Senior Director - LillyDirect Marketing Strategy & Growth Acceleration

BioSpace; Indianapolis (IN); On-site; USD 155,000 - 249,000; Full time

Benefits offered by this job

401(k) plan

Pension

Vacation benefits

Medical, dental, vision benefits

Well-being benefits

Job summary

Lilly in Indianapolis is seeking a Senior Director of Marketing to drive forward-looking strategy and growth across LillyDirect Consumer and HCP marketing. This role identifies next bets—new platforms, audiences, and partnerships—and owns the content strategy that translates bets into briefs teams execute against.

The role sets marketing goals, KPIs, and budget allocation, and serves as a key strategic advisor to senior leadership on growth priorities and investments across LillyDirect US.

Qualifications

• Bachelor's degree required.
• Minimum 5 years of marketing experience.
• Authorized to work in the United States full-time.
• Experience in regulated pharma/healthcare preferred.

Responsibilities

• Drive forward-looking marketing strategy and growth innovation across LillyDirect Consumer and HCP marketing.
• Identify next bets in platforms, audiences, and partnerships, with clear briefs for teams.
• Set marketing goals, KPIs, and budget allocation; advise leadership on growth priorities.
• Lead innovation pipeline, test emergent channels and social/AI-driven trends.

Skills

Marketing strategy

Leadership

Cross-functional collaboration

Budget management

Market research

Education

Bachelor's Degree

Job description

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.

At Lilly, we believe in the talent of our workforce. One of the best ways to utilize and develop that talent is to use our existing workforce to fill new and/or open positions. If you are looking for a new position within Lilly, you can view and apply to open roles posted in the internal job posting system. You must meet the minimum qualifications outlined in the job description and have/obtain work authorization in the country the position is located in order to be considered. When applying internally for a position, your current supervisor will receive notifications that you have applied to the position. We encourage employees to discuss the opportunity with their supervisor prior to applying.

Path/Level

P5

The Job Profiles On This Job Requisition Are

Marketing-Marketing Strategy-P5

Role Summary

This role drives forward-looking marketing strategy and growth innovation across both LillyDirect Consumer and HCP marketing. The Senior Director identifies where the business should place its next bets — new platforms, audiences, communities, partnerships, and testing approaches — and owns the content strategy that translates those bets into clear strategic briefs teams can execute against. This role sets marketing goals, KPIs, and overall budget allocation for the growth portfolio, and is a key strategic advisor to senior leadership on growth priorities and investment tradeoffs across the LillyDirect portfolio. The role is accountable for the measurable business impact of the growth bets it champions and reports to the AVP of Marketing and Partnerships for LillyDirect US.

Key Responsibilities

• LD Enterprise Marketing Strategy: Shape and recommend LillyDirect's forward-looking marketing growth strategy across Consumer and HCP audiences; leveraging consumer segmentation, setting marketing goals, KPIs, and overall budget allocation across the portfolio.
• Senior Leadership Influence: Serve as a primary input to senior leadership (AVP and above), influencing strategic prioritization, growth investment tradeoffs, and long-term direction for the marketing portfolio.
• Content Strategy & Briefing: Own content strategy and briefing across Consumer and HCP, in partnership with cross-functional teams.
• Growth Initiatives & Investment Recommendations: Identify, evaluate, and execute strategic growth opportunities beyond established approaches — emerging platforms, community engagement, marketing innovation, and strategic partnerships — spanning both Consumer and HCP. Pioneer new unlocks rather than only evaluating opportunities as they arise. Design and execute testing strategies to inform decision-making and make investment and resourcing recommendations for growth bets that drive enterprise goals and deliver high impact on business results.
• Innovation Pipeline Ownership: Run a disciplined, hypothesis-driven marketing innovation pipeline — testing emerging channels, formats, partnerships, and engagement models, scaling what works and retiring what doesn't. Capture and socialise learnings so successful pilots graduate into scalable initiatives with measurable business outcomes. Track shifts in culture and media (creator economy, social-first discovery, AI-driven search) to inform growth bets; build and scale marketing programs, platform, and cultural partnerships that extend reach and speed. Own innovation budget.
• Competitive Intelligence: Lead continuous competitive market assessment across both audiences, translating findings into strategic recommendations for leadership.
• Business Development & Investment Alignment: Serve as Marketing's counterpart on deals with co-marketing components, partnering with the Business Development Lead on scope, investment recommendations, and execution alignment.
• Team Leadership and Management: Capability to recruit, develop, inspire, motivate, and retain diverse marketing talent. Foster a learning environment and build marketing proficiency through individual competency-based development plans, career maps, and mentorship. Team Culture — play an active role in establishing and fostering an inclusive, diverse, and high-performing team culture as part of the brand leadership team, consistent with Team Lilly values.

Basic Qualifications

• Bachelor's Degree
• Minimum 5 years of marketing experience
• Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization or visas for this role, including but not limited to F-1 CPT, F-1 OPT, F-1 STEM OPT, J-1, H-1B, TN, O-1, E-3, H-1B1, or L-1.

Preferences

Minimum 5 years of marketing experience, ideally spanning consumer and HCP

Minimum 10 Years Of Professional Experience

• Consumer industry marketing experience required
• Track record of identifying and launching new channels, partnerships, or innovative marketing approaches
• Strong partnership skills — this role depends heavily on close collaboration with cross functional teams and activation counterparts

Experience In a Regulated Industry (pharma/healthcare) Preferred

• People management experience preferred

Commercial Capability Experience Strongly Preferred

• U.S. launch experience, particularly in launch operations or marketing strategy roles

Strong Partner Collaboration Experience Across Commercial And Operations Functions

• Ability to prioritize multiple, complex, and time-sensitive work streams
• Experience leading governance frameworks or marketing operations for large brand teams
• Market research and/or measurement experience
• Previous supervisory/leadership experience, including recruiting, developing, and retaining talent
• Proven ability to work cross-functionally to deliver results
• Strong communication skills and ability to influence

Benefits

• company-sponsored 401(k)
• pension
• vacation benefits
• eligibility for medical, dental, vision and prescription drug benefits
• flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts)
• life insurance and death benefits
• certain time off and leave of absence benefits
• well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities)

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status.

Our employee resource groups (ERGs) offer strong support networks for their members and are open to all employees. Our current groups include: Africa, Middle East, Central Asia (AMECA), Black Employees at Lilly (BE@Lilly), Chinese Culture Network (CCN), EnAble, Evolve, Lilly Indian Network (LIN), Organization of Latinx at Lilly (OLA), Pride (LGBTQ+ Allies), Veterans Leadership Network (VLN) and Women’s Initiative for Leading at Lilly (WILL).

Actual compensation will depend on a candidate’s education, experience, skills, and geographic location. The anticipated wage for this position is $154,500 - $248,600.

Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities). Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.

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