Senior Director, Growth & Demand Marketing

Wrike; Dallas (TX); Remote; USD 278,000 - 350,000; Full time

Benefits offered by this job

Working from Home Allowance

Home office stipend

Flexible Time Off

Company 401(k) Match

Parental Leave: 18 Weeks Maternity / 4

Job summary

Wrike, a leading work management platform, seeks a Senior Director of Growth & Demand Marketing to own global demand programs, scale ABM, and drive enterprise pipeline growth. You will partner with Sales, Product Marketing, and Creative teams to design data-driven campaigns that position Wrike as the essential work management system of record.

This is a US remote role with global impact. You will lead integrated campaigns, field marketing, ABM, and events, while mentoring a high-performing team

Qualifications

• 10+ years of progressive B2B demand generation and growth marketing leadership experience in SaaS.
• Deep expertise in buyer journey mapping, lead management, pipeline acceleration.
• Omnichannel approach: lifecycle marketing, email, webinars, digital, content syndication, enterprise campaigns.
• Strategic with execution balance; aligns with enterprise sales and executives.
• Analytical with proficiency in marketing automation and demand gen metrics.
• Experience marketing to enterprise buying committees is a plus.

Responsibilities

• Lead integrated campaigns, field marketing, ABM and events.
• Oversee event portfolio and ensure alignment with sales follow-up.
• Partner with Sales and Product Marketing to maximize pipeline ROI.
• Define KPIs and optimize campaign performance.
• Drive AI tools and automation to scale campaigns and personalization.
• Lead and develop a high-performing marketing team.

Skills

Demand generation

Growth marketing

B2B marketing

Leadership

Collaboration

Education

BA/BS degree or equivalent

Tools

Marketo

Eloqua

Pardot

CRM platforms

6sense

Job description

Senior Director, Growth & Demand Marketing

US - Remote

Wrike is the most powerful work management platform. Built for teams and organizations looking to collaborate, create, and exceed every day, Wrike brings everyone and all work into a single place to remove complexity, increase productivity, and free people up to focus on their most purposeful work.

Wrike is our people, not a place. As a distributed team, we own our growth, stay globally connected, and rely on the product we build to deliver impactful work alongside brilliant minds. You’ll have real ownership over meaningful work, a global team that has your back, and the flexibility to do your best work your way. If that sounds like you, we’d love to hear from you.

Our vision: A world where everyone is free to focus on their most purposeful work, together.

About the Role

Are you ready to become a Wriker? Wrike is looking for a US remote Senior Director, Growth & Demand Marketing to lead our global demand generation engine, scale high-impact ABM programs, and drive enterprise pipeline growth.

You’ll own your outcomes, from the strategies you run to the conversations that shape what we build next. In this strategic leadership role, you will oversee integrated campaigns, field marketing, ABM and events. You will act as the principal architect of our buyer journey-driven marketing strategies, designing and executing integrated campaigns that position Wrike as the essential collaborative work management (CWM) system of record. Partnering closely with Sales VPs, Product Marketing, Paid Digital, Content, and Creative teams, you will leverage advanced AI tools and pragmatic marketing frameworks to solve complex pipeline challenges and fuel top-line revenue growth.

Your Impact

• Drive Strategic Pipeline Growth: Conceptualize, build, and optimize targeted, multi-channel B2B marketing programs, campaigns, and high-touch ABM initiatives designed to generate and accelerate enterprise pipeline and bookings.
• Lead Events & Field Marketing: Oversee Wrike’s event portfolio—including our flagship Collaborate conference, high-touch networking events, and key industry trade shows—ensuring seamless integration with sales follow-up strategies to nurture leads into closed-won business.
• Sales & Executive Alignment: Partner cross-functionally with VPs of Sales and Sales Development to create tailored, vertical-specific campaigns and account-level strategies that maximize pipeline ROI.
• Measurement & Optimization: Establish and maintain a continuous campaign measurement framework. Define campaign-level KPIs, optimize demand gen funnel performance, and enforce best-practice lead lifecycle and follow-up standards across teams.
• AI & Workflow Innovation: Drive operational efficiency across your team by leveraging Wrike’s core workflows and implementing cutting-edge AI tools to scale campaign execution, enhance personalization, and optimize demand gen strategies.
• Team Leadership & Development: Lead, mentor, and elevate a high-performing, self-sufficient team spanning Demand Generation, ABM, and Events, fostering a culture of innovation, experimentation, and cross-functional collaboration.

Your Qualifications

• Experience: 10+ years of progressive B2B demand generation and growth marketing leadership experience at a SaaS organization.
• Domain & Funnel Expertise: Deep expertise in key demand generation concepts: buyer’s journey mapping, lead management frameworks, pipeline acceleration, and pragmatic marketing methodologies.
• Omnichannel Mastery: Proven track record running life-cycle marketing, email marketing, webinars, digital marketing, content syndication, and enterprise integrated campaign strategies.
• Strategic & Executional Balance: Demonstrated ability to operate seamlessly at a 2-3 year strategic horizon while remaining grounded in execution and campaign details.
• Sales Collaboration: Track record of successful strategic alignment with enterprise sales leaders, field teams, and executive stakeholders to drive revenue.
• Analytical Skills: Mastery of marketing automation platforms (Marketo, Eloqua, Pardot), CRM tools, and demand gen measurement frameworks.
• Intent-Based Marketing: Familiarity with 6sense and its application to account prioritization, audience targeting, and integrated campaigns.
• Education: BA/BS degree or equivalent professional experience.

Standout Qualities

• Enterprise Focus: Experience marketing to complex enterprise buying committees (Marketing, PMO, Professional Services, and IT).
• High-Touch ABM & Events Experience: Proven history of building tailored, high-touch ABM campaigns and managing high-impact corporate/field events that deliver measurable pipeline ROI.
• AI & Automation Trailblazer: Hands-on experience identifying and adopting advanced AI tools and automated workflows to accelerate marketing productivity and scale demand programs.
• Leadership Excellence: A passion for coaching and developing marketing talent, building succession pipelines, and fostering an inclusive, high-performance team culture.
• Flexible Time Off (FTO)
• Company 401(k) Match
• Parental Leave: 18 Weeks Maternity / 4 Week Paternity
• Disability (STD, LTD) & Life Insurance Plans (2x Salary, Capped)
• Working from Home Allowance ($40 / Monthly)
• $500 Working from Home home office set-up Stipend

Who Is Wrike and Our Culture

We’re a team of innovators and creators who solve the complex work problems of today and tomorrow.

Wrike is our people, not a place. With 1,000+ employees collaborating across nearly every time zone, we support talent through 10 global hubs — Australia, Costa Rica, Cyprus, Czechia, Estonia, France, India, Ireland, Japan, and the United States — offering flexible ways of working that include remote work, hybrid environments, and co-working spaces across many locations.

While flexibility looks different across teams and regions, employees located near certain hubs — particularly in Prague (CZ), Nicosia (CY), Bangalore (IN), and Rennes (FR) — are generally expected to collaborate in person around 2-3 days per week, balancing the flexibility of distributed work with opportunities for in-person collaboration and connection.

Our persona

Smart: We love what we do, and we’re great at it because this is our domain. Our combined knowledge in this space is unmatched.

Dedicated: We get up every day focused on helping our customers win. We’re committed to helping our teammates win, too!

Approachable: We're friendly, easy to get along with, considerate, and helpful.

Our culture and Values

We care about our customers. We understand the customer journey, experience, and value derived from Wrike. Decision-making and action-taking are done with the customer in mind.

We work as one and win together, each bringing unique strengths that contribute to diversity of thought for better outcomes. Leveraging our own work management platform, we foster an environment of creative collaboration and shared achievement.

We strive to succeed through continuous innovation. It’s our pursuit of novel concepts that helped us create a market category. We continue to cultivate a workplace that fosters creative thinking as a means of transcending conventional boundaries and empowers us to break new ground to deliver extraordinary work management solutions.

We believe in ownership at all levels of the organization, by owning workflows from start to finish. Each member of our team is an integral part of this commitment, establishing work as a platform for personal growth and transformation, as well as collective success and growth.

Interested in building your career at Wrike? Get future opportunities sent straight to your email.

Total compensation pay range

$277,585 - $350,000 USD

The range below reflects the total on-target earnings (including base salary and performance-based bonus potential) for this full-time position and applies to all U.S. locations, excluding benefits and other incentives. The final offer within this range will consider factors such as the role, seniority level, geographic location, and employment contract type. An individual’s work location, unique skills, experience, and relevant educational background will also influence the final offer. For tailored compensation details based on your preferred location, please discuss with your recruiter during the hiring process.

Voluntary Self-Identification

As set forth in Wrike’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.