Senior Director, Digital Marketing

Hippocratic AI Inc.; Menlo Park (CA); On-site; USD 200,000 - 300,000; Full time

Job summary

Hippocratic AI in Menlo Park seeks a Sr. Director of Digital Growth Marketing & Marketing Operations to lead enterprise demand generation, marketing tech, and measurement.

You will own multichannel programs, data architecture, and pipeline targets, partnering with sales and SDRs to accelerate complex healthcare deals. You will apply AI to improve targeting, reporting, and creative velocity while ensuring compliance and reliable revenue attribution across the org.

Qualifications

• 8+ years in growth marketing and marketing operations in B2B, preferably healthcare or regulated software.
• 4+ years placing digital ads on major platforms with proven spend optimization.
• Bachelor’s degree is required.
• Practical AI fluency with LLMs, APIs, and predictive models for targeting and reporting.
• Ability to communicate complex performance insights to executives and drive investment decisions.
• Deep ownership of marketing tech and CRM systems (HubSpot or equivalent).
• Proven track record building ABM and demand generation for health systems or payors.
• Strong skills in digital acquisition, conversion optimization, and revenue attribution.

Responsibilities

• Lead enterprise ABM and digital acquisition across paid channels and programmatic media.
• Own global pipeline targets and partner with sales to move accounts through buying cycles.
• Optimize website and content to improve conversions for white papers, ROI calculators, and reports.
• Drive continuous optimization of audiences, messaging, creative, and landing pages.
• Architect and manage MarTech stack; ensure data synchronization with CRM and data warehouse.
• Design lead scoring, routing, and lifecycle models for handoffs to SDR and field teams.
• Maintain data enrichment, quality, and reporting for a consistent view of funnel performance.
• Ensure HIPAA and GDPR compliance, SOC 2 controls, and healthcare data privacy standards.

Skills

Growth marketing

Marketing operations

AI fluency

Executive communication

ABM & demand gen

Data-driven

Cross-functional collaboration

Marketing dashboards

Education

Bachelor's degree

Tools

HubSpot

WordPress

Email automation

Google Analytics

Google Search Console

Job description

About the Role

Hippocratic AI is seeking a Sr. Director, Digital Growth Marketing & Marketing Operations to lead our enterprise growth engine across demand generation, marketing technology, and measurement.

You will build and optimize digital programs that reach healthcare buying committees, generate qualified pipeline, and accelerate complex enterprise sales cycles. You will also own the systems and data that connect marketing activity to revenue, giving teams reliable insights and clear accountability for results.

This role requires a commercially minded leader who combines performance marketing expertise with deep operational fluency. You know how to apply AI to improve targeting, creative development, and reporting—and how to measure whether it delivers value.

What You’ll Do

Performance Marketing and Demand Generation

• Lead enterprise ABM and digital acquisition. Design, execute, and optimize multichannel programs across paid channels, programmatic, and display, targeting priority accounts across enterprise health systems.

• Own the global pipeline target. Build high-intent digital strategies that capture demand from CIOs, CMOs, and COOs for payors, providers, life sciences and procurement boards. Partner with sales to move engaged accounts through the buying process.

• Improve conversion. Lead website and content optimization, creating clear conversion paths for clinical AI white papers, ROI calculators, and security and compliance reports.

• Drive continuous optimization. Test audiences, messaging, creative, and landing pages, using results to improve conversion quality and pipeline contribution.

Marketing Operations and Data Architecture

• Own the MarTech ecosystem. Architect, integrate, and manage the marketing technology stack, ensuring accurate, reliable data synchronization with the enterprise CRM and data warehouse.

• Govern lead-to-revenue processes. Design and maintain lead scoring, routing, and lifecycle models that support timely, consistent handoffs to SDR and field teams.

• Maintain trusted marketing data. Establish processes for enrichment, data quality, and reporting so marketing and sales can act on a consistent view of account and funnel performance.

• Support compliance and data privacy. Partner with rev ops, legal, security, and compliance teams to ensure digital tracking and data collection meet applicable HIPAA and GDPR requirements, support SOC 2 controls, and follow healthcare communication standards.

Measurement, Analytics, and Budget Strategy

• Build revenue attribution. Establish and maintain multichannel, multi-touch attribution that measures digital marketing's contribution across long, complex healthcare sales cycles.

• Translate performance into commercial insights. Deliver weekly and monthly executive readouts on customer acquisition cost, lifetime value-to-CAC ratios, pipeline velocity, and return on ad spend.

• Allocate budget for business impact. Direct investment toward channels and programs that produce qualified pipeline and revenue, using performance data to guide spending decisions.

• Apply AI with purpose. Use intent signals and predictive models to prioritize accounts, generate and test creative and landing-page variants, and automate routing, enrichment, and reporting.

Location

This is a Menlo Park-based role expected to be in office five days a week to support fast collaboration and alignment across cross-functional teams.

What You’ll Bring

Must Haves

• 8+ years of experience leading growth marketing and marketing operations in B2B, ideally in healthcare or regulated enterprise software.

• 4 + experience placing digital ads on sites like LinkedIn, Google, etc. with a proven ability to optimize spend, lowering CPL, and shifting budget across channels to deliver qualified leads to Sales.

• Bachelor’s degree is required.

• Practical AI fluency, including experience using LLMs, APIs, and predictive models to improve targeting, creative velocity, and reporting.

• The ability to communicate complex performance insights clearly to executives and turn those insights into investment and operating decisions.

• Deep ownership of marketing technology and CRM systems, including HubSpot or an equivalent platform, WordPress, email automation, Google Analytics, Google Search Console, with experience integrating web properties and data warehouses.

• A proven track record of building ABM and demand generation programs for health system, payor, or clinical network buying committees.

• Strong command of digital acquisition, conversion optimization, lead management, and revenue attribution.

• The ability to connect channel performance and marketing investment to pipeline, revenue, and customer acquisition economics.

• Partners closely with all teams in Marketing, Rev Ops, Sales, and Customer Success, performing with a one team approach to winning market share for Hippocratic AI.

• Analytically minded and has experience building Marketing Dashboards in Hubspot to prove the impact of Marketing campaigns.

Preferred

• Post Graduate Degree

What Success Looks Like

Marketing generates qualified enterprise pipeline with a clear connection between investment and business results. Priority accounts receive relevant, coordinated digital engagement, and SDR and field teams receive timely, well-qualified handoffs.

The MarTech ecosystem produces reliable data, attribution supports sound budget decisions, and executive reporting makes performance clear. AI improves the speed and effectiveness of the work, with measurable gains in targeting, experimentation, and operational efficiency.

Why Join Hippocratic AI

Reinvent healthcare with AI that puts safety first. We're building the world's first healthcare-only, safety-focused LLM - a breakthrough platform designed to transform patient outcomes at a global scale. This is category creation.

Work with the people shaping the future. Hippocratic AI was co-founded by CEO Munjal Shah and a team of physicians, hospital leaders, AI pioneers, and researchers from institutions like El Camino Health, Johns Hopkins, Washington University in St. Louis, Stanford, Google, Meta, Microsoft, and NVIDIA.

Backed by the world's leading healthcare and AI investors. We recently raised a $126M Series C at a $3.5B valuation, led by Avenir Growth, bringing total funding to $404M with participation from CapitalG, General Catalyst, a16z, Kleiner Perkins, Premji Invest, UHS, Cincinnati Children's, WellSpan Health, John Doerr, Rick Klausner, and others.

Build alongside the best in healthcare and AI. Join experts who've spent their careers improving care, advancing science, and building world-changing technologies - ensuring our platform is powerful, trusted, and truly transformative.

Equal Opportunity

Hippocratic AI is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, genetic information, military or veteran status, or any other characteristic protected by applicable law. We are committed to building a team that reflects the patients we serve. We actively encourage applications from candidates of all backgrounds. If you require accommodations during the hiring process, please contact [e-mail].