achieve commercial goals.

The position requires a Bachelor’s degree with ~15 years in marketing, with experience in Rare Diseases or complex therapeutics, and a strong

Qualifications

• Bachelor’s degree; 15 years in marketing, new product planning, brand management.
• Experience in Rare Diseases or complex therapeutics with global and US launches.
• Strong expertise in cell and gene therapy or rare cardiology is preferred.
• Proven track record of leading marketing or sales teams in a matrix org.

Responsibilities

• Drive market development for genetic cardiomyopathies with partners and data-driven approaches.
• Lead testing strategy and education development for genetic diagnostic programs.
• Define engagement strategy for GDL/account teams and execute objectives.
• Shape asset strategy and tactical plan with customer insights and disease management needs.
• Engage external stakeholders: HCPs, diagnostic companies, expert centers to meet commercial goals.
• Lead field team at regional/local congresses to raise awareness of Rocket's programs.
• Maintain disease/product knowledge and ensure compliant, ethical promotional activity.

Skills

Brand management

Rare diseases

KOL engagement

Strategic marketing

Global launches

Product strategy

Market access

Payer coverage

Cross-functional leadership

Education

Bachelor’s degree

Job description

Overview

Create a future where DNA is no longer destiny. Join Rocket Pharma.

Rocket Pharma is a fully integrated, late-stage biotechnology company advancing gene therapies with curative potential for patients with rare and life-threatening diseases. We are a team of creative, compassionate, and driven individuals united by a profound mission of seeking gene therapy cures. Rocket places tremendous value on our people and fosters a collaborative environment where bold ideas thrive and every team member makes a meaningful impact. Our core values guide everything we do: we trust one another, show generosity toward patients, embrace curiosity, and strive to elevate science. Team members receive a competitive total rewards package, including equity participation, 401(k) matching, and excellent health benefits.

Position Summary

The Senior Director of Marketing and Commercial Development will shape, develop, implement the strategic and operational marketing plans which will support the implementation, delivery and execution of the core strategic imperatives across Rocket portfolio of gene therapies. This role will report to the Vice President, Product Strategy & Marketing.

Responsibilities

• Drive market development for genetic cardiomyopathies leveraging external partners , multi-channel approaches, and data driven approaches to build disease awareness and diagnosis
• Drive company’s cardiomyopathy genetic counseling and testing strategy, including sponsored-testing program (STP) management, and testing-education development and deployment
• Define and own the Genetic Diagnostic Liaison (GDL)/account team customer engagement strategy and ensure GDL/account lead execution of critical team objectives
• Shape asset strategy development and lead tactical plan development integrating customer insights (HCP, Patient and experts), current disease management challenges and unmet need to shape a differentiated commercial strategy.
• Build and sustain engagement across the broad set of external stakeholders, including HCPs, diagnostic companies, expert centers, and other key decision makers to achieve commercial objectives for Rocket’s gene therapies. Shape assessment of pipeline opportunities including business cases to support investments
• Lead field team coverage of key regional and local congresses to build customer awareness of Rocket Pharma, its programs, and its corporate mission
• Build and maintain strong disease / product knowledge for critical therapeutic areas across platforms and credibility with internal and external customers.
• Ensure compliance and integrity across all promotional activity within the appropriate standard of and global regulatory and ethical requirements.

Qualifications

• Bachelor’s degree required with 15 years of experience in marketing, new product planning and brand management.
• Experience in Rare Diseases and/or complex therapeutics with global and US launches.
• Strong expertise in cell and gene therapy or rare cardiology is preferred
• Demonstrable competence in all aspects of strategic and operational marketing including leading effective implementation.
• Track record of leading high-performing marketing or sales teams and influencing across a matrixed global organization.
• Experience with thought leader or KOL engagement and ability to build and sustain connections with scientific and clinical leaders
• A passion and proven track record of successful brand building through insight, intelligence and evidence which turn ideas into reality.
• Demonstrable competence in all aspects of strategic and operational marketing, and understanding of market access including leading effective implementation.
• Expertise in payer coverage for specialty products, distribution, and reimbursement environment
• Travel up to 25%

Compensation

The expected salary range for this position is $254,000 to $304,000.

At Rocket, our compensation philosophy and ranges are built upon data and insights collected from validated world-class providers. We are committed to compensating employees equitably based on several factors, including responsibilities and level of the position, depth and types of the employee’s experience, location of the position and availability of similar talent in a competitive market.

For U.S.-based candidates, this is an at-will position, and Rocket reserves the right to adjust the range at hire or during the year due to market shifts.

In addition to base salary, Rocket offers a competitive total rewards package that may include bonuses (short-term incentives), medical, dental, and vision insurance, life insurance, 401(k) with company match and generous vesting, paid vacation and holidays, global shutdown days between Christmas and New Year’s, and a variety of wellness resources and employee support programs. Also, certain positions are eligible for added forms of compensation, equity awards (long-term incentives).

EEO Statement

A diverse workforce fosters innovation and strengthens Rocket’s business. We ensure equal opportunity without discrimination or harassment in the workplace on the basis of gender, race, color, religion, national origin, age, physical or mental disability, pregnancy, citizenship, status as a protected veteran, marital status, sexual orientation, gender identity and expression, genetic information, or any other characteristic protected by applicable local, state, and federal laws.