Senior Director, Digital Capabilities & Products

Coca-Cola; Georgia; In loco; USD 200.000 - 320.000; Tempo pieno

Descrizione del lavoro

The Coca‑Cola Company is seeking a Senior Director, Digital PACS Capabilities and Products to lead digital communications capabilities for PACS. You will own the Global Corporate Website and multiple digital platforms, partnering with PACS, developers, UX teams, and vendors to translate business needs into scalable digital solutions.

As a product leader, you’ll drive adoption, governance, and measurable business outcomes across global teams, shaping best practices for AI-enabled, scalable, and

Competenze

• 10+ years of digital product management experience in global orgs.
• Proven track record as Product Owner or Digital PM with roadmaps/backlogs.
• Experience launching and scaling digital capability programs.
• Deep expertise with digital comms technologies like AEM, Poppulo, Typeface, Airtable, AI tools.

Mansioni

• Set strategy and multi-year roadmaps for digital comms capabilities.
• Identify AI-driven workflow automation opportunities and define requirements.
• Lead global onboarding, training, and change management for adoption of tools.
• Collaborate cross-functionally with PACS, GDN, and Operating Units to deliver features.
• Establish governance for prioritising investments in tools and use cases.
• Oversee website optimization for humans and LLMs, focusing on relevance and metadata.
• Design cross-platform workflows across web, email, and AI channels.
• Evaluate vendors and agencies and manage renewal or exit decisions.

Conoscenze

Digital product mgmt

Roadmaps & backlog

Cross-functional leadership

AI-enabled tools

User experience

Formazione

Bachelor's degree

Advanced degree preferred

Strumenti

Adobe Experience Manager

Poppulo

Typeface

Airtable

APIs

GraphQL

Descrizione del lavoro

Job Description Summary:

The Global Digital Network (GDN) accelerates growth by unlocking The Coca-Cola Company's competitive advantages through data, technology, and artificial intelligence (AI).

Within GDN, Digital Operations delivers capabilities and tools that enable the Public Affairs, Communications, and Sustainability (PACS) team to communicate with proactivity, speed, quality, and consistency across our global organization.

As part of the DPC Digital Experiences team, the Senior Director, Digital PACS Capabilities and Products will play a pivotal role in shaping the future of PACS digital communications. This role blends communications expertise with digital product management and technical fluency, serving as Product Owner for the Global Corporate Website and overseeing a suite of leading- edge digital communications platforms. You will collaborate with PACS, developers, UX teams, architects, analytics specialists, agencies, and technology vendors. By translating business needs into scalable solutions and constructively challenging technical partners, you will ensure impactful and innovative delivery of digital products and programs.

This role offers the exciting opportunity to lead the development of groundbreaking digital/AI capabilities while shaping best practices to drive engagement and measurable business outcomes. Success requires a strategic leader with strong decision-making, a solutions-oriented mindset, and a passion for cultivating immersive, scalable and repeatable programs that empower PACS teams globally. With an action-oriented approach, you will proactively tackle challenges, streamline workflows, and foster trust and alignment across stakeholders. By leveraging tools such as Adobe Experience Manager (AEM), Typeface, Copilot Studio, and Poppulo, you will continuously improve our platforms and products, enabling future-ready communications in an evolving technology landscape.

What You'll Do in This Role:

• Set strategy and roadmaps: Partner with PACS to define the strategy and multi-year roadmap for digital communications capabilities, aligned with GDN priorities and PACS business goals.
• Integrate AI automations: Identify opportunities for AI-driven workflow automation across platforms, define business requirements, and work with GDN technical teams to bring scalable solutions to life.
• Enable user adoption: Lead global onboarding, training, and change management initiatives that promote user engagement and ensure consistent utilization of the team's digital tools.
• Collaborate cross-functionally: Facilitate coordination between PACS teams, GDN teams, and Operating Units to prioritize, develop, and deliver platform features and enhancements.
• Optimize investments: Establish criteria and governance for prioritizing investments in tools, features, and use cases, focusing on long-term value while avoiding short-lived trends.
• Website optimisation: Lead efforts to ensure the Global Corporate Website is optimized for both human audiences and large language models (LLMs), prioritising content relevance, structure, and metadata to enhance discoverability, readability, and machine learning compatibility.
• Streamline workflows: Design and maintain cross-platform workflows that support efficiency, consistency, and brand alignment across web (AEM), email (Poppulo), and AI-generated (Typeface) channels.
• Vendor management: Evaluate vendor and agency performance against business objectives, develop data-driven recommendations for renewals or exits, and oversee contract milestones.

Qualifications and Requirements:

Bachelor's Degree required; advanced degree preferred.

10+ years of experience in digital product management, program development, publishing platforms, or AI-powered tools within complex global organizations.

Proven track record as a Product Owner or Digital Product Manager, including building and managing roadmaps, prioritising backlogs, defining requirements, and resolving technical debt issues.

Demonstrated success designing, launching, and scaling digital capability programs that connect effectively with users and deliver measurable outcomes.

Deep expertise in evaluating, deploying, and managing digital communications technologies such as Adobe Experience Manager (AEM), Poppulo, Typeface, Airtable, and emerging AI-enabled tools.

Functional skills:

• Strong, highly dynamic and engaging communications skills – clear writing style and personable live presentations – that captures attention and builds influence.
• Ability to translate complex technical ideas into clear, actionable plans for diverse audiences (technical and non-technical).
• Strong leadership experience in managing cross-functional teams with competing priorities, tight deadlines, and high-stakes decisions.
• Familiarity with modern web technologies and architecture, including APIs, REST, JSON, GraphQL, component-based design, CDNs, and hybrid CMS configurations.
• Advanced understanding of UX design, accessibility (WCAG), SEO, Co