Senior Director, Market Research & Analytics (HS)

AbbVie; Mettawa (IL); On-site; USD 150,000 - 230,000; Full time

Job summary

AbbVie is seeking an Associate Director of Market Research & Analytics for HS to design, manage, and communicate research initiatives. You will partner across APEX verticals and with Brand, Medical, and external agencies to inform strategic decisions and optimize brand performance.

Leading data strategies and innovative analytic models, you will drive insights from qualitative and quantitative research, HCP/patient data, and competitive intelligence while guiding a high-performing team in a

Qualifications

• BA or BS degree required. Advanced degree (MA, MS, MBA, PhD) preferred.
• 10+ years relevant marketing research and/or analytics experience required.
• Experience in pharmaceutical industry and pharmaceutical data preferred.
• Analytical reasoning abilities, intellectual curiosity, strong business acumen, meticulous attention to detail, and creativity in problem-solving.
• Ability to interact effectively with/present to all levels of the organization.
• Proven experience as an integral member of a high-performing work team.
• Experience with and strong aptitude navigating a heavily matrixed and fast-paced environment.
• Strong leadership skills and the ability to collaborate cross-functionally within the organization and with external agencies.
• Demonstrated project management skills.

Responsibilities

• Act as an intelligence partner focused on providing strategic insights and staying abreast of commercial issues within the HS space.
• Proactively identify primary research and analytics opportunities to base decisions on current insights across HCPs and patients.
• Lead custom research projects with external agencies to deliver compelling learnings.
• Synthesize learnings across primary research, analytics, and market intelligence to shape strategies and tactics.
• Communicate market knowledge to internal stakeholders.
• Design and execute measurement plans with KPIs to track brand programs and tactics impact.
• Coordinate and manage monthly program performance assessments to impact the business.
• Manage data strategy to enable reliable data assets for agile analytics.
• Leverage sophisticated analytic models and communicate results to influence actions.
• Collaborate cross-functionally to leverage Brand and Market Access intelligence for performance expectations.
• Build relationships and mentor team members; exposed leadership to accelerate career growth.
• Balance business needs with strategic projects to advance Immunology APEX capabilities.
• Promote proactive communication and psychological safety across the team.

Skills

Analytical thinking

Leadership

Cross-functional collaboration

Communication

Problem solving

Strategic thinking

Education

Bachelor's degree

Advanced degree (MA/MS/MBA/PhD)

Job description

AbbVie is seeking an Associate Director of Market Research & Analytics for HS to design, manage, and communicate research initiatives. You will partner across APEX verticals and with Brand, Medical, and external agencies to inform strategic decisions and optimize brand performance.

Leading data strategies and innovative analytic models, you will drive insights from qualitative and quantitative research, HCP/patient data, and competitive intelligence while guiding a high-performing team in a