Senior Director, CPG Product Development & Strategy

CVS Health

Woonsocket (RI)

On-site

USD 100,000 - 232,000

Full time

14 days+

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Job summary

CVS Health is seeking a Lead Director of Product Development for General Merchandise & Consumables to own the portfolio strategy across 20+ categories and hundreds of SKUs. You will translate shopper insights into data-driven roadmaps, collaborating with cross-functional teams to drive strategic growth and profitability.

The role emphasizes leadership of Product Development Managers, vendor negotiations, and end-to-end lifecycle management, with travel up to 10%.

Qualifications

7+ years of relevant experience in category management, retail business/assortment management, and/or CPG product development.
Deep expertise in category management and/or retail business management including merchandising and assortments.
Strong knowledge of the CPG product lifecycle from discovery to discontinuation.
Experience directly negotiating and managing supplier and vendor relationships.
Proven ability to lead, develop, and retain high-performing teams.

Responsibilities

Owns the end-to-end product strategy and roadmap for a multi-brand portfolio with 20+ categories.
Builds and defends data-driven business cases rooted in retail math to prioritize opportunities and investments.
Partner with Category Management to align product development with assortment strategy.
Establishes quality, formulation, packaging standards ensuring regulatory compliance and brand positioning.
Leads a cross-functional team, coaching Product Development Managers toward strategic execution.