Senior Director, Global Brand and Portfolio Marketing - Biotechnology & Pharmaceuticals

CSL; Summit (NJ); On-site; USD 240,000 - 360,000; Full time

Job summary

CSL seeks a Sr. Director, Global Brand & Portfolio Management to lead strategy for our biotherapies, vaccines, and plasma-derived products.

You will shape global brand positioning, portfolio strategy, and lifecycle plans, partnering with R&D, medical, and commercial teams to drive launches and optimize portfolio performance. In this senior role, you will develop a high-performing global team, align regional execution, and steer investment decisions through data and insights to advance

Qualifications

• Extensive experience leading global brand and portfolio strategies in pharma/biotech.
• Proven track record driving product launches and lifecycle management.
• Strong data-driven decision making and market analysis.
• Excellent cross-functional leadership and stakeholder management.
• Regulatory and compliance understanding in highly regulated markets.

Responsibilities

• Shape and lead global brand and portfolio strategy for CSL's biotherapies and vaccines
• Drive integrated brand positioning, messaging, and lifecycle planning across key markets
• Partner with R&D, medical, and commercial teams to align portfolio strategy with pipeline
• Use market, competitive, and patient insights to inform portfolio and investment decisions
• Oversee global launch planning and brand performance optimization
• Lead and develop a high-performing global brand and portfolio team
• Collaborate with regional marketing and country teams to ensure effective execution
• Manage budget, forecasting, and performance metrics for brand and portfolio initiatives
• Ensure brand governance, compliance, and alignment with CSL values and patient focus
• Represent Global Brand & Portfolio in senior leadership and cross-functional forums

Skills

Global brand strategy

Portfolio management

Pharma marketing

Product launch planning

Market analysis

Lifecycle management

Financial planning

Cross-functional collaboration

Team leadership

Regulatory compliance

Stakeholder management

Strategic planning

Data-driven decisions

Patient insights

Global matrix management

Job description

CSL seeks a Sr. Director, Global Brand & Portfolio Management to lead strategy for our biotherapies, vaccines, and plasma derived products. This role defines global brand positioning, portfolio strategy, and lifecycle plans, partnering closely with R&D, medical, and commercial teams. You'll drive launch excellence, optimize portfolio performance, and guide investment decisions through data and insights. As a key leader in our patient focused, science driven culture, you will develop a high performing global team and align regional execution to advance life saving therapies worldwide.

Responsibilities

• Shape and lead global brand and portfolio strategy for CSL's biotherapies and vaccines
• Drive integrated brand positioning, messaging, and lifecycle planning across key markets
• Partner with R&D, medical, and commercial teams to align portfolio strategy with pipeline
• Use market, competitive, and patient insights to inform portfolio and investment decisions
• Oversee global launch planning and brand performance optimization
• Lead and develop a high-performing global brand and portfolio team
• Collaborate with regional marketing and country teams to ensure effective execution
• Manage budget, forecasting, and performance metrics for brand and portfolio initiatives
• Ensure brand governance, compliance, and alignment with CSL values and patient focus
• Represent Global Brand & Portfolio in senior leadership and cross-functional forums

Required Skills

• Global brand strategy
• Portfolio management
• Pharmaceutical/biotech marketing
• Product launch planning
• Market and competitive analysis
• Lifecycle management
• Financial planning and forecasting
• Cross-functional collaboration
• Team leadership and people development
• Regulatory and compliance understanding
• Stakeholder management
• Strategic planning
• Data-driven decision-making
• Customer and patient insights
• Global matrix management